Openprise

08/12/2026

You Odyssey my CRM.

"Acme Corp" vs "ACME Corporation,"

same account or two, decided manually, every time it shows up.
What's the worst duplicate you've had to sort out?

08/10/2026

Armanino used to have 1,000+ different versions of the same industry code sitting in their database, plus three separate systems (Dynamics, Eloqua, and billing) that never talked to each other. That meant constant manual work just to keep things straight.

Openprise stepped in, standardized the data, and connected all three systems into one pipeline, then layered in multi-vendor enrichment to close coverage gaps no single vendor could fill on its own.

The result: 1,000+ NAICS variations collapsed into 72 standardized values (maintained automatically, not just cleaned once), three systems syncing on their own, and three multi-touch attribution models built in weeks on top of the new foundation.
Anyone else dealing with data spread across systems that don't talk to each other? Curious how you're handling it.

Read the full story: https://www.openprisetech.com/customer-stories/armanino-built-a-unified-gtm-data-foundation-across-three-systems-with-openprise?utm_medium=organic-social&utm_source=facebook

08/07/2026

🏓 IDC Tournament 2026: officially in the books!

Our India office turned the office ping pong table into a full-blown championship, complete with trophies, MVPs, and some seriously competitive rallies. We wrapped it all up with pizza, snacks, and celebrating the winners together.

Huge thank you to everyone who played and everyone who cheered from the sidelines. This is what we love about our team: work hard, play hard, and always find a reason to celebrate together. 🙌

Congratulations to all our champions, runners-up, and MVPs!

08/05/2026

Your CRM, MAP, and ERP were never built to talk to each other. So your Ops team ends up being the glue, manually keeping everything in sync.

Openprise connects your GTM stack without custom code and without waiting on IT. Your team builds and owns the integration logic, data gets cleaned in transit, and sync issues get caught before they turn into a mess someone has to untangle later.

Teledyne LeCroy cut their ERP-to-CRM integration cycle from 3-4 days down to 45 minutes.

Your systems should work together. Openprise makes that happen.

See how it works → https://www.openprisetech.com/solutions/system-integration?utm_medium=organic-social&utm_source=facebook

08/01/2026

Ever open your CRM and just... sigh?

Inconsistent name casing, email typos, "USA" vs. "United States," phone numbers in five different formats. It adds up fast, and it breaks your reporting before you even notice.

In this demo, we show Openprise taking a messy dataset and cleaning it up in a single automated run, then sending it straight into Salesforce: normalized countries and states, valid postal codes, correctly formatted phone numbers, and risky email addresses flagged before they ever hit your CRM.

Same records. Fully consistent and ready to use.

Watch the demo: https://www.openprisetech.com/solutions/data-cleansing?utm_medium=organic-social&utm_source=facebook

What's the messiest field in your CRM right now? Tell us below. 👇

07/29/2026

1 hour until go time 🐙

Every GTM team has hit a wall trying to get AI past the pilot stage. Today's panel breaks down what that wall actually looks like for three different teams, from Lyra Health, Celigo, and Openprise.

If your AI project is stuck somewhere between "demo" and "production," this is worth carving out 30 minutes for.

📅 Today, 1pm ET
🔗 RSVP: https://events.marketingops.com/p/a/event/1929a2e2-f88a-47f9-85ae-a7321a460468?utm_medium=organic-social&utm_source=openprise&utm_campaign=2026-07-vevt-ai-last-mile

07/07/2026

Your Salesforce integration looks fine. The connector is running. Data is moving. Everything on the surface says "working."

Then someone asks why routing broke, or why last week's report has gaps that weren't there before.

That's the failure mode nobody talks about. Not the integration that's obviously down, but the one quietly failing in the background while everyone assumes it's fine.

Picklist mismatches. Overwritten fields. Records that look like duplicates in one system and originals in another. None of it shows up as an outage. It shows up weeks later as a number that doesn't add up.

We broke down the most common ways this happens for ops teams, and what a governed approach actually looks like.

Read the full post → https://openprise-staging.webflow.io/blog/salesforce-crm-integration-challenges?utm_medium=organic-social&utm_source=facebook&utm_campaign=blog-post&utm_content=salesforce-crm-integration

06/18/2026

Is Clay enough on its own?

For Rubrik, the answer was no. Not because Clay wasn't working. Because Clay handled the enrichment and something still had to handle everything after: governance, routing, persona mapping, deduplication.

That something was Openprise. Next Thursday, Zach Hoogerland is walking through exactly how they built it, joined by Matt Volm from RevOps Co-op and Chaz La Salle from Openprise.

June 25 at 1pm ET. Worth your hour if you're running Clay and wondering what comes next.

Register:

Most enrichment projects break after the data hits the CRM. Join Rubrik, Openprise, and RevOps Co-op to explore how leading teams combine enrichment, governance, and routing to build GTM data Sales actually trusts.

06/12/2026

What happens when AI runs unsupervised against your GTM data?

It cleans what it thinks is dirty. Routes what it thinks should move. Deletes what it thinks shouldn't be there.

Funny when it's a coworker. A lot less funny when it's your AI stack.

Openprise validates AI outputs before anything reaches your CRM. No surprises. No last-minute cleanup disasters.

See how it works → https://www.openprisetech.com/request-a-demo?utm_medium=organic-social&utm_source=facebook

06/12/2026

Opi has been very patient. 🐙

Our new website is now live! Go take a look around:

https://www.openprisetech.com/?utm_medium=organic-social&utm_source=facebook