ChannelMeter

05/29/2026

The next generation of media moguls won’t come from Hollywood — they’ll come from creators like who own the audience, distribution, and the business

On YouTube, creators always owned the content. Now they're building the Hollywood-style business infrastructure around it. This is what the new media moguls instead.

05/05/2026

Instagram rolls out optional “AI creator” labels so users can clearly see when content is generated or edited with AI

The feature is rolling out for accounts that post artificial intelligence-generated content, and the labels will appear on profiles and content.

04/16/2026

Early YouTube Creators wish they’d known that viral fame fades, but building a real business lasts

MatPat, Miranda Sings, Grace Helbig and WheezyWaiter hit it big on YouTube long before it became a behemoth. They have thoughts about what it takes to succeed there.

04/16/2026

Creator content is now essential for retail media networks as brands increasingly rely on Creators to drive engagement, trust, and full-funnel performance

Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.

04/11/2026

YouTube’s new data and breakout hits show indie animators aren’t just competing with studios—they’re redefining global entertainment with creator-led, fan-powered IP:

Independent creators on YouTube are redefining the animation landscape as global audiences shift their focus toward original online series. This report explores how a new generation of animators reaches millions of people through digital platforms and cross-language content.

04/08/2026

YouTube golf is leveling up as our friends launches a new network uniting stars like Bryson DeChambeau and Grant Horvat to package Creator content into a TV-style ad powerhouse

03/19/2026

Facebook launched Creator Fast Track — a guaranteed payout program to lure more Creators to the platform https://about.fb.com/news/2026/03/creator-fast-track-grow-your-audience-earn-money-on-facebook/

02/21/2026

Universal and Virgin Music complete $775M acquisition of Downtown Music, bringing CD Baby, FUGA & more under one roof

The deal comes over a year after the companies first announced the acquisition in December of 2024.

02/20/2026

YouTube quietly hit $60B+ in 2025 revenue, with Creators earning roughly $22B from ad share — bigger than Netflix and proving the platform’s Creator Economy engine is real

YouTube just quietly did something massive. For the first time ever, Alphabet broke out YouTube’s full financials. Over $60B in revenue for 2025. $40.4B from ads. Nearly $20B from subscriptions. That makes YouTube bigger than Netflix. Only Disney is ahead in the entire entertainment industry. Read...

01/29/2026

Brian Robbins launches Big Shot Pictures to bring family animation to YouTube

Big Shot has acquired the right to 'Eloise at The Plaza' with plans to develop shows on YouTube before bringing them elsewhere, including theaters through a deal with Sony Pictures Entertainment.