Slick_prjct.

18/03/2026

Arsenal Testhouse is Europe’s only accredited laboratory for MIFARE certification — the standard behind contactless cards, readers, and terminals worldwide. 25 years in the industry, long considered a benchmark.

Over the past year, we’ve worked closely with the team on a rebrand that reflects what the company does and where it’s headed.

The result is an identity built around one idea: testing never stops. The breaks in the letterforms aren’t decorative — they’re a signal mid-test, always in motion. That concept scales across everything: structural lines organizing content, a clean white foundation, orange and green doing the heavy lifting. TWK Lausanne ties it together.

12/02/2026

Three editions in. Still pinching ourselves.

Nearly two years ago, we said yes to something we’d never done before - a magazine. Not just any magazine, but one built around Ashley’s uncompromising vision, the kind that pushes you to think differently and build something truly original.

Dozens of creative sessions. Endless project management calls. The kind of work where strategy and design meets intuition, and you’re building something that doesn’t have a reference point, because it shouldn’t.

What started as a leap of faith became Edition 1. Then 2. Now 3.

Ashley brought the vision and the conviction. The team brought the dedication. We brought the brand and design framework that gave it all structure, ensuring every issue feels unmistakably theirs while evolving with each release.

The magazine is live. It’s alive. And it’s proof that the best work doesn’t come from playing it safe,it comes from saying yes to the right vision and figuring out how to make it real.

Here’s to the next three .co . Congrats! ❤️

24/09/2025

Minimalism isn’t about stripping everything away - it’s about intentional clarity. Every element serves a purpose. Every design choice speaks volumes.

Born from 1960s art movements and Bauhaus „form follows function” principles, minimalist design emerged as rebellion against visual chaos. Dieter Rams pioneered the philosophy: good design should be as little as possible—but as much as necessary.

Think Apple, Google, Nike. These brands understood that in our overstimulated world, clarity is kindness.

Minimalism in branding means cutting through noise, choosing precision over decoration, and creating breathing space for your message to shine.

When every element serves your core message, you’re not just designing—you’re communicating with purpose.

The question isn’t „What can we add?” but „What can we remove while keeping the soul?”

Less noise. More signal. Pure impact.

15/09/2025

Introducing Arkane Group — where AI meets real business impact.

Arkane is not just another AI consultancy. They’re guiding ambitious mid-market companies through complexity with creativity, strategy, and results.

What did we do?
• Created a brand identity featuring a labyrinth metaphor: navigating complexity so their clients don’t get lost.
• Developed a color palette that stands out — lime ⚡ turquoise against black for tech energy + clarity.
• Chose typography (Chivo & Chivo Mono) with roots in early tech aesthetics, yet wholly modern.

Go to slickprjct.com to see how it all came together.

09/09/2025

After eight years in branding, we’ve noticed something: the businesses that thrive aren’t always the ones with the biggest budgets or flashiest websites. They’re the ones that know exactly who they are and aren’t afraid to show it.

Most founders think branding is about looking professional. We think it’s about being memorable. There’s a difference between a brand that checks boxes and one that changes how people see an entire industry. We’re slick_prct, and we work with founders who are building something that matters. Not because it’s trendy, but because it’s true to who they are.

13/12/2024

For Versa Partners, a versatile consultancy in energy infrastructure, we developed a comprehensive visual identity system to enhance its adaptability and professionalism. The primary goals were to establish a modern, clean design reflecting reliability and expertise. A minimalist logo and a refined color palette were chosen to symbolize precision and trustworthiness.

26/11/2024

Branding project for the marketing agency. Part 3
Client: Wander Wave Media
Location: US, California

25/11/2024

Branding project for the marketing agency. Part 2
Client: Wander Wave Media
Location: US, California

21/11/2024

26/02/2024

26/02/2024

In the sea of brands, be the one that’s heard 🔈

Audio branding isn’t just a trend; it’s a strategic move to etch your brand in the minds of your audience.

Read more about it at slickprjct.com