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Double-sided labels offer so many possibilities for luxury products.
06/29/2020

Double-sided labels offer so many possibilities for luxury products.

Resource Label Group's Marsha Frydrychowski details the possibilities with this labeling technique.

US label industry emerges as helpers.    -19
06/25/2020

US label industry emerges as helpers. -19

‘When I was a boy and I would see scary things in the news,’ Rogers told his neighbors, ‘my mother would say to me, "Look for the helpers. You will always find people who are helping.”’ Rogers’ quote resonates today as the printing community emerges as ‘helpers’ as the deadly coronav...

Are you expressing your brand's true individuality? Use a great label to show you are a brand your consumer can believe ...
06/22/2020

Are you expressing your brand's true individuality? Use a great label to show you are a brand your consumer can believe in!

The growing trend of individualization continues to influence purchasing habits. Consumers want to associate with brands who they believe in, who evoke self-expression when using their product. Shaka Tea, a brand from Hilo launched in 2016, is following this trend. Shaka Tea CEO, Harrison Rice, had....

Effective labeling reduces confusion. For the cannabis industry, an effective label is a must.
06/18/2020

Effective labeling reduces confusion. For the cannabis industry, an effective label is a must.

A new study indicates few customers understand numerical THC labels on edible cannabis product packaging

Has non-labeling made us afraid of GMOs?
06/11/2020

Has non-labeling made us afraid of GMOs?

Lack of information breeds confusion and distrust around genetic engineering and food. Mandatory labeling of GMO products could change that.

10 Eye Catching Sparkling Wine Labels
06/04/2020

10 Eye Catching Sparkling Wine Labels

"Wine labels are, for many people, the first visual engagement they have with a wine, the way a bottle communicates itself can determine whether or not it will attract a buyers interest." For those who remember using public libraries and choosing books, especially novels, the cover can ...

Voice activation is coming to labels and packaging as technology marches forward.
06/01/2020

Voice activation is coming to labels and packaging as technology marches forward.

Respond Fast Voice Activated Calls To Action (VACTA) are changing the way consumers interact with labels and packaging. People increasingly are requesting and responding via smart speakers and voice assistants instead of going to a website, texting o

Color is a powerful part of label design and this article discusses how adding white makes a huge impact.
05/25/2020

Color is a powerful part of label design and this article discusses how adding white makes a huge impact.

White completes even the most vivid logos, but it can cause a headache when printing labels, says Dr Guy Boxall, senior manager of industry print propositions at OKI Europe.

This group is using labels to tackle obesity in young consumers and they want to create an “unstoppable movement.”
05/21/2020

This group is using labels to tackle obesity in young consumers and they want to create an “unstoppable movement.”

Group calls for warnings to be displayed on items high in fat, salt and sugar to tackle obesity

Microbreweries are making changes based on the consumer that buys solely because of the label.
05/18/2020

Microbreweries are making changes based on the consumer that buys solely because of the label.

Microbreweries are using packaging to connect with the consumer in a crowded marketplace.

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