BadDog Design

02/15/2023

V25—On this 25th anniversary of V-Day, I am re-posting a piece that I wrote to commemorate the 20 years since Eve Ensler brought The Va**na Monologues to Santa Fe, New Mexico in February of 1999. I offer this narrative of the life-changing events that led up meeting Eve and participating in the Santa Fe premiere of The Va**na Monologues.
V-Day
One Billion Rising
Facebook.com/vday

Meeting Eve Ensler changed my life. I’m not the first person to say this or the last, but grateful to be among the many who can. On this 20th anniversary… Read More →

12/27/2021

Happy Howlidays from BadDog Design! This year, fortified by vaccinations and boosters, we stepped out of the sanctuaries of our home offices and back to the BadDog Design studio a few days a week. Although Zoom continues to provide important connections for us, we heartily enjoyed meeting with clients in person again—sketching out logo ideas, sharing handwritten notes and exploring branding archetypes together at our conference table. How we had missed that! We are looking forward to beginning some exciting projects…after a restorative winter break.
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We hope that you are finding smooth paths through life during a pandemic. May you each enjoy your holidays with family and friends however you celebrate! 
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Our Cover Dog this year is Audrey Hepburn, named for her elegant demeanor, slender body, long neck, and big brown eyes. Audrey is an Italian Greyhound/Chihuahua mix, 13 years, 8 months old. 🐾 Audrey was found in Rio Rancho, at 6 months old, walking around an office building. That same day, in Santa Fe, Audrey’s human companion, Jill Fineberg, had called a psychic friend to ask her to find her the perfect dog: a white female,
Italian Greyhound/Chihuahua mix, that was between 6-8 months old, and would be willing to be a partner to me in my healing practice. With the psychic’s help, Audrey and Jill made their way to one another 2 months later. Jill says, “Audrey’s lies on my clients when I do bodywork on them.🐾“Audrey likes people more than I do, and has taught me how to be more patient with them,” says Jill. “I adore dogs and all animals. Audrey does not. She truly has no understanding of why there should be any other dog on the planet as long as she is alive. Jill has taught Audrey Hepburn how to tolerate other dogs. 🐾 Jill adds, “When people see how I hold Audrey in the curve of my arm, and how she puts her arm around my neck, they always comment on how spoiled she must be. But I correct that assessment. I am the one that is spoiled. I am blessed and honored to co-journey with her. She is my anchor and my best friend.”
greetings

02/16/2021

Branding and marketing company seeking a digital marketing specialist with experience managing multiple social media accounts, running paid social media ad campaigns, and running email marketing campaigns. Must have a strong understanding of marketing principles, the conversion funnel, and digital marketing strategy. Must be able identify client needs and craft digital strategies to meet client conversion goals.

A demonstrated ability to grow social media accounts and work with clients is necessary. Social ad running experience is strongly preferred. Email marketing, PPC and Google ad running experience is also desired, but not necessary.

Other skills strongly desired:

Fluency in Adobe Photoshop and InDesign for simple layout, photo editing, and graphic design. Must have a good eye for design and photography.

Strong writing skills, particularly for email and social copy.

Strong understanding of branding (voice, demographics, look). Must be able to incorporate all aspects of our client’s brand into their social media.

Must be comfortable using Facebook Business Suite, and must have a nuanced understanding of major organic and paid social media platforms (primarily Instagram and Facebook).

Strong understanding of marketing analytics and reporting.

You will excel in this role if you can take direction and can incorporate other’s ideas and opinions into your work, but are assertive in creating your own goals, tasks, and day to day workflow.

While we don’t expect you to know everything about everything when it comes to digital marketing, we do expect you to always be learning and independently keeping up with social platforms and digital tools.


Responsibilities
• Is primarily responsible for running separate client’s social media accounts, this includes:

• Creating and managing content calendars, getting them approved when necessary.
• Maintaining a weekly posting schedule across Facebook, Instagram, and sometimes LinkedIn.
• Growing social media followers and audiences.
• Following analytics, hashtags, audiences, and social media trends, and making decisions about content and posting based on your findings.

• Weekly communication with clients. Must be comfortable and courteous in reaching out and answering questions.

• Paid Social Media Ad running (ad strategy, creatives, set up, running, bid optimization, retargeting, and reporting. Occasionally will run boost campaigns.)

• Creates Marketing Email Campaigns for various clients.

• Assists company owner in various digital marketing tasks. Must be tech savvy and competent using or learning a variety of digital tools and platforms.

Qualifications
• 1 + years experience working professionally in social media/ digital marketing.

01/14/2021

Our fabulous client, Madeleine Finn is having a 50% OFF SALE on all their fine men's shirts. We are proud to represent this local company with an international flair for fine European fabrics, elegant design and impeccable craftsmanship.

Click below to SHOP NOW.

Based in Santa Fe, New Mexico, we travel to Europe for the world’s most comfortable and elegant fabrics. Our motto? Always aspire to live simply and elegantly.

01/08/2021

01/01/2021

We greeted the new year quietly with champagne and caviar. An elegant toast to prosperity, success and, above all, well-being. Here’s to a sparkling and brilliant 2021 for all! 🍾🥂
Thank you —a small, local New Mexico vineyard with a big following everywhere and “unparalleled quality at unbeatable value.” You did not disappoint.

#2021 -being

12/24/2020

12/22/2020

“What I think is more important than confidence is courage. Because courage is taking that first step without knowing whether or not it’s going to be successful.

What is confidence? I’ve deconstructed confidence and I believe confidence is the successful repetition of any endeavor. That’s when confidence comes. When you know the next time you do it you’re likely going to be successful. Most people that drive have car confidence. You don’t start off having car confidence, you don’t wait to have car confidence to start learning how to drive. You start learning how to drive and you’re terrified behind the wheel of this giant machine that could kill someone. Most people don’t go and take their driver’s test fully confident that they’re going to ace it. They’re nervous. You develop car confidence after the successful repetition of driving and not killing someone or crashing.

That’s when you develop confidence. You develop confidence after the successful repetition of any endeavor. It comes after repetition. But the ability to try something new requires courage and that’s far more important. What we need to be able to instill in people is the courage to do something knowing full well they might fail, they might be rejected, but it’s only a failure if you accept defeat.”

Thank you, for your design courage and life wisdom. And for that wonderful lunch we all enjoyed with you at the conference years ago and for coming to speak to our chapter in Santa Fe. How lucky we were!

12/21/2020

Meet our 2020 Cover Canines, Paloma + Harley BadDog Design: Serving Northern New Mexico + beyond for 25 (yikes!) years. As the year closes (whew!), the team at BadDog Design is still here, still designing, still working from home and thriving! We are grateful to have made an easy transition to creat...

12/18/2020

For Cartografico, Handbags with Direction, BadDog Design developed this invitation for designers at Fashion Week to review this new accessory; the booklet announcing the whole line of purses and the hang tag. We also provided the tag line and consulted on the product design. This collaboration with the client, a talented fashion designer, was fun to create. She created many parts of this launch package by hand with gold ink, a custom-made embosser and a brayer. 

12/16/2020

12/11/2020

Hey Bad Dogs, we want you to show off all your Good Dogs! Send us pictures of your favorite canine companions, and we’ll feature them in our story next Friday.
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