OGAL Web Design

04/30/2026

HubSpot's CMO shared recently that people who find them through ChatGPT convert at 3-5x the rate of people who find them through regular Google. And they close significantly faster.

The reason is wild when you think about it. When someone Googles you, they're still browsing. They got one search result among ten, they're probably about to check two competitors. When someone finds you through ChatGPT, they've already had a twenty-minute conversation describing their exact situation, gotten a tailored recommendation, maybe compared a couple options — all before they click anything. They're not browsing when they show up. They're deciding.

That's a completely different kind of visitor. Fewer of them. But way better ones.

Which is part of why the whole "SEO budget" conversation has shifted. It's not just SEO anymore — it's SEO plus AI search, and you have to think about them together. I wrote up how to do that without losing your mind:

What SEO and AEO actually cost — and what you should expect at each level. A practical budget guide for small businesses that don't want to waste money on search.

04/24/2026

Every single client eventually asks me how to come up higher on Google. And almost every answer they've ever been given is some version of "hire us and we'll handle it." Which is fine if you can afford it, but most small businesses can't — or they can, but they have no way of knowing if what they're being sold is actually worth it.

So I put together the version I wish someone had handed me when I was on the other side of these conversations. What SEO actually costs at every level, what you get for it, and what order to spend in.

If you've ever wondered whether you're getting ripped off by an SEO retainer or whether you even need one — this is for you.

What SEO and AEO actually cost — and what you should expect at each level. A practical budget guide for small businesses that don't want to waste money on search.

02/18/2026

Jumping between desktop, tablet, and mobile breakpoints inside GenerateBlocks just to tweak padding, font sizes, and grid columns is not my favorite way to spend the day.

So here are a few tips that will save you messing with breakpoints!

Jumping between desktop, tablet, and mobile breakpoints inside GenerateBlocks just to tweak padding, font sizes, and grid columns?Yeah… not my favorite way t...

02/04/2026

This menu dropdown button I found on a friend's website caught my eye (and solves a problem I've run into a lot) — so I put together a quick tutorial on how to achieve this look and functionality in GenerateBlocks:

Ever wish you could offer multiple contact options without cluttering your header… or being forced to choose one “primary” CTA?I recently noticed a clever dr...

12/10/2025

So excited about my latest website launch 🙌

Stacy was an amazing client to work with and the transformation from her old site to her shiny new one is pretty remarkable!

Have a look and let me know what you think: https://stacyskim.com :)

07/03/2025

Live NOW with Amber Hinds digging into everything agencies need to know about the European Accessibility Act.

https://www.youtube.com/live/ait1Y44YvGY?si=RuWVzEaDayUkKTHD

Are you websites prepared or at risk?

On June 28th, the European Accessibility Act officially goes into effect — bringing a wave of new accessibility requirements to businesses across the EU.If y...

06/19/2025

🔴 LIVE with Brian Jackson for our WordPress Performance AMA!

Join us June 19th for a live AMA with Brian Jackson — co-founder of Perfmatters and a leading expert in WordPress performance.We’ll be talking caching, Core ...

05/14/2025

A quick look at my 5 favorite new features in Figma 🙌

Figma just dropped a huge update, and while there are plenty of videos walking through every new feature, this one’s different.🎯 I’m breaking down the Top 5...

03/20/2025

New: 8 Memes to explain the Privacy Policy basics

Privacy Policy basics explained as memes (it may be the only way to make it through a Privacy Policy blog)

I may or may not have thought that Termageddon was a pest control company when I applied to be their Marketing person. I thought, “Termites are pretty lousy and I think i...

03/17/2025

I tested 150+ real agency sites to see which page builders actually perform best. The results might surprise you. 🚀

Every page builder likes to make claims that they're the fastest. But in controlled tests, it's easy to optimize conditions and make any builder look good.