Vrtcal

Vrtcal VRTCAL is a Mobile Advertising MarketPlace, with the mission to reduce the vertical distance between We call this the VRTCAL MODEL.

VRTCAL is a best-in-class Mobile Advertising MarketPlace, with the mission to reduce the vertical distance between advertiser goals and their targeted mobile audiences. The VRTCAL MarketPlace enables developers and publishers to participate with brand advertisers in an efficient model, and likewise for brand advertisers to transparently reach data rich, qualified developers and publishers. As our

world of connected devices evolves, VRTCAL will continue building the most efficient MarketPlace possible with innovative ad units, services and solutions, based on transparency and valued data. VRTCAL develops its platform directly with advertisers, developers and publishers to promote a universally efficient model.

VRTCAL releases 2.1.2 SDKs with support For DAAST, helping app developers innovate to new revenues.
06/30/2022

VRTCAL releases 2.1.2 SDKs with support For DAAST, helping app developers innovate to new revenues.

Helping App Developers Innovate To New Revenues...

05/11/2022

Big news at VRTCAL! We launched in the Amazon TAM marketplace.

VRTCAL launched its $5mm App Developer Fund today.
11/30/2021

VRTCAL launched its $5mm App Developer Fund today.

$5mm App Developer Fund VRTCAL has launched a bonus fund to encourage mobile application developers to use its in-app monetization technologies. Our platform includes a Marketplace, SaaS Services and SDKs to help you increase revenue, decrease cost and achieve a greater portion of the ad spend

Game World Observer asked me to write an opinion article on how gaming ads are changing.
09/01/2021

Game World Observer asked me to write an opinion article on how gaming ads are changing.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. For...

We had this article published today, on the direction digital branding is heading.
08/25/2021

We had this article published today, on the direction digital branding is heading.

App developers and publishers need to plan for app advertising models in the future, they need to think about the short and long-run opportunities, and engage users in conversations about their content and advertising models.

On Friday, I had a QnA featured on StreetFight. Our sector is changing, for the better.
08/16/2021

On Friday, I had a QnA featured on StreetFight. Our sector is changing, for the better.

VRTCAL Founder and President Todd Wooten makes the argument that content is king again in marketing as click-based targeting gets harder with privacy changes.

I was included in StreetFight's Expert Roundup today.
07/30/2021

I was included in StreetFight's Expert Roundup today.

Experts from StitcherAds, AdColony, VRTCAL, ENGINE, and Placements.io weigh in on the future of data-driven advertising as privacy changes accrue.

VRTCAL launched its VAST SaaS mediation.
06/09/2021

VRTCAL launched its VAST SaaS mediation.

SANTA BARBARA, Calif., June 09, 2021 (GLOBE NEWSWIRE) -- VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app...

VRTCAL ranked No. 176 on The Financial Times’ The Americas’ Fastest Growing Companies 2021.
04/14/2021

VRTCAL ranked No. 176 on The Financial Times’ The Americas’ Fastest Growing Companies 2021.

Digital companies dominate, with a fintech lender knocking games maker Niantic off the top spot

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Santa Barbara, CA
93101

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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