RSM Design

RSM Design RSM Design is an environmental graphic design studio creating brands, identity, and graphics for the built environment.

RSM Design is a unique team of creative storytellers, historians, artists, and strategic thinkers. We are committed to capturing the spirit of place and community, and communicating this in a compelling way to the guest. Our team is an eclectic mix of passionate designers who share a common set of beliefs. We believe design should never be confined to convention, that design can transform the ordinary into the extraordinary, and that great design is meaningful and captivating.

RSM Design is thrilled to introduce our newest team members across our studios!Please join us in welcoming: Jon Luehmann...
02/05/2025

RSM Design is thrilled to introduce our newest team members across our studios!

Please join us in welcoming: Jon Luehmann, Astrid Hoglund, Peyton Webster, Mikayla Zancanelli, and Cam Biros.

Their diverse skills and backgrounds in environmental graphic design, brand development, and digital media bring fresh perspectives to our collaborative team. We're excited to see the innovative solutions we will be creating together as we continue crafting meaningful connections between people and places.

Read more about our newest team members:
https://lnkd.in/gZnxjfSJ

RSM Design is honored to see Bel Air Village recognized in the Communication Arts Typography Annual 15. This collaborati...
01/31/2025

RSM Design is honored to see Bel Air Village recognized in the Communication Arts Typography Annual 15. This collaborative project with American Communities, CREO Industrial Arts, and CYRIL Kongo reimagined what community signage could be, with monumental letters rising 15 feet and illuminated totems stretching 35 feet into the Texas sky. Receiving the prestigious Typography Award affirms the power of innovative design to transform a simple entrance into a landmark that defines place.

https://bit.ly/4c6DQnH

Client: American Communities
Collaborators: CREO Industrial Arts

When we partnered with organizations like the Balboa Park Conservancy, we’re not just designing signage systems; we’re h...
01/31/2025

When we partnered with organizations like the Balboa Park Conservancy, we’re not just designing signage systems; we’re helping to weave the cultural fabric that makes public spaces truly meaningful.

Our client for this collaboration, Tomás Herrera-Mishler, painted a picture of what drives us at RSM Design: creating design solutions that go beyond mere functionality to become integral parts of a community’s identity.

“Our design process involved a high level of participatory planning with key stakeholders. We partnered with RSM Design in transforming Balboa Park’s signage and wayfinding from pretty poor toward best-in-class. The firm provided us a steady guide and inspiration as we inventoried and mapped all the signage in and leading to the park. Their plan provided us with a contextually sensitive design that is extremely attractive to our donors and to the city’s parks and recreation department. It set the standard now for the entire park and is influencing system-wide donor recognition, advancing design from pedestrian to best-in-class.”

By engaging deeply with stakeholders and understanding the pulse of each location, we craft wayfinding systems that feel as if they’ve always belonged there, growing naturally from the soil of the places they serve.

RSM Design is proud to be collaborating on The Cooper Hotel, which has earned a spot on Condé Nast Traveler’s prestigiou...
01/31/2025

RSM Design is proud to be collaborating on The Cooper Hotel, which has earned a spot on Condé Nast Traveler’s prestigious list of “The Most Exciting Hotel Openings of 2025.” This project embraces a modern yet timeless approach to expressing the authentic essence of Charleston, South Carolina, uniting architectural innovation with thoughtful graphic design.

Weaving storytelling into the design crafted an experience that honors the city’s rich history while looking toward its future. The Cooper Hotel exemplifies how intentional design can elevate the guest experience and celebrate a sense of place.

https://lnkd.in/gTfSZBMj

Client: BHC
Architect: Lowe Architects

At Fort Worth's T&P Station, every photograph tells a story of hope, courage, and new beginnings—like that of Elsa and I...
01/31/2025

At Fort Worth's T&P Station, every photograph tells a story of hope, courage, and new beginnings—like that of Elsa and Inge Kokotek, sisters who escaped N**i Germany and found freedom on the platform of this very station.

Working with local historians and families, RSM Design curated eleven powerful historical narratives, transforming the station's passageways into living testimony of the human spirit. For the Kokotek sisters' children, who hadn't known this photograph existed, seeing their mothers' smiling faces immortalized in our installation brought their family's story full circle.

Through thoughtful environmental design and wayfinding, we've created a space where yesterday's arrivals inspire today's travelers, reminding us that train stations aren't just points of transit—they're witnesses to life-changing moments in countless American stories.

https://bit.ly/4ho4207
https://bit.ly/3W8ltK0

Paige Terrell and Harry Mark, FAIA are attending ICSC @ Red River in Dallas January 29-31! Connect with them via email o...
01/25/2025

Paige Terrell and Harry Mark, FAIA are attending ICSC @ Red River in Dallas January 29-31! Connect with them via email or LinkedIn to explore what's next in transforming spaces into meaningful places.

At the heart of every successful design lies a profound understanding of place—a philosophy that has guided RSM Design's...
01/22/2025

At the heart of every successful design lies a profound understanding of place—a philosophy that has guided RSM Design's approach for over 25 years. In projects spanning from international getaways to modern developments in our own back yard, we've discovered that the most meaningful solutions emerge when we listen to what a place is trying to tell us. We're deeply grateful when collaborators like OJB Landscape Architecture recognize this commitment to creating spaces that don't just serve their purpose, but speak to the soul of a community.

James Burnett’s words remind us why we pour such care into every project: because when design honors the spirit of place, it creates lasting connections between people and their environment.

Placemaking is a universal conversation, yet deeply personal to every culture and community it touches. At RSM Design, w...
01/22/2025

Placemaking is a universal conversation, yet deeply personal to every culture and community it touches. At RSM Design, we are proud to collaborate on projects across the globe—from the vibrant streets of New Delhi's AeroCity to the serene coastline of Punta Mita, Mexico. Each project is an opportunity to design spaces that connect people, celebrate local cultures, and create memorable experiences.

In our latest blog, we share insights from our international portfolio, showcasing how thoughtful design can inspire and unite communities worldwide. Discover how placemaking transforms the built environment into spaces that truly resonate.

https://bit.ly/3PqSj51

We are proud to announce that RSM Design has been recognized with five C2A Creative Communications Awards! Our team's de...
01/22/2025

We are proud to announce that RSM Design has been recognized with five C2A Creative Communications Awards! Our team's dedication to innovation and excellence in design has been celebrated across the following projects:

Bloc House – Best of the Best Award, Brand Identity / Branding

Rodeo 39 – Environmental Graphics / Functional Typography Award

The Register at Post District – Brand Identity / Branding Award

Wai Kai – Environmental Graphics / Functional Typography Award

Gene Leahy Mall at the Riverfront – Environmental Graphics / Functional Typography Award

We are grateful to the C2A jury for their recognition of our work! Explore the full exhibition of award-winning designs.

See more of our awards: https://bit.ly/4jeaDft

Great design doesn’t just guide—it invites.At RSM Design, we believe in the power of wayfinding to create memorable mome...
01/15/2025

Great design doesn’t just guide—it invites.

At RSM Design, we believe in the power of wayfinding to create memorable moments for guests. By integrating signage with your brand’s identity, we craft systems that enhance and reinforce the brand’s atmosphere, making each journey feel intentional.

From the moment guests enter every key touchpoint, the design seamlessly integrates with the space, reflects the brand’s ethos, and creates a cohesive flow throughout. Every detail, from materials to messaging, is carefully curated to enhance the guest experience, ensuring they feel welcomed, informed, and immersed in the atmosphere.

Whether it’s a luxury resort or a vibrant urban retreat, wayfinding solutions are tailored to complement the unique ambiance and identity of each property.

bit.ly/49JNq0b

At the heart of every RSM Design project lies a commitment to uncovering the unique story, history, and culture of a pla...
01/15/2025

At the heart of every RSM Design project lies a commitment to uncovering the unique story, history, and culture of a place. By weaving together these distinct elements, each design honors a community’s identity while embracing innovative expression. This approach allows us to celebrate the essence of diverse places around the world.

From the dynamic Riga Riverfront of Latvia and the historic architecture and coastal charm of Albania, each endeavor captures a unique narrative. By celebrating local traditions and integrating design principles, these projects reflect a deep respect for cultural identity. Through this immersive approach, RSM Design continues to expand upon the boundaries of architectural creativity on a global scale.

Read more in our article: https://lnkd.in/gAtyv8vD

RSM Design is proud to be part of HALL Park, a transformative project that seamlessly blends work, living, and community...
01/15/2025

RSM Design is proud to be part of HALL Park, a transformative project that seamlessly blends work, living, and community within the suburban landscape of Frisco. As a place of retreat, HALL Park celebrates artistic expression and civic engagement through a unique combination of lush surroundings, urban culture, and artistic beauty.

RSM Design was invited to craft the vision narrative, brand, logo, and marketing materials for this innovative space. The logo design reflects the park’s timeless guiding principles, with subtle elements drawn from both nature and art—symbolizing the balance at the heart of HALL Park.

From large-scale public art to the Texas Sculpture Garden, this space is destined to be a civic legacy for the future of Frisco. Our team is excited to help bring this vision to life through our branding and design work, supporting HALL Park’s mission to foster creativity and community.
RSM Design is collaborating with Hall Group on this exciting project.

bit.ly/49JHhB7

Collaborators:
Landscape Architect: OJB Landscape Architecture
Architects: HKS, Inc., waldrop+nichols studio, llc
Interior Designer: Waldrop Nichols
Sculpture Artist: Janet Echelman

Address

160 Avenida Cabrillo
San Clemente, CA
92672

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when RSM Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to RSM Design:

Shortcuts

Share

Category