Truth Collective

Truth Collective Hi. We're Truth Collective. We help brands be ever braver through our two specializations: brand identity and brand activation. Being an AOR. Yawn.

Exaggerating numbers to make a book of lists. Filling out timesheets. That’s not what creates remarkable, productive opportunities for brands. So we strip away anything that doesn’t make the work or the relationship extraordinary. We choose a model focused on headspace and productivity instead of headcount and capacity. And we develop strategy, ideas, and content that drive real results—because be

ing different only matters if it makes a difference. Truth Collective is a Proud Member of the American Association of Advertising Agencies, Rochester Advertising federation, and The American Marketing Association.

AI raised the price of bad judgment.The teams pulling ahead spent less time chasing the latest model and more effort ret...
09/01/2026

AI raised the price of bad judgment.

The teams pulling ahead spent less time chasing the latest model and more effort rethinking how the work gets done.

Bob and John will revisit their keynote session from AMA’s "Unlocking the Power of AI" conference to reveal what that shift looks like in practice.

Thursday, Sept 24 @ 1PM EST

Register now: https://bit.ly/4gDFSjy

08/26/2026

What makes AMP different from generic AI?

Check out the full demo video for AMP at truthcollective.com/amp

The best measure of any training is what people take with them after it's over.Confidence. Practical skills. Better ques...
08/19/2026

The best measure of any training is what people take with them after it's over.

Confidence. Practical skills. Better questions. Better work.

These are a few reflections from leaders who completed our Applied AI Certification program.

Will your team be next?

Reach out for a free consultation.

08/18/2026

Generic AI gives you a blank page. AMP gives you a head start.

Inside AMP: a prompt library built for your team, brand knowledge baked in from day one, and office hours with the Truth creative team (never just a tech handoff).

This isn't a tool you're handed and left alone with. It's a partner that already knows your brand.

Prompt on. 🤘

Life at Truth lately 🤠💃☀️Featuring:Bob braving the heat down in PhoenixKen on his weekly ice cream delivery routeTheresa...
08/17/2026

Life at Truth lately 🤠💃☀️

Featuring:

Bob braving the heat down in Phoenix

Ken on his weekly ice cream delivery route

Theresa and Grant in a behind-the-scenes plant action shot!

Matt taking his drink seriously at Three Heads Brewery

Josh, Alyssa, and Grant having "Mandatory Fun" at Strange Bird

Alyssa’s note taking putting Gemini to shame

08/13/2026

Amp is a custom-trained AI creative and strategic accelerator built specifically for your brand and infused with Truth Collective’s expertise in strategy, creativity, and brand thinking.

Schedule a free demo and amplify your marketing team.
truthcollective.com/amp

Our first two Applied AI Learning Labs for marketers sold out quickly. So we’re doing it again!Registration is now open ...
07/27/2026

Our first two Applied AI Learning Labs for marketers sold out quickly. So we’re doing it again!

Registration is now open for IHAF Applied AI Learning Lab.

Most marketing teams don't have an AI problem. They have an adoption problem.

The tools are everywhere. What's missing is a practical way to use them consistently, confidently, and strategically across your team.

That's what the Applied AI Learning Lab is built to solve.

In this hands-on course, you'll learn how to integrate AI into your marketing workflow with clear processes, shared standards, and practical applications you can put to work immediately.

You'll also earn your IHAF Certification in Applied AI for Marketing Teams.

If you've been waiting for the right time to move beyond experimenting with AI, this is it.
Seats are limited, so register now! https://www.ihaforum.org/2026-ihaf-learning-labs/

07/22/2026

Here's the paradox of AI:
As technology gets better, humanity matters more than ever.

When everyone has access to similar tools, differentiation is harder to come by.

Taste, strategy, context and bravery matter more.

The future doesn't belong to the organizations that automate everything.

It belongs to the organizations that get crystal clear about what only humans should do.

A few thoughts from the front lines of AI adoption in today's video.

07/16/2026

One of our favorite moments from our AI certification cohort had nothing to do with AI.

It happened when someone described a challenge they were facing and another participant immediately said:

"We had a similar challenge six months ago."

The conversation that followed was worth more than any slide we presented.

Technology matters.

But shared learning matters too.

A few thoughts on the two most overlooked helpers in AI adoption

From big thinking to everyday ex*****on, Amp works across the full spectrum of creative and strategic work so your team ...
07/14/2026

From big thinking to everyday ex*****on, Amp works across the full spectrum of creative and strategic work so your team can move faster without sacrificing quality or brand consistency.

Amp up your marketing. Schedule a demo at truthcollective.com/amp

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25 Russell Street
Rochester, NY
14607

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