Kochava

09/02/2026

Real talk on outcomes optimization is rare. Here's where to find it :arrow_down:

Our own Michael Wade, Managing Director of Advertising Solutions, will be at Marketecture Live. If you're going to be there, let's connect and talk about what's actually driving outcomes in 2026.

Grab time with him here: https://www.kochava.com/events/

09/01/2026

CTV isn't just a brand awareness play anymore—it's a full-funnel performance engine.

Mike Hood from NBCUniversal proved it. By partnering with Fandango and Kochava, his team found that connected TV ads weren't just driving engagement—they were driving conversions that rivaled social media.

The key takeaway:

Right data + right screen + right partnerships = CTV that outperforms traditional digital channels

Performance and premium aren't mutually exclusive. They never had to be.

Watch the webinar to see how CTV can transform your strategy: https://www.kochava.com/webinars/modern-entertainment-marketing-outcomes/

08/31/2026

What does AI-powered campaign management actually look like at scale?

We're partnering with Meta to show you. Live.

Join AI product leaders from Meta and Kochava as they walk through real use cases using the ads MCP server from Meta through Kochava's AI orchestration layer, StationOne — covering agentic workflows across planning, activation, measurement, and optimization.

If you're responsible for bringing AI into your marketing strategy, this one is for you.

📅 September 15 | 10:00 AM PDT
🔗 Register here: https://www.kochava.com/webinars/going-agentic-ai-powered-performance-with-meta-ads-mcp/?utm_source=facebook&utm_medium=facebook&utm_campaign=2609-meta-ads-mcp-facebook

08/28/2026

AI models are probabilistic, not deterministic. Ask the same question twice, or ask two different models the same question, and you’ll get two different answers, in two different tones, formatted two different ways.

That’s a real problem when you’re trying to build repeatable, scalable agentic workflows for things like brand voice, client reporting, or design standards.

Skills within StationOne, a multi-LLM AI orchestration platform, solve for this.

A skill is a pre-prompt template: a saved, reusable set of instructions, standards, and context that automatically gets applied every time a workflow runs, regardless of which model is doing the work or which team member is asking.

Discover how Skills solve the AI consistency problem 👉

Empower consistency and continuity to agentic AI agents and workflows. Learn how Skills within StationOne empower efficiency at scale.

08/26/2026

🌏 We're heading to Singapore!

Kochava will be at Global Connect Singapore on September 17–18. If you want to talk AI, measurement, attribution or just say hi, connect with our team here: https://www.kochava.com/events/

See you there!

08/25/2026

Every marketer wishes productivity came with button combos.

With StationOne, it’s a little closer.

Launch playbooks, create AI workspaces, and connect Model Context Protocol (MCP) integrations from one centralized AI hub—so your workflows stay connected and your team spends less time on repetitive work.

(Coffee integration coming... maybe.)

08/24/2026

What is StationOne? It’s an integrative AI hub built by Kochava for marketing and advertising teams.

It’s a desktop app—available for Windows, macOS, and Linux—that lets you connect to any AI model (OpenAI, Anthropic, Google, Llama, or your own custom model) from one place, without switching between tools or tabs.

Here’s what makes StationOne different from other AI toolkits:

Your data never leaves your machine. StationOne runs locally, so sensitive campaign data, client information, and business IP stay on your device—not on a third-party server.

You’re not locked into one AI model. StationOne supports every major model. Use Claude for long-form strategy, GPT-4 for copy, and an open-source model for internal data—all from one interface.

You can build AI agents without a developer. Agentic workflows in StationOne let marketing teams automate reporting, campaign analysis, and optimization tasks without writing code.

Your tools connect directly. StationOne uses Model Context Protocol (MCP) to integrate with the platforms your team already uses, including Kochava measurement data, Meta Ads MCP, Yahoo DSP, and more.

StationOne is built for teams that need AI to be powerful, private, and practical—not just a chatbot.

08/21/2026

Ever wish the answer would just appear?

StationOne is Kochava’s integrative AI hub, helping marketers connect AI, data, workflows, and tools in one centralized workspace.

Sometimes the signs really are that obvious.

08/20/2026

Every marketer has a wish list.

✔️ More budget
✔️ Clean data
✔️ Coffee

We'll add one more: StationOne.

What is StationOne? StationOne is Kochava's integrative AI hub, designed to help marketers connect AI, marketing data, workflows, and integrations in one centralized workspace.

It may not grant unlimited budget or refill your coffee, but it can help simplify the work that gets you there.

08/19/2026

Most back-to-school shoppers were going to buy anyway.

The real question is: did your ads actually move the needle — or just take credit?

Kochava's latest incrementality test on Back-to-School 2026 campaigns reveals how many conversions marketers think their ads drove vs. how many were truly incremental. The gap might surprise you.

If you're still measuring campaign success by last-click attribution alone, you're optimizing on fiction.

📖 Read more:

On a refrigerator, pinned under a magnet, a piece of paper issued by an institution with no interest in anyone’s budget. Two glue sticks. A 24-count box of