Interrobang Design Collaborative, Inc.

Interrobang Design Collaborative, Inc. Strategic brand development and graphic design for creators, trailblazers, and big thinkers — in and beyond the business world.

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Next month Lisa is bringing Still to Providence for a photoshoot for the third Still Anthology, our first-ever reunion w...
08/27/2026

Next month Lisa is bringing Still to Providence for a photoshoot for the third Still Anthology, our first-ever reunion with flatties from all three books (plus a group of them walking the runway at Rhode Island Fashion Week!) And then to the Steel House gallery in Rockland ME where the Still exhibit will be on display for the month of October, Breast Cancer Awareness month.

For the past two years, Still has been exclusively built by people giving their time, talent, and in-kind donations to help create this work. Still simply wouldn’t exist without all the people who have said yes to help bring it to life.

Please consider joining this community of generosity by supporting these events and this important work with a donation at gofundme.com/f/still-growing.

The following is from THE BIRTH OF LOUD — Leo Fender, Les Paul, and the Guitar Pioneering Rivalry That Shaped Rock and R...
07/04/2026

The following is from THE BIRTH OF LOUD — Leo Fender, Les Paul, and the Guitar Pioneering Rivalry That Shaped Rock and Roll, by Ian S. Port

The last notes trilled and rang in golden liquid glory, and before they could feed back into acid, Jimi underscored them with a few broad, shining chords, the pride and the anguish all shimmering there in the humid morning, his performance conjuring truths about the United States of America that so many previous renditions of the song had failed to express.

It had lasted three minutes and 43 seconds. Jimi Hendrix didn’t stop to await applause for what he’d just done, to see if it was greeted with approbation or indifference. He rode the swell of feedback straight into “Purple Haze” and went on playing.

To the thousands standing agape on the mud fields of Woodstock, it was clear that something important had just occurred–the most unforgettable moment of the festival, perhaps of the era: “A quintessential piece of art,” as Woodstock organizer Tom Law remembered it, that “hooked us up with Vietnam, with the devastation and the sin and the brutality and the insanity.”

“Before that,” said witness Roz Payne, “If someone would have played the ‘Star-Spangled Banner’, we would have booed. After that, it became our song.”

“It was probably the single greatest moment of the Sixties,” said the music critic Al Aronowitz. “You finally heard what that song was about, that you can love your country, but hate the government.”

A patriotic melody, rendered in a distorted electronic voice, cleaved in half by a sonic evocation of the horrors of war: By playing “The Star-Spangled Banner” that day, Hendrix cemented his reputation as the most vital American performer in rock after Bob Dylan. He gave a generation of Americans a new connection with their national anthem, showing that even this most patriotic of songs could embody their painfully conflicted views.

07/04/2026
2027 isn't a hard cutoff, but waiting until December 31, 2027 to start is a strategy for expensive disruption.Here's a r...
07/03/2026

2027 isn't a hard cutoff, but waiting until December 31, 2027 to start is a strategy for expensive disruption.

Here's a recommended transition path:

For BRANDS:
• Audit your current barcode and labeling infrastructure
• Confirm your label software can generate GS1-compliant 2D codes
• Add a DataMatrix or QR Code alongside your existing UPC (dual-marking) — you don't have to drop the UPC yet
• Run pilot programs on select SKUs first
• Coordinate with your retail partners on their readiness timeline

For RETAILERS:
• Upgrade POS scanners to image-based 2D scanning capability
• Update back-end software to process Application Identifier (AI) data beyond just the GTIN
• Test scanning workflows with dual-marked products during the transition

For EVERYONE:
• Train your teams — this touches IT, operations, compliance, and marketing

The upside of moving early is real: better inventory accuracy, automated expiry management, surgical product recalls, and a direct digital channel to your consumers.

The barcode has done its job for 50 years. It's time to upgrade.

Brands that start adapting now will be better positioned for transparency, traceability, and richer customer experiences. This is where we come in. Send a DM or visit interrobangdesign-scheduler.as.me to schedule a call and get started.

07/01/2026

Evolution vs. Revolution

When did you last take a real look at your brand?

Not just the logo. The brand. The whole thing. The story it’s telling, who it’s talking to, how it's holding up against the competition right now.

Sometimes an Evolution is all you need. Update what’s gone stale, sharpen how you’re positioned, make sure you’re still standing out.

Other times, you need a Revolution. A new name, a new direction that builds on your equity and acknowledges the world has changed.

The hard part is knowing which one is actually right for you, and that starts with a conversation.

If you’re weighing Evolution vs. Revolution, and want to schedule a call…send a DM or visit interrobangdesign-scheduler.as.me

GS1 DataMatrix barcodes aren't new—they've been quietly running critical industries for decades.Pharmaceuticals & Health...
06/29/2026

GS1 DataMatrix barcodes aren't new—they've been quietly running critical industries for decades.

Pharmaceuticals & Healthcare
Meet FDA Drug Supply Chain Security Act (DSCSA) requirements. Encode drug codes, lot numbers, expiry dates, and serial numbers on every package. Prevents counterfeiting. Enables surgical recalls of specific batches—not entire product lines.

Medical Devices & Surgical Instruments
Direct part marking on instruments where labels aren't practical. Enables Unique Device Identification (UDI) tracking across hospitals, clinics, and ambulances.

Aerospace & Defense
NASA was one of the first adopters in the 1980s—laser-engraving DataMatrix codes directly onto rocket components. The U.S. Department of Defense still uses them today.

Automotive & Electronics
Marking tiny circuit board components and parts where a traditional barcode simply won't fit.

Fresh Foods & Grocery
Unique identification of individual product packs; enabling precise recalls of a specific lot, not an entire shelf of product.

In short, every industry where traceability, safety, and compact size matter most.

Retail consumer goods is next. Is your brand ready? We'll lay out a plan in Part 4

What might your logo look like if we work with you? We have no idea. I like to describe it like this: if my fingers repr...
06/28/2026

What might your logo look like if we work with you? We have no idea. I like to describe it like this: if my fingers represent our current portfolio, then the work we'll do for you is somewhere in between—yet to be discovered.

To start that discovery, we run you through our Brand Strategy process; we'll take the time to understand who you are, your needs, goals, challenges, audience, competition, and much more.

Then we begin the design process. We synthesize everything we’ve learned into targeted design options. It's less about a lightbulb moment than it is about learning and exploration to discover the solution that conveys the essence of who you are, inspires your audience to connect, and amplifies your voice above the crowd's.

If you're in need of some discovery and want to schedule a call…send a DM or visit interrobangdesign-scheduler.as.me

What's inside a GS1 DataMatrix barcode?Unlike the 1D barcode that encodes data in one direction (horizontal), a DataMatr...
06/26/2026

What's inside a GS1 DataMatrix barcode?

Unlike the 1D barcode that encodes data in one direction (horizontal), a DataMatrix encodes data both horizontally AND vertically — that's what makes it "2D."

The anatomy of a GS1 DataMatrix:

• Finder Pattern — the solid L-shape on the left and bottom edges. Tells the scanner where the code is and which way it's oriented.

• Timing Pattern — alternating dots on the top and right edges. Defines the grid size so the scanner knows how many data cells to expect.

• Data Region — the interior grid of black and white squares, or modules, that encode all the product information.

All data is organized using GS1 Application Identifiers (AIs):
(01) = GTIN
(17) = Expiry date
(10) = Lot/batch number
(21) = Serial number

One scan reveals all of that data. Instantly.

And if the code is damaged? Built-in Reed-Solomon error correction allows it to be read even if up to 20% of the code is destroyed.

DataMatrix codes are small, dense, and resilient. That's why healthcare has used it for years, and why retail is adopting it now.

We'll be looking into where the GS1 DataMatrix barcodes have already been adapted in Part 3.

Curious about how this will work for your business and packaging? Send a DM us or or visit interrobangdesign-scheduler.as.me to schedule a call.

06/24/2026

Your brand strategy is the foundation of every successful business decision.

Every decision you make – what to build, how to price it, who to sell it to – gets easier when you have a clear brand strategy.

Without it, decisions get made randomly, by gut feel or committee. With it, there’s a foundation for evaluation. Does this forward our goals, fit who we are, and where we’re going?

Brand strategy is the living breathing logic behind your choices.

The businesses that seem to “just get it right” usually aren’t lucky… they’ve done the work to know exactly who they are, what they stand for, and how to accomplish it as they grow.

If you’d like to schedule a call, send a DM or visit interrobangdesign-scheduler.as.me

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