Poahtree

Poahtree Branding, packaging & creative direction rooted in clarity, intention, and growth.

04/24/2026

Twenty years of drinking killed my dreams. Literally.

Not the waking kind.
The sleeping kind.
The vivid, visceral ones where your whole body shows up.
You wake up knowing it was really you in there.

I used to fly.
All the time.
To magical, foreign places.
The days that followed were filled with excitement and fascination.

Gone. For two decades I didn’t know what I was missing.

Three years without alcohol and they’re coming back.

This morning, hike number 10 with Meredith. We’re talking about two kinds of dreams. The ones so big they scare you when you’re awake. And the ones that finally return when you stop numbing yourself to sleep.

Here’s the biggie. The dreams don’t lie. Either kind.

Attention > Escape

If you’ve ever had a dream so big it scared you, or so real you woke up still feeling it, DM me the word dream. I’d love to talk.

We’re out here dreaming at 7,000 feet in Salida, Colorado. Creative by nature.

1000dayssober creativebynature

People don’t buy your time.They buy your standards.As a solo operator I used to think growth meant more output, more ava...
04/23/2026

People don’t buy your time.
They buy your standards.

As a solo operator I used to think growth meant more output, more availability, more yes.

It doesn’t.

It means raising the bar on what you accept, what you deliver, and what you walk away from.

Not design.
Not websites.
Standards.

That’s what I’m selling.

That’s the game.

04/22/2026

Life is brand building. We’ve been doing it since birth. Every scar, every loss, every rebuild is part of the story you’re telling the world whether you know it or not.

Everything I know about building a brand, I learned from losing everything first.

Seven years ago my brother Greg died. I didn’t handle it well.

What followed was years of coping. Fear, anger, alcohol, ni****ne, injuries, escaping anything I could find. I drank for twenty years. 20 years! I smoked for just as long. Life was happening to me and I couldn’t see the damage.

And then my body started keeping score.

Right ACL. Right meniscus. Left Achilles. Both shoulders.

One by one, year after year, I was forced to stop running from what was tearing me up inside.

So I rebuilt. From the inside out. With my wife Meredith by my side, we unlearned years of poor habits together. That work changed everything. The work is still happening.

This is what Poahtree is built on. A lived experience. A belief that creativity heals. And a framework we now call POAH. Pause. Observe. Act. Heal.

If you’re ready to bring your brand into the real world and show up like you mean it, I’d love to help you tell your story.

I’m heading up the mountain. When you’re ready, we can go together.

Welcome to Poahtree. Creative by nature.

grief rebuild brandbuilding creativebynature poahtree entrepreneurship salida coloradolife

04/22/2026

Over a decade ago I bought a painting from a local artist in Salida. It’s been on my wall ever since.

Last fall I sent him a message to say hello. In the background of my selfie was that same painting.

He saw it immediately.

That one moment turned into a conversation, which turned into a project, which turned into this. The Gunpowder Trail. A Wild West story set right here in Salida. A walking picture book where you read and listen while you look at the paintings.

Carl Bork built something special. I had to opportunity to help bring it online.

This is why I do what I do. Creative partnerships rooted in real connection. Not cold outreach. Just a genuine hello and a painting on a wall.

Check out The Gunpowder Trail!

Welcome to Poahtree.
Creative by nature.

Today the internet was up!But more importantly, my InnerNet was firing.I got to speak directly with my coach again today...
04/15/2026

Today the internet was up!

But more importantly, my InnerNet was firing.

I got to speak directly with my coach again today. Shared a win. Asked a smart question about growth. And walked away with a framework I didn’t expect.

The Viral H.E.I.T. Formula.

Hook. Explain. Illustrate. Teach.

Every piece of content you create follows this structure. The Hook alone has three layers — Context, Contrarium, Intrigue. You’re not just grabbing attention. You’re earning it.

And then this hit me at the bottom of my notes:

“Unhealed pain becomes company policy.”

That one’s gonna sit with me for a while.

Grateful for this room. Grateful for the coach who still laughs when a client delivers a check in person at a coffee shop. Small mountain town. Salida-style. We all earn your turns here.

If you’re not investing in your mindset, what are you investing in?

Poahtree. Creative by nature.

Internet went out yesterday.So I drove to a local hotspot and still showed up to coaching.Funny thing… I asked two days ...
04/09/2026

Internet went out yesterday.

So I drove to a local hotspot and still showed up to coaching.

Funny thing… I asked two days ago:
What would you do if the internet was out?

Got my answer.
Grateful reminder, what I have to offer isn’t dependent on WiFi.
It starts inside.

Your InnerNet.

No emotion → no motion.
So I chose gratitude. And moved anyway.

Here’s what I’m focusing on:

-What are 3 things I do daily that make me successful?
-How am I talking to myself when things get hard?
-Who am I choosing to BE?

Vision isn’t just what you want.
It’s who you are becoming.

When things go down…
you don’t wait.

You show up.
You get it done.

What would you do?

04/08/2026

Left Brad’s Alignment & Off-Road in Salida with a fresh Jeep and a reminder of why I do this work.

Brad came to me for a rebrand last year.
New logo. New look. New energy. New name. Next level integrity.

Now every time I pull into that shop, I see the work on the wall.
That’s what a brand does, it shows up even when you’re not there.

If you’re in Chaffee County and need your rig dialed in, Brad’s is the spot.
And if your brand needs the same treatment your truck does…
let’s talk.

Poahtree. Creative by nature.

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Salida, CO
81201, 81227 (PO BOX), 81237

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