FerryIntl

06/03/2026

Agent: “Coach, I have no listings.”

Coach: “Okay… but have you actually worked your listing lead sources?” 😅

Your next seller lead could be sitting in one of these places:

Your database.
Geographic farming.
Niche farming.
Video content.
Google Business Profile.
Open houses.
Expired listings.
Paid digital ads.
Client reviews.
Circle dialing.
Just sold mailers.

The agents winning listings right now aren’t waiting around for sellers to magically appear.

They’re staying visible, following up, creating conversations, and working the sources that actually work.

Clic the link below for a FREE resource to help you generate more listing leads!🤝

https://www.tomferry.com/blog/top-10-listing-lead-sources/?utm_source=facebook&utm_medium=social&utm_content=ferry-intl

05/29/2026

Thinking about building a team?

According to Tom Ferry Coach , the first step isn’t hiring — it’s getting clear on what you actually want to build. 🧭

One of the biggest mistakes agents make is comparing themselves to teams they see at conferences or in their market.

But great teams aren’t copied.
They’re built with intention.

Before you hire your first person, start here:
What am I building?
What’s your vision for the next 5 years?
How big do you actually want your team to be?
What kind of culture do you want to create?

Because your core values will determine the people you bring in — and the long-term success of your team.

When recruiting, Sandra recommends focusing on the right fit — not just production:

✔️ Committed
✔️ Capable
✔️ Coachable
✔️ Character-driven

And don’t forget the GWC test:
Do they Get it?
Do they Want it?
Can they Do it?

Strong teams don’t happen by accident.

They’re built with clarity, vision, and the right people. 📈

Read the full blog here: https://www.tomferry.com/blog/real-estate-best-team-coaches/?utm_source=facebook&utm_medium=social&utm_campaign=content-blog&utm_content=ferry-intl

05/28/2026

Most agents approach video like a marketing tactic.

Chris Ristau built his entire business around it.

After struggling with video initially, he came back with a strategy and created a repeatable system that impacted recruiting, agent training, branding, and production.

Results from that system:

🎥 400+ videos produced every month
🚀 10X ROI on video

Now he’s sharing the blueprint, including:

✔ Video-first recruiting strategy
✔ 90-day training framework
✔ Equipment list
✔ Studio walkthrough
✔ Branding playbook

Get the FREE playbook here: https://www.tomferry.com/agent-tools/video-first-team-playbook-offer/?utm_source=facebook&utm_medium=social&utm_campaign=offer-video-first-team-playbook&utm_content=ferry-intl

05/28/2026

Why do so many agents struggle to last in real estate? Understanding the common pitfalls can help you avoid them and build a sustainable career. Read the full article here:

Learn why real estate agents fail, what the real estate agent success rate means, and how to build a sustainable career.

05/28/2026

Success isn't always measured by production numbers.

Sometimes it's helping someone move from burnout to balance.

Sometimes it's learning to slow down and fully be present.

Sometimes it's realizing that the things that make you different are actually your greatest strengths.

This month, Coach of the Month Alicia Soekawa shares lessons on leadership, authenticity, and building a life and business that truly align.

If you want to learn what coaching is all about, click the link below for a FREE coaching demo!

https://www.tomferry.com/ewebinar/?utm_source=facebook&utm_medium=social&utm_campaign=coaching-demo&utm_content=coaching-demo

05/24/2026

We asked our coaches to describe Summit in one word.

The answers? 👀

Different perspectives. Same energy.

Drop the one word that describes your Summit experience ⬇️

🇺🇸 MEMORIAL DAY SALE 🇺🇸

Summit tickets are 50% OFF from Friday 5/22 through Tuesday 5/26. Don’t miss it.

GET YOUR TICKET TODAY!

https://www.tomferry.com/summit/tickets/?utm_source=facebook&utm_medium=social&utm_campaign=event-success-summit-2026&utm_content=ferry-intl

05/22/2026

Real estate is shifting in four major ways:

1. Brokerages are consolidating into mega-networks.

2. AI is now deciding which agents consumers see first.

3. Inventory is being controlled through private distribution channels.

4. And most agents are feeling more noise, not more clarity.

Different forces… same outcome.

The old advantage points (brokerage, portals, effort alone) are no longer enough.
Because everything in the industry is becoming centralized, automated, or harder to differentiate through.

So what actually wins now?

Authority.
Your personal brand.
Your visibility in AI search.
Your database and trust in your market.

Not your logo — your name.

That’s what Become The Authority is about.
A system for building the only asset that compounds in this new era: you.

Summit Tickets are on sale at 50% off!

Link in bio.

05/21/2026

New agents don’t fail because of lack of talent.
They fail because they confuse being busy with building a business. ⚠️

Tweaking your logo.
Reordering business cards.
Reorganizing your CRM… again.

None of that replaces conversations.

In real estate, conversations are the new currency. 💬

According to Coach Jason Delatte, here’s the simple path to real momentum:

1️⃣ Talk to people on purpose — 10 conversations a day. No exceptions.
2️⃣ Follow up like a professional — if they’re not in your CRM, they don’t exist.
3️⃣ Track your numbers — you can’t grow what you don’t measure.

Most agents don’t need more tools.
They need more structure.

When you anchor your day around conversations, follow-ups, and tracking, business gets easier — and confidence grows fast. 📈

Click the link below to learn from even more of our coaches!

https://www.tomferry.com/blog/real-estate-best-team-coaches/?utm_source=facebook&utm_medium=social&utm_campaign=content-blog&utm_content=ferry-intl

05/21/2026

Open houses can be a goldmine for new relationships—if you capture the right information. Learn how to create a sign-in system that actually converts. Read the full article here:

Learn how to use a realtor open house sign in sheet to capture real leads, choose paper or digital formats, and follow up with confidence.

05/20/2026

Want to sell 40 homes next year?

Then walk it backward. 🔁

40 homes sold = 40 closings.
40 closings = 40 signed contracts.
40 contracts = 40 appointments.
40 appointments = 40 conversations where you asked for the appointment.

And that’s where most agents get stuck…

They’re having conversations — but they’re not asking for the appointment. ❌

Here’s the truth:
Your #1 job as an agent isn’t selling homes.
It’s setting appointments. 📅

Helping someone buy, sell, or invest?
That’s job #2.

When you shift your mindset to becoming a professional appointment setter, everything changes:

• Your conversations become more intentional
• Your pipeline becomes more predictable
• Your results become more consistent 📈

Focus on high-quality conversations.
Ask for the appointment.
Let the rest fall into place.

Read the full blog here: https://www.tomferry.com/blog/real-estate-training-for-new-agents/?utm_source=facebook&utm_medium=social&utm_campaign=content-blog&utm_content=ferry-intl