Envision Web Designers

02/23/2026

I won Entrepreneur of the Year award for Salida/South. Pretty neat! I must point out that every single nominee across all categories especially this one were amazing people that our regions are so lucky to have. It was a great celebration of such a fun mountain county full of contributors and community caretakers.

Full house at the Community Awards last night! Congrats to all the nominees and the winners:

Cornerstone Award: Nicole Balaun
Business of the Year: Ramps & Alleys
Most Wanted: Carlin Walsh
Entrepreneur North: Megan & Brad Kingman, CKS
Entrepreneur South: Jessica Sorden, Envision Web Design
Volunteer of the Year: Keith Krebs
Philanthropist of the Year: Central Colorado Humanists
Organization of the Year: Salida’s Caring & Sharing

11/22/2025

I am still alive and pumping out beautiful sites for business owners! It’s been so long since I’ve posted that I forgot how to make a post. Still loving this business and wonderful experiences getting to know and help small business and solo business owners transform their websites online. This is a quick screenshot of what I’ve been up to lately. Happy Holidays all!

01/03/2025

As a small business owner and website owner - do you have any specific how-to questions that my next free workshops should address? I may do a couple again for the local Small Business Development Center this season. Thank you!

12/22/2024

The nerd in me has to share this good work/stats. In 2024 my redesigns increased organic traffic ranging from 2 to 4 times their original status. Thats 2-4 times lead increase potential.

2024 overall was a challenge because Google published algorithm updates that I've seen many (non clients) share their pains about as it caused traffic to tank across many industry's sites.

With this in mind, I make no guarantees except that I promise to do the work that is a proven best practice over all these years.

It's so wonderful to see my work out in the wild, doing what I set out for it to do. The first screenshot is a site of a local family-owned business. Redesign launched in September 2024.

I also checked 2 of their competitors - one rapidly decreased in organic traffic this past quarter, and the other has stayed flat. My client's more than doubled into late this quarter.

Second screenshot is a site launched this past summer. Look at that jump, and it's staying strong.

I am so grateful to see this boost persist. I have a couple that quadrupled in early 2024, Ive just been so busy with life that I don't have time to write up the case studies. Life with a 5 year old is commanding!
But this is so cool!

02/19/2024

My Roundup of Neil Patel of NP Digital's recent "Biggest Opportunity of 2024" SEO Webinar. What I like about NP Digital's presentations as that they are all data-driven. They did all the gruntwork and analysis to share these conclusions.

The highlights are here & head to the blog for presentation screenshots.

AI: don't use as a replacement. AI is like your apprentice. Train with specific prompts tailored to your business & audience. Break down AI prompts into sections to provide clear instruction. AI for Ideation: inspo for blog, social, podcast subjects.

Your writing needs your unique voice, experiences, & personality. Cite sources, trends & offer fresh perspectives – things AI just can't do right now. Showcase the hidden gem of intel that you have.

Maximize time to value: Videos, Infographics & Custom imagery. Reviews, forums with human interaction. Interesting stat: a common query occurred 20 times in Google Search, yet it had 1,760 searches in YouTube. Should YOU be on YouTube?

Don't just chase short high-volume keywords like "Salida Designer". Tap into Long Tail Keywords because people type more granularly into Google. 7% of searchers use 1-2 words in their search phrase. 49% use 3-6 words, 44% use 7 or more. Thats long. And the cool thing is - Longtail is easier to rank for.

Backlinks: they aren't the end-all-be-all, but building relationships and authority presence on other reputable sites still counts.

Lastly, User Experience is not just about page speed. 5 total UX factors impact SEO ranking: load time less than 3 seconds, mobile friendly, website copy (bounce rate), navigation & layout (clear pathways), UI design (visual appeal, interactions easy & enjoyable).

SEO is a marathon, not a sprint. You don't need to do this overnight & no overnight results either. Keep learning & maintain that E-E-A-T freshness on your site. Now go get those Long Tails :P

01/20/2024

How cool is this! Carly at the local newspaper Ark Valley Voice published this article in yesterday’s paper that the Small Business Development Center had written a couple weeks ago. It’s so neat to get noticed and spread the word to the community about me and how I can help businesses.
https://arkvalleyvoice.com/jessica-sordens-transformation-from-corporate-burnout-to-web-design-maestro/
🌅

01/05/2024

Take a look at this article! So grateful for the diverse creative professionals and change agents in this town and so happy to be able to help them with their websites.

What makes entrepreneurial stories so captivating? Is it the resilience and vision shown in tough times, or the brilliance in seizing unique market opportunities? Often, these entrepreneurs start or expand their business with just a spark - an idea and the determination to bring it to life. Jessica Sorden's journey of her "Transformation from Corporate Burnout to Web Design Maestro" remind us that with the right skills and mindset, your own success story is achievable in 2024 + beyond. Learn more about Jessica's story and more about Envision Web Designers here https://t.e2ma.net/message/fye88g/zpx8xtt

Salida Chamber of Commerce Colorado Small Business Development Center Network

01/03/2024

⬆️ This was from my new year’s post last year. So much gratitude looking back at 2023 and each person I collaborated with. This quote I feel good about. I did try to go all the way. Thank you to all my clients that trusted me. Thank you fellow solo & small business owners for the coffee & computer chats we’ve had in town. Thank you for reading and Liking my nerdy posts. Thank you for transforming my mindset and bravery (and I have so much more to try!), thank you for offering a space to find my people, my network, my belonging in this adorable bustling town. One leftover goal I will do is take better care of myself. Still need to do that. Cheers to 2024, friends.

01/03/2024

⬆️ This was my new year’s post last year. So much gratitude looking back at 2023 and each person I collaborated with along for my business and personal needs. This quote I feel good about. I did try to go all the way. Thank you to all my clients that trusted me. Thank you fellow solo & small business owners for the coffee & computer meetups we’ve had in town. Thank you for reading and Liking my nerdy posts. Thank you for transforming my mindset and bravery (and I have so much more to try!), thank you for being a space to find my people, my network, my belonging in this adorable bustling town. One leftover goal I will do is take better care of myself. Still need to do that. Cheers to 2024, friends.

01/03/2024

Want to rank higher in Google search and get more organic traffic to your website? Who wouldn't!

Your site should be following Google's E-E-A-T guidelines.

I'll explain the basics of E-E-A-T here. It stands for the content combination of Expertise, Experience, Authoritativeness, and Trustworthiness. These slides show some examples on how your site can support each area to offer a more impactful experience for your customers, and for Google search ranking.

12/15/2023

I love the clients that I work with. I love that we can get to know each other first, making sure we are a great fit for each other. It’s the trust and synergy that happens, and viola an impactful site comes out of it. I am grateful and honored to play a role in helping awesome humans help others.