YPC Media

YPC Media YPC Media is a marketing agency that implements powerful digital tools to help your business grow📈

YPC Media is an online marketing company focused on creating successful marketing strategies for small to medium sized businesses. We know it’s important to have a powerful online presence for businesses to be successful. Partnered with Better Business Bureaus and Chambers of Commerce nationwide, YPC Media has the experience and expertise to help all types of businesses become more visible online.

From Directory Advertising, featuring our exclusive Video Display Ads, and Business Listing Management to Web Design, Video Production and even Social Media Management, we have a variety of solutions to drive traffic to your business. Let YPC Media, your full service marketing partner, take the wheel so you can get back to running your business! YPC Media originally started in the backroom of the Pavone Family’s Carpet & Flooring store in the year 2000. At the time, our CEO, Steve Pavone was a Manufacturer’s Rep in the flooring business and came upon an opportunity that would change his, and other people’s future, forever. He purchased a disk of data and decided to create “web ads” on this thing called the internet. What started as “RCityWeb.com” is now YellowPageCity.com, our core “legacy” product. Although we have never been a print directory, we wanted to be an online directory with “The look you know with the results you need”. Fast forward to today, we have evolved into YPC Media, a full blown marketing, advertising, and sales organization. As we look forward to our 7th year as one of Rochester’s Top 100 Companies, we also look forward to growing into new markets with YPC across the country. YPC Media is a full service advertising agency specializing in utilizing the Internet as a cost effective tool for our customers to conduct business online. Come advertise with us and have a whole new online experience with your very own marketing department right behind you and your business! From Directory Advertising to Business Listing Management, we have a variety of solutions to maximize your online presence. YPC Media and their Partners work together to create a more meaningful relationship between the partner and their members, clients, and customers by bringing more apparent value to all of them. YPC Media is partnered with various organizations including multiple BBBs across the United States.

If you have been struggling to grow your social media accounts, or haven't been seeing an ROI to invest MORE time into y...
05/14/2026

If you have been struggling to grow your social media accounts, or haven't been seeing an ROI to invest MORE time into your accounts... you need to watch yesterdays webinar. We go through so many FREE tips and tricks you can start implementing to turn your LIKE into LEADS.

Watch Now: https://youtu.be/m-DV547996c

05/01/2026

Our response when someone says, “AI told me to do this for my marketing…” 👀

Listen, AI isn’t the villain… but it’s also not your CMO.

If it’s not trained on real strategy, real data, and real-world ex*****on, it’s basically piecing together advice from wherever it can find it… think Wikipedia, random blogs from 2017, and that one guy on the internet who swears keywords still belong in white text at the bottom of your site 😅

AI doesn’t automatically = accurate.
It = aggregated.

And if what it’s aggregating isn’t rooted in current trends, platform changes, and actual campaign results… you’re building your strategy on a digital game of telephone.

Use AI as a tool.
Not your decision-maker.

Because the difference between “AI advice” and actual strategy?
One gets you content.
The other gets you results. 💁‍♀️

04/28/2026

If your marketing disappeared tomorrow… would you still have a way to reach your audience?

That’s the difference between rented attention and owned attention.

Social platforms change. Algorithms shift. Costs go up.
But your email list? That’s yours.

First-party data isn’t just a buzzword right now… it’s your safety net and your growth engine.

And here’s where most businesses get it wrong:
They try to sell before they ever educate.

The brands winning right now are:
• Teaching before pitching
• Building trust before asking for the sale
• Showing up consistently in inboxes, not just feeds

Because when people learn from you, they buy from you.

Your email list isn’t just a list… it’s your direct line to your next sale, your next referral, and your long-term growth.

If you’re not actively building and nurturing it, you’re leaving way too much on the table.

Search has quietly shape-shifted. It’s not a list anymore… it’s a conversation.Being “on page one” used to win attention...
04/24/2026

Search has quietly shape-shifted. It’s not a list anymore… it’s a conversation.

Being “on page one” used to win attention.
Now? The brands that win are the ones that become the answer.

That means:
• Content that actually answers real questions
• Authority signals Google (and AI) can trust
• Consistency across your website, reviews, and social

If your strategy is still chasing rankings alone, you’re playing yesterday’s game.

The shift is already happening.
The only question is… are you showing up in the answer box or getting skipped entirely?

Tomorrow’s the day… and this is your last call to grab a seat 👀Reddit isn’t just a forum anymore… it’s where real conver...
04/22/2026

Tomorrow’s the day… and this is your last call to grab a seat 👀

Reddit isn’t just a forum anymore… it’s where real conversations are happening, buying decisions are being made, and brands are either showing up right… or getting ignored completely.

If you’ve been curious how businesses are actually using Reddit (without getting roasted in the comments 😅), this is for you.

We’re breaking down:
• How Reddit works for business
• What actually performs (and what flops fast)
• Ad opportunities + targeting you probably didn’t know existed
• How to show up authentically and still drive results

🗓 Thursday, April 23rd
⏰ 12PM EST

No fluff. Just real strategy you can use immediately.
Last chance to register 👇

04/17/2026

Without Google Ads... would your lead systems survive? This question should be asked among any part of your marketing funnel. It shouldn't be only 1 strategy.

Last months webinar going through how to diversify your marketing funnel is available over on our YouTube page, and if you haven't watched it yet...get off social media and take 20 minutes for your business to learn more!

🔗https://www.youtube.com/

Left for a bit… and the results said everything. 📉➡️📈There’s a difference between doing marketing and doing it right.Whe...
04/09/2026

Left for a bit… and the results said everything. 📉➡️📈

There’s a difference between doing marketing and doing it right.

When strategy, consistency, and communication all click into place, you don’t just see it… you feel it in your business.

Grateful for clients who trust the process (and come back when they see the difference 😉).

Our April webinar is all about Reddit! We've all read through it, but how do we use it for our business? Join our webina...
04/08/2026

Our April webinar is all about Reddit! We've all read through it, but how do we use it for our business? Join our webinar on April 23rd, 12pm EST.

Register Now: https://www.ypcmedia.com/webinars/

Hot take… people trust strangers on Google more than they trust your website.Before they click your ad.Before they fill ...
01/30/2026

Hot take… people trust strangers on Google more than they trust your website.

Before they click your ad.
Before they fill out your form.
Before they call your business.

They read your reviews.

Your Google reputation is doing the selling long before your website ever gets the chance.

That’s why we don’t treat reviews as “nice to have.”
They’re part of your marketing system.

Visibility + trust = conversions.

And if you’re not actively managing both, you’re leaving money on the table.

⭐️ Your reviews are your first impression. Make them count.

When Google Ads are done right, they don’t just drive paid traffic.They increase brand searches.They boost organic click...
01/29/2026

When Google Ads are done right, they don’t just drive paid traffic.
They increase brand searches.
They boost organic clicks.
They build trust through repetition.

It’s called the halo effect.

Smart businesses don’t silo their marketing.
They build ecosystems where ads, SEO, and reputation work together.

At YPC Media, we design Google Ads to support your entire digital presence.
Not just chase clicks.

Because real ROI comes from strategy that connects the dots.

Address

75 Town Centre Drive, Ste 105
Rochester, NY
14623

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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