Postalytics

04/08/2026

We're thrilled to announce that Ryan Dendievel has joined the Postalytics team! We've known Ryan for years, as he made us work to earn his business as a customer! Now, we're joining forces to continue to build out the leading direct mail automation platform.

Welcome Ryan!

04/03/2026

💡 Happy National Stress Awareness Month! We all have our favorite ways to relieve stress—what are yours? Share your tips in the comments! Don't forget, Postalytics can help streamline your marketing efforts, reducing stress.

03/26/2026

Two great weeks featuring Gundir COO Lindsay Weisgerber on Print to Pixel!

From the power of deep channel specialization, to data hygiene as the foundation of personalization, to the launch of GundirXpress -- this episode covers the full picture of where direct mail is headed in 2026.

Full episode: https://hubs.la/Q046qynR0

https://hubs.la/Q046qynR0

In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir’s innovative solu...

03/11/2026

New episode of Print to Pixel is live!

Lindsay Weisgerber, COO of Gundir -- one of the top pure-play direct mail agencies in the country -- joins us to talk about what it means to go all-in on one channel, why data hygiene is the secret weapon of high-performing campaigns, and how GundirXpress is changing the game for marketers who need speed without sacrificing strategy.

Listen now: https://hubs.la/Q046gHR10

https://hubs.la/Q046gHR10

In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir’s innovative solu...

03/06/2026

Direct mail design has been stuck in the past.
For decades, the process looked the same: design in a legacy tool, export a flat file, then hand it off to someone else to layer in personalization variables. Two workflows. Two teams. Double the friction.

That's not how modern designers work. And it's not how direct mail design should work either.
Postalytics now integrates directly with Figma — so designers can build, personalize, and send direct mail without ever leaving the tool they already use every day.

Here's what that actually means in practice:
→ Print-ready frames with exact dimensions and bleed zones generated automatically — no spec sheets, no guesswork
→ Personalization variables added inside Figma, layered directly into the design as you build it
→ Visual guardrails for Safe Zones and Postal Clearing Areas built in, so nothing gets swallowed by postage or barcodes
→ One-click upload to Postalytics when the design is done — no reformatting, no conversion errors
The result: a single, modern workflow from concept to mailbox.

Figma commands over 40% of the design software market. Postalytics The designers shaping your brand are already there. Now your direct mail campaigns can be too.

We did it with Canva. Now we've done it with Figma. The modern design stack and direct mail design are finally the same thing.

See how it works https://hubs.la/Q045PTPH0

12/10/2025

We’re hosting a live webinar today at 1pm EST to walk through the new Postalytics Canva integration.

If you design in Canva, this session will show you how to turn your creative work into fully personalized direct mail without the usual exporting, formatting, or troubleshooting. You’ll learn how to send mailers faster, reduce production errors, and combine Canva’s design power with Postalytics automation.

Join us live today at 1pm EST.
Register here:
https://hubs.la/Q03XtMMW0

12/09/2025

If your team creates designs in Canva, you know how much time can be lost preparing artwork for direct mail. Getting the sizing right, exporting PDFs, converting files, and troubleshooting errors can turn a simple project into a long production process.

With the new Postalytics Canva integration, all of that goes away.

You can now export your finished Canva designs straight into Postalytics with correct sizing, DPI, bleed, and page separation handled automatically. It’s faster, easier, and far more reliable for anyone producing direct mail—agencies, nonprofits, marketers, and in-house teams alike.

See the full comparison of the old workflow and the new integrated one here:
https://hubs.la/Q03Xttqm0

For years, marketers and creative teams have turned to Canva as their go-to design platform—intuitive, collaborative, and fast. But for those using Canva

12/08/2025

We’re excited to share big news: Postalytics now integrates directly with Canva.

If your team designs in Canva, you can now export your creative straight into Postalytics with all print specs handled automatically. It’s a faster, simpler way to produce direct mail and use the tools you already love.

Join our live webinar on Wednesday, December 10th, 2025 at 1pm EST to see how the integration works and how to use it in your campaigns.

Register here: https://hubs.la/Q03Xgfpl0

10/21/2025

For broadband marketers working on small, agile teams, every channel has to work harder — and smarter.

In this Print to Pixel clip, Gabe Petersen of Calix and Dennis Kelly of Postalytics talk about why integrating print and digital marketing is critical for modern Broadband Service Providers (BSPs).

“It’s not just about doing this in a more elegant way,” said Gabe Petersen of Calix. “The digital tracking part of it — that’s huge. It connects traditional print to digital marketing, giving BSPs the visibility they need.”

Kelly added that true marketing performance today means moving beyond “batch and blast” campaigns:

“Highly segmented, highly personalized, very targeted mail — that’s what works now. And software integrations like Postalytics and Calix make it possible for lean teams to execute at that level.”

Watch the full episode here:
https://hubs.la/Q03Pfx8Y0

Or subscribe to Print to Pixel on your favorite platform:
YouTube: https://hubs.la/Q03Pfx8Y0

Spotify: https://hubs.la/Q03PfyqJ0

Apple Podcast: https://hubs.la/Q03Pfy6d0

See how Postalytics and Calix are helping broadband marketers bridge the gap between print and digital at Calix ConneXions 2025, October 18–22 in Las Vegas — Booth #107.

10/20/2025

Many broadband providers run incredibly lean teams—sometimes a single marketer managing thousands of subscribers.

In this Print to Pixel clip, Gabe Petersen of Calix and Chas Rubino of Postalytics discuss how BSPs can use technology, automation, and smarter engagement to scale their marketing efforts and strengthen customer relationships.

“We see many providers with one person—or half a person—in marketing. They might have 20,000 subscribers, yet the team is tiny. That’s why engagement across the entire customer journey matters.” — Gabe Petersen, Calix

The conversation explores how Calix reimagined its Marketing Cloud into Engagement Cloud, focusing on every touchpoint—from awareness to retention.

Watch the full episode here:
https://hubs.la/Q03PfxZ90

Or subscribe to Print to Pixel on your favorite platform:
YouTube: https://hubs.la/Q03PfxZ90

Spotify: https://hubs.la/Q03Pfxj_0

Apple Podcast: https://hubs.la/Q03Pfy3n0

See how Postalytics and Calix are helping BSPs scale marketing automation at Calix ConneXions 2025, October 18–22 in Las Vegas — Booth #107.

10/18/2025

In a world overflowing with digital ads and inbox clutter, standing out has never been harder.

In this Print to Pixel clip, Dennis Kelly of Postalytics and Bolander of Counsel explore why direct mail has become a powerful way for broadband marketers to break through the digital noise and connect with customers in a more personal, memorable way.

“The number of things that arrive in your mailbox has plummeted. We’re not sending personal letters or receiving credit card statements anymore. So while all that volume has left the mailbox, what’s there now resonates more. You might get eight things in your mailbox today, but eight emails in the first ten minutes of your morning. Direct mail makes you stop, hold something, and think—just for a moment.”

Direct mail isn’t outdated—it’s underutilized. And for Broadband Service Providers, it’s one of the most effective ways to stay top of mind in an oversaturated digital landscape.

Listen to the full episode here:
https://hubs.la/Q03NR0WL0

Or subscribe to Print to Pixel on your favorite platform:
YouTube: https://hubs.la/Q03NR1320

Spotify: https://hubs.la/Q03NR0G50

Apple Podcast: https://hubs.la/Q03NR0hD0

See how Postalytics and Calix are helping broadband marketers build stronger customer connections at Calix ConneXions 2025, October 18–22 in Las Vegas.

10/17/2025

Broadband marketing isn’t just about reaching addresses—it’s about connecting with people.

In this Print to Pixel conversation, Dennis Kelly of Postalytics speaks with Jarie Bolander of Decision Counsel about one of the biggest challenges facing broadband service providers: marketing campaigns that treat every household as the same.

“We see a real lack of personalized approaches to marketing. Some of the data being used is just an address—no name, no context. But you’re not an address. You’re an elderly couple on FaceTime with your grandkids, or a family with six devices streaming after school, or a professional couple working from home all day.”

As Kelly explains, meaningful personalization starts when data reflects real people—not just physical locations.

Listen to the full episode here:
https://hubs.la/Q03NQVLx0

Or subscribe to Print to Pixel on your favorite platform:
YouTube: https://hubs.la/Q03NQWmD0

Spotify: https://hubs.la/Q03NQWpB0

Apple Podcast: https://hubs.la/Q03NQVkz0

See how Postalytics is partnering with Calix to help broadband marketers turn audience data into real customer connections at Calix ConneXions 2025, Booth #107, October 18–22 in Las Vegas.