08/28/2026
📍 How does Local SEO actually work? Here's the short version. 👇
Google ranks local businesses using 3 core factors: 🎯 Relevance – Does your profile match what people are searching for? 📏 Distance – How close are you to the person searching?
⭐ Prominence – How trusted and well-reviewed is your business?
Nail these three, and you've got a real shot at the coveted Google Map Pack (those top 3 map listings everyone wants).
But it doesn't stop there—with AI-powered search on the rise, engines are now reading conversational queries like "where can I grab a quiet coffee and work right now?" and matching them to real businesses nearby, even without a city name typed in.
Want the full breakdown, including a 3-month roadmap to build your local presence? https://fzpdigital.com/a-practical-guide-to-how-local-seo-works/