Poahtree

Poahtree Brand culture, strategy and creative direction for businesses in transition. Follow on Instagram for the full story.

07/30/2026

I picked up a flow rope this year.

Still learning. Still figuring out the rhythm. Still getting tangled.

Building a brand feels exactly like this.

You don’t master it before you start.

You start.
You get tangled.
You hire me.
We untangle.
We find the rhythm that fits you.

Mastery finds you in the doing.

Keep going.

07/30/2026

This mug was cast from the Arkansas River.

Jeff Irwin takes an impression of a riverbed and turns it into ceramic art. He calls them impermascapes.

And now I drink my morning coffee out of the river that runs through my backyard.

That’s what a real brand does. It doesn’t just describe what you make. It makes you feel where it came from.

Jeff didn’t make a mug. He made a connection to a place. Well done.

That’s the work. That’s always the work.

This is how I think about every brand I work on (and even the ones I don’t). Where did it come from, and does anyone feel that?

Jeff Erwin

Creative by nature.

Courage is a compass.The thing you’re afraid to do is usually the thing you already know you need to do.Make the call.Se...
07/30/2026

Courage is a compass.

The thing you’re afraid to do is usually the thing you already know you need to do.

Make the call.
Send the message.
Post the video.
Have the difficult conversation.

Stop bringing hypothetical questions to the table when you haven’t gathered any real-world data yet.

Show up. Do the work. Let courage point you toward the next action.

07/28/2026

Page 97.

People will always be drawn to brands that evoke an emotional reaction.

We share them because they attract like-minded people to us.

That’s not marketing theory. That’s human nature.

A little brand therapy on a lake in the San Juans.

FINIEN – Brand Clarity

Creative by nature.

Yesterday’s Elite call was a reminder.Confidence isn’t something you find.It’s built.Rep by rep. Private commitment by p...
07/23/2026

Yesterday’s Elite call was a reminder.

Confidence isn’t something you find.

It’s built.

Rep by rep. Private commitment by private commitment. Every time you do what you said you would, especially when no one is watching.

Most of us already know enough to move forward. The gap isn’t information. It’s ex*****on.

Less searching. More executing.

Creative by nature.

Started on a trail. Ended on a deck in the pines watching the World Cup finals.Hike 26 of 52. Four miles. 748 feet of el...
07/20/2026

Started on a trail. Ended on a deck in the pines watching the World Cup finals.

Hike 26 of 52. Four miles. 748 feet of elevation above 7,000 feet. Earn your views. Real people. Real conversations. The kind that only happens when you actually show up.

Elk burgers from a hunter-groom we never met. Treats from Guatemala and local sweets from Salida, CO on the same table. Spain won. So did everyone on that deck.

This is what consistent showing up actually looks like.

Grateful for this one.

07/20/2026

Nobody talks about the halfway point. They should.

Hike 26 of 52. Four miles. 748 feet of elevation. Real conversations on a real trail with real people I’ve been building alongside for months.

Off the screen and into nature.

Out of breath. Fully present. Zero regrets.

This is what consistency looks like at the halfway mark. Keep going.

Hike 26. This is Elite.

People don’t buy because they understand what you do.They buy because they trust you.No emotion, no motion.Most people t...
07/15/2026

People don’t buy because they understand what you do.

They buy because they trust you.

No emotion, no motion.

Most people try to earn that trust by selling more. Ironically, the faster path is usually to teach more.

Share what you’ve learned. Show your routines. Talk about the frustrations your clients face. Explain the beliefs that changed your thinking.

That’s how people begin to know you.

Trust isn’t built in a single post. It’s built through consistency.

Keep showing up. Keep teaching. Keep giving.

Because when someone is finally ready to solve the problem you solve, they won’t be looking for a stranger.

They’ll be looking for someone they already trust.

Dan Martell creativebynature

07/15/2026

Locked out of my own house after a full day.

Gym. PT. Brand build. Acupuncture. And then I’m standing at my front door with no way in.

So I pulled weeds instead.

We don’t control what happens. We always control what we do next.

Creative by nature.

06/16/2026

Three things nobody tells you about recovering from surgery.

One - your mind heals on a completely different timeline than your body.

Two - the people who show up on day thirty matter more than the ones who show up on day one.

Three - stillness isn’t weakness. It’s where the real rebuilding happens.

Six surgeries over seven years. I know this territory.

The hardest part isn’t the pain. It’s trusting the process when you can’t see the progress yet.

Allow your mind and body time to catch up to each other.

It’s a game changer. You got this.

Creative by nature.

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81201, 81227 (PO BOX), 81237

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