06/12/2018
Bigger and better: Ultimaker’s John Kawola on the S5, materials and applications
Ultimaker S5 Traditionally, there’s nothing big about Ultimaker . It started out as a company operating in a small industry, in a small country, manufacturing 3D printing machines that could function atop of a small desk. But in the last few years, the Dutch company has branched out to North America, has built a workforce of more than 200 people, and at the recent RAPID + TCT event in Fort Worth, TX, there was more. Pulled into production
On tradition, though, Ultimaker has been a firm favourite among hobbyists, consumer customers and educators, thanks to its consistent simplicity and affordability. Back in the day, the TCT Magazine in-tray would be being filled with fablab and maker case studies from the likes of Ultimaker, and today, in 2018, the company tops 3D Hubs ’ 3D printing guide in the prosumer category, despite its pricing labelled as a drawback. Prosumer, however, signals a change in its perception. Still a consumer-favourite, the machines that retail at a few thousand dollars are also finding their application among industry’s elite. And that is set to provide inspiration for not only their competitors, but also small and medium enterprises (SMEs) too. One of the biggest pulls for these firms? The price.
“We debuted this yesterday and a lot of people said ‘that’s really cheap’ and we’re like ‘we should have priced it higher!’” joked John Kawola, President North America, Ultimaker at the company’s RAPID + TCT stand. “But in the big scheme of things I think we made the right decision. We see that, at least for the professional user, there’s not a lot of price sensitivity, between $2,000 and $5,000 or $6,000.”
Kawola speaks in a near-empty Fort Worth Convention Center 30 minutes prior to the start of the second day of the RAPID + TCT 2018, a Mayo Clinic keynote stealing the attention of most show attendees in the arena at the other end of the hall. The peace and quiet of the trade fair show floor, that’s usually abuzz with conversation and machinery, allows for https://www.tctmagazine.com/tct-events/3d-printing-at-rapid-tct/ultimaker-s5-material-applications/