06/18/2026
From 3.1% to 6.8% conversion in 23 days π
Same product. Same price. Same PPC budget. Same reviews.
The only thing that changed: 3 listing images.
Here's exactly what we changed and why it worked:
IMAGE 2 : Before: product on a marble counter (no human)
After: woman at her desk, product in hand, morning routine
Result: +0.8% conversion
IMAGE 4 : Before: benefits infographic with 6 bullet points
After: comparison chart vs competitors across 5 criteria
Result: +1.2% conversion
IMAGE 6 : Before: Certificate of Analysis (technical, zero emotion)
After: "How it works" diagram 3 simple steps, clean icons
Result: +0.7% conversion
Total: 3.1% β 6.8% in 23 days π₯
The lesson: PPC gets people to your listing. Images convert them. These are two completely separate problems.
Most sellers fix the wrong one.
We built Letnexus VAS to score your listing images and generate the fixes automatically the same output agencies charge $400β500/listing for, for $49/month.
Free scan π letnexus.com
Has anyone else tested image changes vs PPC for conversion? Drop your experience below π
Score your listing against RUFUS, generate AI product images that preserve exact product identity. Built for Amazon sellers.