08/28/2026
New Visual Identity: Recently, I created a new logo and visual identity system for another one of my BNI partners, NorthStar Financial Coaching Kara Revell. Kara offers financial coaching to nonprofits, acting as a Fractional CFO (a term I didn't know until I met her!). NorthStar is Your Financial Compass, and the logo reflects several things at once — the bold Star shape inset with a north-facing compass arrow PLUS the letter "N" that could also be seen as a financial growth chart.
When you come to Mr. Freeland Design for a new logo, expect the unexpected. I am always intrigued by the 'secondary eureka' moment when we view logos. (i.e., the arrow in the FedEx logo or 31 in the Baskin-Robbins logo).
If you know a small business or nonprofit that could benefit from Kara's services, she focuses on financial clarity and ethical leadership.