09/22/2022
Brands have a lot of opportunities outside of the purchase phase to influence future sales and keep the conversation going with existing clients. These opportunities can be the difference between one-and-done purchases and lifetime relationships.
Put yourself in your customer’s shoes. What value can you infuse that keeps your brand top of mind between purchases?
> Referrals
> Games
> Quizzes
> Testimonials
> Complimentary products/services
> Aftermarket and annual inspections/check-ups
> Social media shout outs
> Short-form video thank yous
> Handwritten birthday cards, etc.
Each of these outside-the-purchase phase interactions can be strung together to create a unique and satisfying loyalty program that your customers don’t even know they are a part of because it’s presented as a value add.
It can also help your company limit exposure on a purchase-only program, which, in a long sales cycle, simply doesn’t make sense.