Truth Collective

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Rochester, NY
Truth Collective

Hi. We're Truth Collective. We help brands be ever braver through our two specializations: brand identity and brand activation. Being an AOR. Yawn.

Exaggerating numbers to make a book of lists. Filling out timesheets. That’s not what creates remarkable, productive opportunities for brands. So we strip away anything that doesn’t make the work or the relationship extraordinary. We choose a model focused on headspace and productivity instead of headcount and capacity. And we develop strategy, ideas, and content that drive real results—because being different only matters if it makes a difference. Truth Collective is a Proud Member of the American Association of Advertising Agencies, Rochester Advertising federation, and The American Marketing Association.

10/30/2026

Pets of Truth, Halloween Edition!
Penelope (Poppy) lives for spooky season.

10/29/2026

We're buying you lunch! Can you match the Truthers to their Dogtown Order? Drop the best answer in the comments to win a $20 gift card to Dogtown.

10/26/2026

It’s your last chance to register for our webinar, the Co-Creation Advantage! Josh C**n will show that there are bigger and more human-led opportunities in AI than just making machines do more work. Register now to be there on Thursday, October 29 @ 1PM EST.

Register now: https://bit.ly/TCWebinarOct29

10/19/2026

The two coolest ways to introduce yourself, head to head. Yes, we know it's hard to choose. Get your creativity flowing the same way we do by answering this crucial Monday morning question.

10/16/2026

"Mandatory" Fun is all the rage at Truth Collective! On this trip to Big Oak driving range, we showed that we make big swings on more than just brand bravery.

10/15/2026

You can have a whale of a time learning about The Co-Creation Advantage. Join Josh C**n for a look at how bringing people and AI into the creative process together can lead to stronger ideas, greater ownership, and teams better prepared for what comes next. Happy Halloween!

Thursday, October 29 @ 1PM EST
Register now: https://bit.ly/TCWebinarOct29

10/14/2026

At Truth Collective, we're committed to asking the tough questions. Where do you stand on this very important issue?

10/08/2026

The biggest opportunity with AI isn’t getting machines to do more work for us. It’s learning how to do better work with them.

And with each other.

Join Josh C**n for The Co-Creation Advantage, a look at how bringing people and AI into the creative process together can lead to stronger ideas, greater ownership and teams better prepared for what comes next.

Thursday, October 29 @ 1PM EST
Register now: https://bit.ly/TCWebinarOct29

10/07/2026

As digital channels get more crowded, automated, and algorithmically samey, showing up in person can make a brand feel different.

That doesn't have to mean a massive activation. A local event, hands-on workshop, or more thoughtful conference experience can give people something meaningful to do, remember, and share.

This time on Baby Badger, we're digging into why physical experiences are gaining ground and what any size business can do with the opportunity.
Read the latest and keep digging: https://truthcollective.com/insights/industry-insights/experiential-marketing-doesnt-need-a-massive-budget/

10/05/2026

Sunday scaries, meet our Monday morning poll. If animals could talk, which would be the rudest?

Address

25 Russell Street
Rochester, NY
14607

Website

https://truthcollective.com/

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