Postalytics

06/03/2026

Direct mail stat that reframes the whole channel:

88% of marketers who track customer lifetime value by channel say direct mail
delivers their highest CLV. Not email. Not paid search. Not social.

Direct mail.

We broke down why -- and what most marketers get wrong when they measure ROI --
in our updated guide: https://hubs.la/Q04j1zjf0

05/27/2026

We just updated our Direct Mail ROI guide with fresh 2025-2026 benchmarks
from 5 independent research studies.

The headline finding: 64% of marketers who say direct mail underperforms
aren't tracking it at all. The problem isn't the channel -- it's the measurement.

Inside: response rates, CVR benchmarks, a channel comparison, and the four
variables that consistently drive higher returns.

Read it here: https://hubs.la/Q04h_KPW0

05/14/2026

We’re headed to Orlando for FBA’s FiberConnect, May 17–19. If you’re scaling fiber buildouts, see how automated, personalized direct mail helps BSPs accelerate signups, reduce CAC, and power omnichannel follow-ups. Let’s connect onsite to swap playbooks.

Learn more about what’s working for BSPs:

Details in the blog post - Why the most successful BSP's are scaling their direct mail programs using automation: https://hubs.la/Q04gDqCF0

04/08/2026

We're thrilled to announce that Ryan Dendievel has joined the Postalytics team! We've known Ryan for years, as he made us work to earn his business as a customer! Now, we're joining forces to continue to build out the leading direct mail automation platform.

Welcome Ryan!

04/03/2026

💡 Happy National Stress Awareness Month! We all have our favorite ways to relieve stress—what are yours? Share your tips in the comments! Don't forget, Postalytics can help streamline your marketing efforts, reducing stress.

03/26/2026

Two great weeks featuring Gundir COO Lindsay Weisgerber on Print to Pixel!

From the power of deep channel specialization, to data hygiene as the foundation of personalization, to the launch of GundirXpress -- this episode covers the full picture of where direct mail is headed in 2026.

Full episode: https://hubs.la/Q046qynR0

https://hubs.la/Q046qynR0

In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir’s innovative solu...

03/11/2026

New episode of Print to Pixel is live!

Lindsay Weisgerber, COO of Gundir -- one of the top pure-play direct mail agencies in the country -- joins us to talk about what it means to go all-in on one channel, why data hygiene is the secret weapon of high-performing campaigns, and how GundirXpress is changing the game for marketers who need speed without sacrificing strategy.

Listen now: https://hubs.la/Q046gHR10

https://hubs.la/Q046gHR10

In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir’s innovative solu...

03/06/2026

Direct mail design has been stuck in the past.
For decades, the process looked the same: design in a legacy tool, export a flat file, then hand it off to someone else to layer in personalization variables. Two workflows. Two teams. Double the friction.

That's not how modern designers work. And it's not how direct mail design should work either.
Postalytics now integrates directly with Figma — so designers can build, personalize, and send direct mail without ever leaving the tool they already use every day.

Here's what that actually means in practice:
→ Print-ready frames with exact dimensions and bleed zones generated automatically — no spec sheets, no guesswork
→ Personalization variables added inside Figma, layered directly into the design as you build it
→ Visual guardrails for Safe Zones and Postal Clearing Areas built in, so nothing gets swallowed by postage or barcodes
→ One-click upload to Postalytics when the design is done — no reformatting, no conversion errors
The result: a single, modern workflow from concept to mailbox.

Figma commands over 40% of the design software market. Postalytics The designers shaping your brand are already there. Now your direct mail campaigns can be too.

We did it with Canva. Now we've done it with Figma. The modern design stack and direct mail design are finally the same thing.

See how it works https://hubs.la/Q045PTPH0

12/10/2025

We’re hosting a live webinar today at 1pm EST to walk through the new Postalytics Canva integration.

If you design in Canva, this session will show you how to turn your creative work into fully personalized direct mail without the usual exporting, formatting, or troubleshooting. You’ll learn how to send mailers faster, reduce production errors, and combine Canva’s design power with Postalytics automation.

Join us live today at 1pm EST.
Register here:
https://hubs.la/Q03XtMMW0

12/09/2025

If your team creates designs in Canva, you know how much time can be lost preparing artwork for direct mail. Getting the sizing right, exporting PDFs, converting files, and troubleshooting errors can turn a simple project into a long production process.

With the new Postalytics Canva integration, all of that goes away.

You can now export your finished Canva designs straight into Postalytics with correct sizing, DPI, bleed, and page separation handled automatically. It’s faster, easier, and far more reliable for anyone producing direct mail—agencies, nonprofits, marketers, and in-house teams alike.

See the full comparison of the old workflow and the new integrated one here:
https://hubs.la/Q03Xttqm0

For years, marketers and creative teams have turned to Canva as their go-to design platform—intuitive, collaborative, and fast. But for those using Canva