Position

01/11/2023

In any design project, opinions from you and your leadership team are vital — in the right context. Learn how to keep your project’s goals in focus and ensure your association sees the results it needs from your next project.

Are opinions derailing your design project? Learn to focus on strategy to make your next rebrand or web project successful + cheat sheet to avoid pitfalls.

12/01/2022

Before your next website redesign project kicks off, follow these four steps to ensure it gets started on a solid foundation.

When your member-driven organization is pursuing a website redesign, it can be tempting to think any agency partner will deliver the work you need on its own. However, your work has also just begun.

10/24/2022

Each keynote presentation is different, but they all come back to a few core ideas. How do we amplify the speaker's message, tell an engaging story, and make sure the audience walks away inspired? For Discover Los Angeles, we partnered with their executive and communications teams to design a comprehensive 1.5 hr educational and inspirational presentation.

10/24/2022

From the first custom HTML email invitation to a massive 36' wide welcome wall and all the small details in between, we collaborated with the Discover Los Angeles event team to bring the 2022 Market Outlook Forum to life for their members.

10/24/2022

Discover Los Angeles came to us to reimagine their annual marquee member event, the Market Outlook Forum. We crafted a unique event experience that positioned the Los Angeles Tourism brand as a market leader and instilled guests with energy, knowledge, and confidence.

10/05/2022

Your association website needs to have a potent mix of capabilities. And not just any CMS is up to the task.

Without a doubt, a custom WordPress website is the single best option for your association. It can be built from the ground up and tailored to your unique needs. With expert guidance, your WordPress website can empower both your association and your members right now — and far into the future.

Is your website keeping up with your association’s needs? Discover how a custom WordPress site could give you all you need now and for the future.

09/21/2022

Your events present a rare opportunity to increase member engagement and extend the reach of your organization. Learn how branding and design elevate your marketing and attendee experience.

Is your association’s annual event fulfilling your goals? Learn how strategic event branding can increase attendance, sponsorships, & member retention.

09/02/2022

When your member-driven organization is finally ready to tackle a long-awaited project, you might assume writing a request for proposal (RFP) is the way to get started.

What if there was a better way to find the best firm that can solve your challenges? With qualifications based selection (QBS), you sidestep a process that often hinges on finding the lowest bidder rather than a firm experienced with solving problems like yours. By focusing on finding the experts who understand your industry, QBS allows for a more collaborative approach to your project from the start.

Selecting a vendor for your next project? Skip the RFP & use qualifications based selection to find the most qualified expert for your project and the most value out of your budget.

06/14/2022

Your brand doesn't always need a wholesale redesign. Sometimes a brand evolution is more appropriate. Associated General Contractors of California knew it needed to modernize to stay relevant to its rapidly changing member base. We evolved their logo and overhauled their brand system, maintaining the integrity of their legacy while connecting with their changing membership base.

04/28/2022

Want to grow your member-driven organization? Use expert advice to make sound branding investments.

Are you making the right brand investments in your member-driven organization? An impact analysis can help + a free brand audit worksheet.

04/14/2022

Do your organization’s members really know you? They may recognize your logo and know your tagline, but your brand identity encompasses much more than that.

Creating a strong set of brand guidelines enables you to consistently communicate your organization’s reason for being — your mission, values, and vision. Brand guidelines make your organization relatable, memorable, and trustworthy. You need a robust set of tools to make that happen.

Does your brand kit go beyond logo & colors? Discover the 10 components of strong brand guidelines to create a toolkit for your member-driven organization.

04/01/2022

If your member-driven organization’s design is outdated or inconsistent, you’re giving potential members reason to doubt you.

There’s no question about it: you need to tell one story of who you are in a cohesive brand experience to win new members. And that may require updating your brand materials.

Considering a rebrand? Use our asset inventory & rebrand timeline to plan a roll out of your member-driven organization branding.