5Points Creative

08/28/2026

Some campaigns just stick with you. This month, our team is spotlighting Vaseline’s Love Hurts commercial for its charming visuals, memorable music, and clever storytelling.📖

The commercial by Ogilvy Singapore and VML South Africa was directed by Savanah Leaf.

Watch the full video here: https://youtu.be/wlFdNOZvpFc

For more marketing moments that inspire our team, sign up for our monthly newsletter on our website!💜

08/25/2026

We're thrilled to announce Rachel McClure as our new Social Media Coordinator at 5Points Creative. While she creates carefully curated content, she also loves looking at the numbers behind each social media page.📈📱

Rachel will oversee clients’ social media platforms, develop strategic content, and analyze performance to optimize engagement and achieve marketing goals.

Welcome to the team, Rachel!💜

08/24/2026

If you're looking to support a wonderful organization in Roanoke, join VIA Centers for Neurodevelopment this Thursday at 4 p.m. for the grand opening of their new Pediatric ABA Clinic.

Their new Pediatric ABA program aims to focus on supporting families' needs and long-term outcomes. The kickoff celebration of the new facility will include guided tours, refreshments, and a chance to learn more about VIA's mission!

To RSVP, contact: [email protected]

You're invited to our grand opening! Please join us in celebrating our new Pediatric ABA clinic in Roanoke on Thursday, August 27 at 312 Whitwell Drive.

VIA’s Pediatric ABA program focuses on long-term outcomes for children and families, and we’re excited to expand our evidence-based services into Roanoke to meet the growing need for quality care and clinical integrity.

Help us kick off our celebration at 4pm with opening remarks, followed by guided tours, refreshments, and opportunities to learn more about our mission.

We hope you will join us as we celebrate this exciting new chapter for Roanoke families!

Please contact [email protected] with questions or to RSVP to the event.

08/21/2026

Good creative takes time and strategy!!⏰🤔

Behind every logo, website, campaign, or video is research, strategy, problem-solving, revisions, and countless decisions that help it actually work.
Our latest blog, written by Kym Ricketts, will walk through why great creative takes time and why faster doesn't always mean better.

To read the full blog, visit: https://ow.ly/Eb4f50ZBTYX, or click the link in our bio!

08/18/2026

Social media doesn't have to be intimidating.📱

Whether you're building a strategy from scratch or refining your current approach, our free Social Media Guidebook is packed with practical insights to help you grow your brand with confidence.

Download the guide today and start making social media work for your business. 💜✍️
https://ow.ly/CHIY50ZAXYJ

08/14/2026

From creating fun designs to providing the ultimate comedic relief, we’re happy to have our Graphic Guru, Hannah Escobedo, on the 5Points Creative team!😎

Hannah joined the team in September 2023, and since then, she has been the creative mind behind various marketing campaigns and eye-catching designs that capture our clients’ brands and energy. Beyond her amazing design work, Hannah always brings quick-witted humor and a valuable perspective to the team.

Thank you for all you do, Hannah!💜

08/11/2026

Last week, 5Points Creative hosted small business owners and other professionals for a Lunch & Learn, Moving Beyond SEO: How Small Businesses Get Found in the Era of AI Search, at Atheling Downtown.

Led by Dan Bryan and Grayson Odham, guests enjoyed Atheling’s new menu while learning how small businesses can stay visible in this new era of AI search. The presentation covered the history of search, SEO, AEO, and actionable steps organizations can take to increase their online visibility.

If you missed this Lunch & Learn, don’t worry! Check out Grayson’s blog, which covers a portion of this topic in more detail!

https://www.5pointscreative.com/blog/the-ai-search-equity-gap-who-wins-in-the-era-of-ai-answers

08/07/2026

No matter the industry, the most successful organizations know how to tell their story.
In Bruce C. Bryan's latest B2Seed, he explores why storytelling continues to be the foundation of effective marketing, stronger relationships, and meaningful community engagement.

To read the full article, visit: https://ow.ly/Wtfa50ZvWvO

08/05/2026

The 2nd annual Commonwealth Day of Play is this Saturday from 12 to 4 p.m. at Brookside Par 3 Golf Course.

The Greater Williamson Road Area Business Association co-hosts the event, alongside the Governor's Office to encourage families to enjoy time outside instead of looking at screens. Enjoy free golf, games, food, treats, giveaways, and fun for all ages.

Learn more about this free community event: https://ow.ly/pfkI50ZvWuu

08/04/2026

Our Client Experience Curator, Taylor Smith, is a bright light who shines both inside and outside the office!🌟

Taylor joined 5Points Creative in October 2022. Since then, she has built strong relationships with our clients, worked tirelessly to help them achieve their goals, and supported the 5PC team with grace and kindness every step of the way.

Along with her incredible fashion sense, Taylor is an outstanding coworker who brings positive energy wherever she goes.

Thank you for everything you do, Taylor!💜👏