02/20/2026
Proving AI Can Produce Results: Helpshift's Evolution into Player Engagement.
We know that player disengagement erodes the outcomes you value the most:
✴️ Player retention and satisfaction
✴️ LTV
✴️ VIPs and monetization
✴️ Community health and safety
In this session, we'll go deep into how you can unlock new opportunities to improve the outcomes you care about, by shifting the perspective on player support into player engagement.
Join Rakesh Mistry (Product and GTM Director, Keywords Studios) and Erik Ashby (Head of R&D, Helpshift) for a masterclass exploring the causal factors that drive player disengagement and an exclusive showcase of Care AI, the industry's first truly player-centric AI agent - including results of recent beta trials that will surprise you.
Tuesday, March 10 | 2:00pm - 2:30pm
Location: Room 2000, West Hall
And Book a Meeting with us to Experience the S.H.I.F.T. at GDC 2026
https://hubs.li/Q043XS160