08/18/2026
With Dream Cruise and all things automotive in the air, we thought we’d throw it back to a project we were proud to create for our long-standing client, General Motors.
Premier was selected to design and produce the press kit for the unveiling of the Chevrolet Corvette Stingray C7 at the North American International Auto Show. The challenge? Create a one-of-a-kind, collectible press kit with a surprise reveal that the seventh-generation Corvette would, in fact, be a Stingray.
We created a custom package with deluxe materials, a branded outer sleeve, and a printed media book that revealed the first Stingray cue.
To make the reveal even more memorable, we designed a commemorative plaque featuring an actual Stingray fender badge. Each plaque was individually numbered one of just 2,014. 🚘
AutomotiveDesign