Create & Wander, San Diego, CA (2026)

06/14/2023

Check out this brand transformation! 🔥 ⬇️ What do you think?!

⚡️ Client's Goals
Client spotlight with , a fabulous coach (and human!💜) dedicated to empowering ambitious women in their careers. Her goal was to create a brand that would ignite the spark within her audience, encouraging them to live with radical authenticity and experience outrageous joy in their entrepreneurial journeys.

⚡️ Crafting a Unique Approach
To achieve this vision, we embarked on a journey to design a brand that would speak directly to the hearts of her audience. We understood the struggles faced by female business owners: imposter syndrome, burnout, and the challenges of prioritizing and scaling without losing sanity! Our strategy was clear – to ignite women with inspiration, positivity, and authenticity, showing them what's possible and empowering them to be totally themselves.

⚡️ The Spark of Transformation
We infused the brand with vibrant energy and playfulness. Bold neon details and smoke were incorporated to symbolize the spark of transformation and the fire within each woman. Handwritten and bold, yet elegant fonts added a personal touch, reflecting the genuine and empowering nature of the brand. The color palette of purples, pinks, and blues exudes a sense of femininity and strength, capturing the essence of the vibrant and empowered woman.

⚡️ Building Connection, Inspiring Impact
For Laura, it's not just about individual success – it's about the power of connection and sisterhood. She brings amazing women together for education, connection, and collaboration. By fostering a supportive community, she inspires women to dream big, nurturing their energy and igniting their passion to make a difference in their lives and the lives of others.

⚡️ Ignite Your Brand's Potential
Are you ready to set your brand on fire and make a lasting impact in your industry like Laura? At Create & Wander, I specialize in creating captivating brand transformations that truly reflect your unique vision. I'm here to help you ignite the essence of your brand, ensuring you stand out from the competition and connect to your dream audience. Send me a DM, and let's chat!🤩

06/14/2023

Do you ever look at your brand, wondering whether it’s the reason you’re struggling to stand out + attract clients?🧐

As much as I wish brands were a set it and forget it kind of thing, the truth is that your business is living and breathing. It needs a brand that will grow with it and help it reach the next level.

Is your brand feeling a little *off* lately?

It might be time for a rebrand if you spot any of these three signs:

🎨Brand Inconsistency: Your brand should be consistent and cohesive across all touchpoints, from social media to your website. But if you're currently using mismatched fonts from Canva, a blend of colors that change every other day or don't quite go together, or you’re using design elements from Canva that lack your unique vibe, it's time for a change! Consistency not only looks professional, but it also helps create a memorable and cohesive brand experience – and in a busy online space, being memorable is key!

🌟 You’re Blending in: Your brand should be as unique as you are! While it's great to admire your mentor or biz besties, you need a brand that truly reflects *you* - not what’s working for them! Standing out in a crowded market is one of the best investments you can make in your coaching, service-based, or creative business. By being authentically you and showcasing your personality and style, you'll cut through the noise and position yourself as the go-to expert in your industry. It's time to own your story and attract like-minded visionaries by making your online business known!🙌🏻

🔀 You’ve Changed: If you've recently made a pivot, it's essential that your branding reflects your new direction. When your branding doesn't align with your current business focus, it can create confusion and send mixed messages to potential clients. A rebrand empowers you to confidently step into your next chapter, show up in your biz with clarity and conviction, and sell your offers with passion!

Which sign from above feels like it may be where you’re at right now? Let me know in the comments!👇🏻

Want to explore further if you’re ready for a rebrand? Head to the link in my bio and take the quiz and find out in 2 minutes.💻

06/14/2023

Experiences > Things ✨

As a design studio - Create and Wander is built on experiences, not things.

Have you ever considered the impact that the experience your brand provides can have on the success of your business?

By creating a positive and memorable experience for your target audience, they are more likely to become raving fans of your brand.

This loyalty can lead to increased sales, positive word-of-mouth referrals, and a stronger reputation in your industry. Additionally, providing an exceptional experience can differentiate your brand from others in your industry and can give you a unique selling point.

My goal is to design brands and websites that not only leave my clients feeling jazzed, but also leave an unforgettable mark on the customers and clients they serve.

That’s why in our world, you’ll always get:

✨UPBEAT SUPPORT
Part visual expert. Part hype woman. That’s been my motto since Day 1. When you work with me, you’re getting a friend who will do whatever she can to make your mission and vision happen.

💬STRONG COMMUNICATION
Part of your experience with me is making sure you feel like you’re always in the loop. By being ultra-responsive, and keeping you updated, you’ll be a part of the process at every step.

🎨UNBRIDLED CREATIVITY
I’m not one for the status quo. Every brand is handcrafted to show off your uniqueness and add a splash of excitement to how you show up online. Just tap the link in my bio and peek at my portfolio for a little taste of what’s to come.

Ready to team up and experience this level of support, communication, and creativity?

Don't miss out! Tap the link in my bio and let's bring your vision to life.

06/14/2023

Did you know that I almost became a dentist?🦷😅 Turns out, life had another path for me…✨

Creativity has always been my passion and a driving force in my life since I was a kid. Little did I know that my fascination with visuals and colors would blossom into my dream career path (I once contemplated being a dentist, until I caught a glimpse of the extensive science classes and realized — yeahhh, maybe not!😆). Life took a delightful turn when I went to college for volleyball and, lo and behold, my mom suggested graphic design! (Thanks, Mom!)💙.

After graduating, I embarked on an epic adventure. To fund this escapade, I sold my remaining sheep and hopped on a plane bound for Europe!✈️ This expedition ignited a fire within me, urging me to think bigger, dream harder, and shatter the boundaries of my comfort zone.🔥

Upon my return, I began freelancing as a designer at an incredible design agency. Although I loved the job, a gentle whisper in my soul suggested that I was destined to venture out on my own rather than work for someone else.

So I chased the west coast dream and made the move to sunny California.☀️ I started freelancing remotely for various design agencies, ditching the long work days and making a name for myself within the vibrant San Diego design community and expanded beyond agency work by taking on my own clients. I worked from the comfort of my own home until a realization struck me one day—I didn't have to stay home…

That epiphany marked the beginning of my dream life, traveling the world while empowering others through design and adventure.🌍

Fast forward to today, with over 65+ countries and 7 continents under my belt, and a plethora of clients and visionaries served, the Create and Wander vision continues to thrive and grow.✨

I'm beyond excited to stand by your side as you take that leap and live out your own dreamy life. I can't wait to equip you with unique designs that make you shine in the online realm.💻

Have questions about my services? Drop them below or reach out to inquire about working on a project together!

06/14/2023

What do you think of the final branding look for Timpi Academy?!

I’m excited to share one of my recent branding projects with of Timpi Virtual Assistants. Check out the overview of this project below ⬇️ …

💻 Project Vision: Embracing a Modern VA Lifestyle
I got to team up with the amazing Stephanie to bring her refreshing vision for Timpi Academy to life!✨ As the creator of Timpi (VA Management Company) and a remote worker herself, Stephanie is on a mission to educate and empower a new generation of virtual assistants, enabling them to build a lucrative lifestyle while embracing the freedom of working from anywhere in the world! For the launch of her new online course for VA’s, we set out to build a brand that broke free from the stereotypical imagery of traditional VAs and created a fresh, modern look and feel.

💡 Igniting the Creative Process: Establishing the Timpi Vibe
When Stephanie approached me with her mission to revolutionize the VA industry, we knew we had a chance to do something unique in the VA space. Our goal was to establish Timpi Academy as a fresh and stylish brand that would resonate with a new generation of aspiring virtual assistants. We wanted to move away from the cliché stock photos of telephones and post-it notes and instead create an identity that embodied simplicity, youthfulness, and a dynamic new lifestyle approach! 🌿✈️

🎨 Embracing a Colorful, Welcoming Palette: No Hot Pink Here!
Color played a pivotal role in creating Timpi Academy’s visual identity. These colors create an environment where students feel motivated, inspired, and ready to embark on their VA journey.

✨ Modern Simplicity: Striking the Perfect Balance
I wanted to balance modern minimalism and approachability in designing the brand elements. Clean, hand-drawn lines, contemporary typography, and uncluttered but fun layouts were the foundation for the visual identity.

Feeling the call to redefine your brand? Let’s create a unique identity that sets you apart.

Reach out and let’s embark on a design journey together!

06/14/2023

✨Reunited, and it feels so good!✨

Hey friends! It's been a whirlwind of adventures, self-discovery, and unforgettable moments since we last connected.

During my time away, I had some incredible journeys that ignited my spirit and fueled my passion for empowering entrepreneurs with bold brands and creative websites.

Here’s a sneak peek into my wild ride:

🐧 I embarked on an expedition to Antarctica, where the pristine beauty of the icy landscape reminded me of the endless possibilities that lie outside our comfort zones. (And checked off my dream of visiting every continent!)

🌍 I returned to South Africa, and it captured my heart yet again with its vibrant culture, breathtaking landscapes, and warm-hearted people. I have fallen head over heels in love with that place, and it has left an indelible mark on my soul.

💻 Amidst my adventures, I launched the 2.0 version of my brand and web design business – a refreshed brand and an entirely new website! It's been crafted with love to empower and uplift fierce female entrepreneurs like you who are looking to take their businesses to new heights. More on this coming soon.😉

🔥 Unplugging from the digital world, I ventured into the extraordinary realm of Afrika Burn (Africa’s Burning Man), where creativity knows no bounds and self-expression dances under the desert sun.

🌿 Now I’m set up in the middle of the Atlantic on the stunning islands of Portugal. 🌴🌊

From here, I'm ready and inspired to elevate your digital presence with uniquely-crafted brand + web designs!

I'm back and excited to reconnect! After a social media sabbatical for years, I plan to be a regular face in your feeds.

Join me as we unlock the full potential of your brand, embrace the digital world with confidence, and create magic that resonates with you and your audience.

This is just the beginning of an epic chapter we'll write together!🚀✨

Is there anything you’d love to see from me in the upcoming weeks/months?

Let me know what you’re most excited to see me share, whether that be previews of branding or web design projects I’ve been working on or behind-the-scenes looks into my latest adventures around the world!

03/21/2022

Are your - lack of - sales and results blocking your dream life and business?!❌🤦🏼‍♀️

✨Enter: The Website Conversion Compass: Your go-to guide for learning how to convert curious website visitors into captivated leads.✨

Let’s be real, girl…becoming a master of conversions (when you’re already a genius at your craft!)🙌🏻 can be confusing and overwhelming AF.🙈

On the one hand, you *know* you need a high-converting website.💻

But, like, what does that even mean? And exactly HOW do you create a website that effortlessly collects conversions for you? Is there some cheatsheet you’re missing?🤔

Well…kinda.

You see, there’s a science, strategy and method to creating a high-converting website. But it doesn’t automatically arrive and activate with your Online Entrepreneur Membership (I don’t think that’s a real thing, btw…but it should be.)😂

It’s learned.

Which is exactly where my Conversion Compass comes in!🙏🏻

In this fun and entertaining travel-sized guide, I’ll teach you the basics of a building a high-converting website (including the four purposeful points and directions you NEED to guide your website towards).👌🏻

By the end of our adventure together, you’ll know how to confidently navigate the confusing – and often conflicting - complexities of converting customers online - without completely losing your mind.

Want in? Head to the link my bio to grab your free ticket and claim your Website Conversion Compass!❤️

03/03/2022

How you know you're working with dream clients❤️✨👇🏻

This week was my birthday - I spent it doing one of my favorite things in the world, rock climbing, and had THE best time!🧗🏼‍♀️

Since the following day, I've been struggling with being sick alllll week. I don't get sick often, so to get knocked down for days was tough for me. I initially tried to fight through it and work because the old me that freelanced for agencies and big companies was used to meeting deadlines no matter what! But my business is different now, and so are the people I work with...❤️

My friends kept telling me to rest, my clients would understand... So while it took me a couple days to tune out that little voice in the back of my head that held onto old habits, when I finally did, the love and support from my clients this week has made my heart happy🥰✨

One of the biggest joys of running a soul aligned business where you work with people you truly build relationships with, is that we're all here supporting each other through whatever comes in life. So shout out to all my babes for being rock stars and being flexible with me this week! Can't wait to get back to creating for you when I'm feeling 100%✨🙏🏻

Drop a ❤️ if you love your clients too☺️

Create & Wander

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