07/29/2026
This one was a lot of fun!
Rebranding doesn't necessarily mean completely starting over. Mount Olive Kids already had a logo with a few different versions over the years, but instead of scrapping everything and starting over, we asked, "What are people already connecting with?"
We kept those familiar elements—the bold "Kids" wordmark, the leaf, the mountain icon—and refined them into something that's cleaner, easier to use, and a whole lot more recognizable.
But the biggest win wasn't really the logo. It was making sure it felt like Mount Olive.
One thing I love helping churches think through is this: your ministries shouldn't all have the same logo... but they should all feel like they belong to the same family.
Kids ministry can be fun. Students can be bold. Women's ministry can be elegant. Men's ministry can be rugged. They can all have their own personality without feeling disconnected from the church they're a part of.
That's what good church branding does. It gives every ministry its own voice while reinforcing the identity of the church as a whole.
Grateful to Mount Olive Baptist Church for trusting 323 Design Co. with this refresh. I can't wait to see these logos on everything from hallway signs to event graphics and t-shirts!