06/17/2026
Your product data backlog isn't shrinking. It's moving.
Most mid-market manufacturers have a catalog cleanup that's been "in progress" for years and never gets past 60% done. The reason is simple: incremental cleanup loses a race against incremental growth. While you normalize one category, new SKUs, acquisitions, and distributor requirements refill the next.
The sequence that works is the one most teams skip. Clear the backlog first, govern it second. Put your existing catalog through a concentrated enrichment effort, reach a clean baseline in weeks, then stand up governance to hold it.
This isn't a rip-and-replace. DDS reads from the ERP and PIM you already have and delivers clean, distributor-ready data back into them. We replace the manual cleanup, not your core systems.
The result: 60-80% less manual data work and new SKUs launching up to 4x faster.
Read how accelerated cleanup works: The Cleanup Will Not Happen On Its Own (https://na2.hubs.ly/H068jBL0)