08/28/2026
Most STEM enrollment campaigns lead with the program. The I Am STEM campaign for Monterey Peninsula College went beyond the typical approach, showing students that STEM is much more than a collection of disciplines; it's an identity.
Students don't take STEM, they are STEM.
The campaign was built around that declaration, breaking STEM into four sub-campaigns, one for each discipline, each with its own supporting graphics, student voice and bilingual expression.
We brought the concept to life through a refresh of the campaign identity, a custom photo shoot that put real MPC STEM students front and center, social media posts and a series of posters distributed to local feeder schools and displayed across MPC's Monterey and Marina campuses.
When students see themselves in a campaign, they can see themselves in the program. And when they can see themselves in the program, they take the next step to enroll.