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CURE

Brand marketing informed by thought, formed by action.

09/18/2024

Back with our friends at EAM Worldwide - new and old, excited to be partnering on their next phase of digital growth for this company which has been a part of the national and global aviation industry since 1952✨

02/06/2024

We're thrilled to welcome CURE's newest Partner, Blaine Lay, to the team!

Blaine is a seasoned brand professional – developing experiences and messages that resonate with the people who matter most. Building from market insights and customer understanding, he develops strategies and messages that elevate brands. Blaine has worked with clients across industries, including Chick-fil-A, GE, Rockwell Automation, Inc., Bremer Bank , William & Mary, and the Richmond Times-Dispatch.

We can't wait to see how his expertise will help transform our clients further!

11/28/2023

At our 2023 CUREtreat in Miami, we got to gather in beautiful places and spaces, enjoy great food, stay up late (VR and board games) and wake up early (yoga on the pool deck).

We also spent time looking at the future of our work and unveiled three primary concentrations: Continuing Ed & Credentialing, Dashboards & Data Modeling, and Digital Amplification of Live Events.

More to unpack here, but we can say, the future is specialized and AI is our friend.

11/21/2023

While on CUREtreat in Miami, we took some time to learn from a totally different POV at the Miami Ad School.

We heard wisdom about growing in the workplace while maintaining your creative edge from Helayne Spivak, former director of VCU Brandcenter, how learning must be greater than or equal to change from Miami Ad School Chief Creative Officer / Director of Academics Cliff Courtney, and the backstories of memorable tags like Dos Equis, the most interesting man in the world, and Arby's, we have the meats from Michael Fanuele. The best part wasn't the end message but validation of the importance of research and understanding your audience to really 'get it'.

Creative integrity is dead. It's creative impact that matters.

11/15/2023

Fresh off of CUREtreat in Miami and this year's retreat was voted our best yet!

In addition to posing in front of boats, we spent some time presenting our successes and learnings from 2023. What we didn't expect was our web developer Peyton to make hilarious superlatives that made us feel seen and known. Considering making a series here based on each superlative now. From "Most likely to be Friends with Senior Influencers" to "Most Likely to Suggest a New Tool to Replace the Last Tool that He Suggested", the callouts were genius.

10/19/2023

Some of our team took time out to attend the AIGA | the professional association for design conference last week in where folks from Pepsi, Instagram, and Pentagram talked standout yet effective design.

As we think about how their perspectives can influence ours, here’s where we’re focused:

Consumer Insights are Key - Pepsi Design Director showcased how their new look extends the “unapologetic enjoyment” of their brand. But, to get there, they relied heavily on consumer insights. As a result, Pepsi looked so good it had drinkers asking about the great new taste (even though they never changed the formula!) That’s the power of well-backed branding . . it can completely change product perception!

The Designer’s Perspective Matters - In a world where 80% of young adults are likely to base their purchases on a brand's mission or purpose SO many brands are investing in their origin story. But, to stand out from the noise Juan Carlos Pagan @ Sunday Afternoon emphasized the importance of designers really bringing their individual perspective to each client’s ex*****on to ensure brands are actually authentic and uniquely relatable.

AI Imitates Life - Ivy Ross Google said “AI takes the rational things off your plate, giving us more time to be human . . to be more imaginative.” AI is here to stay and good agencies are using AI in their processes to create brands, select images, and even write ads with new assurance of effectiveness. But, it’s human life and varied experiences that refine the model. We must continue to view it as an instrument, not a substitute for original thought. We’re still (at least for now!) the artists.

Bottom line and we agree: there is still room to innovate. Through effective research, thoughtful multi-perspective design, and embracing technology for good, we can and will create work that works for our clients and their customers.

What do you think?

06/30/2023

Feeling incredibly inspired after an unforgettable experience at Config 2023! Our web team had a blast bonding in San Francisco while diving deep into the future of design, development, and AI. From captivating talks by industry CEOs, designers, & leaders, to discovering exciting new Figma features, we’ve come back with fresh perspectives and are ready to create the most value for our clients.

06/14/2023

We’re proud to share this recent work created for one of the U.S. Consumer Product Safety Commission’s missions, Pool Safely.

While our goal is to deliver impactful work with all of our clients, this project was special in its incredible and immediate need to reach new and wider audiences, with an emphasis on historically excluded communities, to share lifesaving pool, spa and water safety information on various social media platforms.

In partnership with FINN Partners, our work together began by analyzing their previous social media presence, developing new content categories, creating a robust Social Media Playbook, and customizing a new, fresh, and energetic approach to Pool Safely’s social media design in an effort to help build brand cohesiveness, recruit new followers, and further amplify the important message of Pool Safely.

With summer on the horizon, we encourage you to check out and share this important mission with your family and friends in an effort to create a world with

05/17/2023

Last week was an exciting one!

During the 2023 Virginia Volunteerism Summit last Tuesday-Thursday, we helped launch a new brand, website, and campaign for the Virginia Service Commission and The Virginia Service Foundation - Serve Virginia.

Serve Virginia’s vision is to build a culture of service in all corners of the Commonwealth that mobilizes our people and resources to meet the needs of our communities. The new brand, website, and campaign were created to catalyze volunteerism in the state and help recruit Virginians to make a difference.

Through this, we’ve been collaborating extensively with SIR to utilize data from their first-of-its-kind statewide volunteerism Community Engagement Index study. This research has been able to help inform the new social media campaign and website and provide partners with resources to help their recruitment efforts.

We’ve also created a new interactive “Volunteer Personality Quiz” complete with fun illustrations which kicks off a statewide campaign to invite Virginians to ‘pair their passion with purpose’ and explore volunteerism.

As a Virginia-based company, it’s been a great experience to help build advocacy for such an important part of the day-to-day function of our state that widely goes unrecognized.

Want to find out your Volunteer Personality? Check out the quiz and website with the link below: https://servevirginia.org/volunteer-quiz/

05/04/2023

After working with Retro Hospitality on the The Blackburn Inn and Conference Center account over the past year, we’re thrilled to continue to work together on Quirk Hotel Richmond and Quirk Hotel Charlottesville!

Through a series of workshops and site visits, we’ve developed several brand extensions to continue to amplify their value and unique position in the Richmond and Charlottesville hotel markets. This effort includes social campaigns, influencer campaigns, branded collateral, and digital advertisements.

We’re excited to continue to share what makes Quirk – A Curated Delight, a hotel designed with your happiness in mind.

01/27/2023

Art Director in her natural habitat, a series. Bringing to life some new ideas for and ✨

11/10/2022

We wrapped our 4th annual CURE retreat last weekend!

We take this time each year to reflect, plan, refine our approach to work, eat, and play lots (and lots) of board games. Plus, we had the added bonus of meeting some of our non-RVA based team members in person for the first time.

This year we met in the Charlottesville mountains during peak foliage and enjoyed discussions with Hoodzpah, David Arraya of Six Senses Ibiza, and the wonderful CURE board of advisors.

So great getting together, and even better leaving feeling inspired and ready to take on 2023.

Check out these photos to see some of the fun we got up to ⚡️

Address

418 East Main Street
Richmond, VA
23219

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://cureagency.com/

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