06/05/2026
Directed by Martin Scorsese and starring Timothée Chalamet, does this cologne ad smell of success or does it actually stink?
He broods in black and white, haunted by his own billboard. He flees the paparazzi, finds himself on a Queens subway platform, and steps into a mysterious blue world where he can finally be... authentic. It's a 90-second short film inspired by Fellini. For cologne. I mean, it KIND OF works. There's an actual narrative arc: fame vs. identity, the performer vs. the person, the scripted life vs. the real one. That's a story. A pretentious one, sure. But a story.
What do you think? Does this ad make you want to buy Chanel?
Marketing Intervention: Episode 10 - Timothée Chalamet OR Timothée Chanel-amet?
Hosted by Michael Freeland, Mr. Freeland Design, and Alicia DeHaan, Fili Creative