08/19/2026
If your Google Ads are spending money but not generating quality leads, there may be more going on behind the scenes than you realize.
We’ve recently reviewed two underperforming Google Ads accounts for small businesses, and both had significant opportunities for improvement.
One was spending nearly $1,000 per lead.
Another local business was supposed to be advertising within one specific Utah county — but its campaign was reaching people across the entire United States.
That’s why Google Ads performance isn’t just about impressions, clicks, or a report that looks good.
The real questions are:
Is your geographic targeting set up correctly?
Are you tracking meaningful conversions?
Is Google optimizing toward the actions that actually matter to your business?
Is your campaign type right for your goals?
And most importantly — are those advertising dollars turning into qualified opportunities?
No agency gets every strategy right every time. We certainly don’t.
But we do believe in paying attention, being honest about what the data is telling us, and changing course when something isn’t working.
If you’re a small business owner wondering, “Are my Google Ads actually set up correctly?” we’re happy to take a look.
We offer a complimentary Google Ads review and can help you understand what’s working, what isn’t, and whether there are opportunities to improve your targeting, conversion tracking, or overall Google Ads strategy.
Send us a message if you’d like a second set of eyes.
Reverie Creative Agency | Google Ads Management & Digital Marketing for Small Businesses
