09/02/2026
Pull your search terms report this week. Look for “roofing jobs near me,” “how to become a roofer,” and “roofing materials wholesale.” Every one of those clicks came out of your budget, and none of them was ever going to book an estimate.
Add them as negative keywords. Check again in 30 days.
That isn’t a Google problem. It’s a targeting problem, and it’s fixable in an afternoon.
Book a call at protactix.net and we’ll go through your market today.