Milestone Inc.

04/09/2026

Milestone announces a strategic partnership with Candescent to drive growth for financial institutions. As these institutions modernize their core systems with Candescent, the next challenge is acquisition and engagement. Discovery is shifting to AI, where decisions are being made.

Milestone provides a unified Digital Experience Platform to build and manage websites, improving discoverability, engagement, and conversion while driving more deposits, loan applications, mortgages, and credit card sign-ups.

The partnership between Candescent and Milestone will connect core banking applications with a native AI website, delivering personalized experiences that help financial institutions acquire more customers and members, and drive growth in new account openings, deposits, loans, and mortgages.

Learn more about the release: https://blog.milestoneinternet.com/press-release/milestone-partners-with-candescent-to-drive-ai-visibility-and-growth-for-financial-institutions/

Milestone announces a strategic partnership with Candescent to drive growth for financial institutions. As these institutions modernize their core systems with Candescent, the next challenge is acquisition and engagement. Discovery is shifting to AI, where decisions are being made.

02/23/2026

AI is becoming the first place customers discover brands.

Visibility is no longer about ranking pages.
It’s about whether AI systems understand, trust, and cite your brand in their answers.

Most websites were never built for this shift.

That’s why we launched The AI Visibility Guide.
A practical, step-by-step framework to stay discoverable in AI-powered search and generative experiences.

Inside, you’ll learn how entities, structured data, trust signals, and governance shape how AI sees and surfaces your brand.

If AI is influencing your customers, it should be working for you.
Get the guide 👇
https://www.milestoneinternet.com/ai-visibility-guide

02/09/2026

We’re excited to support the HSMAI Adrian Awards, the premier global competition that celebrates excellence in hospitality, travel, and tourism marketing. 🏆 This event honors creativity, innovation, and the best in travel storytelling, bringing together industry leaders from hotels, DMOs, and agencies to showcase their most impactful campaigns.

As Signature Sponsors, we’re thrilled to contribute to an evening of celebration and inspiration at the Adrian Awards Celebration.

The Adrian Awards sets the standard for strategy, content, and performance, recognizing campaigns that captivate and move travelers. Meet us at the registration desk and join us in celebrating the future of hospitality marketing. Leave your mark at this prestigious event! We look forward to an unforgettable evening, connecting with over ~500 key hospitality industry influencers, executives, and creative professionals

Learn more about https://adrianawards.hsmai.org/

11/26/2025

Happy Thanksgiving from Milestone!

The entire Milestone team extends our heartfelt gratitude to our valued customers, dedicated partners, and inspiring colleagues.

Thank you for the trust, dedication, and inspiration you bring every single day. The relationships we’ve built this year are truly what we value most. We look forward to achieving even greater milestones with you in the year ahead!

11/25/2025

Are Your Marketing Strategies Ready for 2026 and AI?

By 2026, AI-driven search will handle 25% of global queries, reshaping the customer journey as agentic experiences reduce the need to visit websites. AI adoption is essential for staying competitive. Meanwhile, fragmented tech stacks and silos are increasing costs, and making traditional marketing approaches unsustainable.

Join Milestone Founder & President Benu Aggarwal, VP of Product Piyush Shrivastava, and Director of SEO Tushar Prabhu for a webinar on Thursday, December 11, at 10:00 am PT / 1:00 pm ET.

From this webinar, you will be able to understand:
✔️ Key trends that will shape marketing priorities and performance KPIs in 2026
✔️ What areas businesses should prioritize and focus on to build a resilient digital presence
✔️ Best practices for ‘Search Everywhere’ optimization across technical SEO, local, GEO, structured data, content and experience
✔️ Importance of breaking channel and departmental silos for futureproofing your digital presence
✔️ Importance of platformization to create connected flywheels and optimize the total cost of ownership of your tech stack

Join us to prepare for an AI-first world and ensure your brand stays visible, relevant, and agile in this rapidly evolving digital landscape.
https://milestoneinternet.zoom.us/webinar/register/1617640863613/WN_DCPbqBouQhqmk9R_IfD_6g #/registration

10/06/2025

AI engines like ChatGPT, Perplexity, and Gemini are revolutionizing how consumers discover financial services. To stay competitive, financial institutions must optimize their digital presence for these next-generation AI search engines. Join Elmer Boutin, Head of SEO at Milestone Inc., Mike Supple, DipWSET, Senior Director of Customer Solutions and SME Head at Milestone Inc., and Travis Everly, Director of Enterprise Customer Success at Milestone Inc., for a deep dive into strategies that ensure your brand is visible when consumers turn to AI for banking, lending, and investment advice.

We’ll explore key tactics such as schema implementation, Generative Engine Optimization (GEO), AI-powered content, and personalization.

Key Takeaways:
✔️ How to get discovered on AI platforms like ChatGPT, Perplexity, and Gemini
✔️ Implementing schema and GEO strategies for AI engine indexing
✔️ The role of AI-powered agents and content in boosting visibility and conversions
✔️ Best practices for optimizing websites for AI-driven search results
✔️ Creating personalized experiences on the website to stand out in AI financial search

Register Now https://thefinancialbrand.com/banking-webinars/how-financial-institutions-can-increase-visibility-on-ai-engines

09/29/2025

The Generative Shift: How to Thrive in the AI-First Search Landscape

We are experiencing a significant transformation in digital discovery—one that will reshape how users search, how content is presented, and how businesses maintain online visibility. The rise of Generative AI and Large Language Models (LLMs) has fundamentally altered the search landscape.

In our free eBook, The Generative Shift: How to Thrive in the AI-First Search Landscape, we explore the strategies you need to adapt to this new, AI-powered environment. From optimizing for AI-driven search experiences to understanding the evolving role of structured data, this guide provides the tools to stay ahead.

What You'll Learn in This eBook:

✔️ Optimize for AI Search: Adapt your website for AI-driven search by improving speed and using tools like IndexNow for faster indexing.
✔️ Leverage Structured Data: Enhance visibility across AI-powered search engines by implementing schema markup for better content indexing.
✔️ Enhance Your Content Strategy: Create content that anticipates user intent and adapts to AI personalization, moving beyond traditional keyword optimization.
✔️ Measure Success with New Metrics: Track visibility in AI-driven answers and focus on performance metrics like citations and user engagement, moving beyond traditional clicks.

Maximize Visibility with GEO Solutions: Boost your brand's presence on platforms like ChatGPT and Bing with Milestone's Generative Engine Optimization (GEO).

Ready to Thrive in the AI-First World?

📘 Download the eBook now and start optimizing your digital strategy for the AI-powered future. https://www.milestoneinternet.com/how-to-thrive-in-the-ai-first-search-landscape

09/24/2025

In this article published in The Financial Brand, Milestone CEO Anil Aggarwal shares insights about the growing impact of AI-driven referrals and how financial institutions can adapt. With traditional organic traffic declining by up to 64%, AI-referred visitors convert at 3x higher rates as they arrive already further down the purchase funnel.

Discover how to:
👉 Augment SEO with GEO: Enhance your digital strategy with Generative Engine Optimization to ensure AI can accurately pull your content.
👉 Make your website a data hub: Consolidate product information in one location for consistency across AI-driven responses.
👉 Invest in conversational agents: Use AI-powered agents to provide a dynamic, branded user experience on your website.
👉 Enable personalization: Tailor content based on consumer behavior, preferences, and intent for higher engagement.
👉 Streamline conversion: Ensure a seamless transition from AI-driven research to application, optimizing conversion pathways.

Read the full article to learn how to prepare your institution for this shift and maximize opportunities in the AI-driven world.
https://thefinancialbrand.com/news/artificial-intelligence-banking/ai-referrals-to-your-website-are-surging-are-you-ready-for-the-new-customer-journey-192441

09/09/2025

The future of search is here: Generative Engine Optimization (GEO).

Traditional SEO isn’t enough anymore — AI-powered search is changing the game.

Want to stay ahead? We’ve got you covered.

Download our free ebook and learn how GEO can transform your digital strategy:
https://www.milestoneinternet.com/generative-engine-optimization

08/27/2025

Webinar happening TODAY!

Don’t miss Futureproofing Your Financial Institution’s Digital Footprint with AI.

If you haven’t registered yet, this is your last chance!

Join Bill Hunt, AI Search Expert & President at Back Azimuth Consulting, Milestone CEO, Anil Aggarwal, and Andrea Townsend, Head of Enterprise Accounts, Milestone on August 27 at 2pm ET/11am PT to learn how banks and credit unions can adapt by optimizing their websites, conversational AI agents, con...

08/05/2025

AI + Local Search in 2025: The New Rules of Visibility for Financial Services

AI is reshaping how consumers discover local financial services—from banks to credit unions. In our latest blog, we break down what this means for your brand's visibility and guide you on how to stay competitive.

Key takeaways:

✅ How LLMs + AI Overviews change local SEO
✅ Why structured data and authority matter more than ever
✅ How financial brands can future-proof their local strategy

Read the blog: https://blog.milestoneinternet.com/local-search/ai-and-local-search-2025-navigating-the-new-rules-of-visibility-in-financial-services/

As consumers increasingly rely on AI-powered search and personalized digital experiences, banks, credit unions, and financial service providers must transform how they engage customers locally. The integration of AI and Local SEO is redefining discovery, relevance, and customer engagement, ultimatel...