Mindshare Labs, Inc

12/15/2021

Mindshare Labs Launches new Santa Fe County Experience App

Mindshare Labs, Inc is more than a basic web design company, we become your ally in business, establishing your website as a tool for growth, sales, and clear communication with your customers and clients.

10/20/2021

Thanksgiving is right around the corner and we have stuffing on our mind.

Recently a client asked if we could add a list of keywords to a site. In the past, this was a common way of letting search engines know about the content of a website. But, crafty website owners started to take advantage of this by adding unrelated keywords to websites in order to get more traffic. The content became a side note as traffic increased and this practice started to cause an internet that was useless. Now, search engines consider the content, and how users interact with the content, as the main driving force for ranking websites in search.

Mindshare Labs, Inc is more than a basic web design company, we become your ally in business, establishing your website as a tool for growth, sales, and clear communication with your customers and clients.

09/16/2021

WordPress started as a blogging platform. It's grown out of that since the early days but when it comes time to build traditional blogs, there is no better option.

We recently launched https://culturevulture.net/ on WordPress and could not be happier with how it turned out. This site features traditional blogging functionality, auto-posting to social media, author archive pages, integrated SEO Schema markup, and a litany of site speed tech.

It's awesome to see such a well-curated site successful and in the wild.

09/01/2021

Mindshare Labs specialized in Ranked Choice Voting (RCV) public outreach websites.

We create tools that educate voters and increase the public’s knowledge about how ranked choice voting works. Mindshare has a fundamental understanding of how Ranked Choice Voting works and the competencies required to build the educational tools.

Our clients include the city of Santa Fe, Common Cause New York, Common Cause New Mexico, Benton County Oregon and others. For each of these campaigns we created websites, educational materials, and interactive components designed to help educate and inform.

https://mind.sh/are/rcv/

09/01/2021

Mindshare labs specialized in interactive web components that can help to inform and educate potentials voters, election workers, and candidates. We have a fundamental understanding of how Ranked Choice Voting works and the competencies required to build the educational tools.

Our clients include the city of Santa Fe, Common Cause New York, Common Cause New Mexico, Benton County Oregon and others. For each of these campaigns we created websites, educational materials, and interactive components designed to help educate and inform.

Mindshare Labs specialized in Ranked Choice Voting (RCV) public outreach websites. We create tools that educate voters and increase the public's knowledge about how ranked choice voting works.

08/31/2021

Check out our new digs at The Design Center in Santa Fe! Complete with sleepy dog and large logo!

We're very happy to be working out of an office again. We still actively maintain repote work as an option for employees, but, it is nice to have a space dedicated to mobile app and web development.

08/30/2021

Everyday is bring your lab to work day.

08/25/2021

We're starting a new blog series on SEO! The first post is up. Pillar One, Technical SEO.
This series will cover the three pillars of seo strategy.

Mindshare Labs, Inc is more than a basic web design company, we become your ally in business, establishing your website as a tool for growth, sales, and clear communication with your customers and clients.

08/19/2021

Are you making a classic home page content mistake?

Your home page should answer 3 questions:
1) What you do.
2) What problem you solve.
3) What action you want visitors to take.

Does yours do these three things?

08/18/2021

We incredibly excited to see this site live!

Mindshare designed and developed this website for Common Cause New Mexico and we couldn't be happier with the result.

Built on WordPress this site features a fully responsive design, integrated practice ballot, custom Gutenberg Blocks and a host of user experience features. Out goal was to deliver a site that is as beautiful as it is functional. A site that delivers their message and helps to promote Ranked Choice Voting.

On a more personal note: We believe Ranked Choice Voting is the tool that will help heal our political divide. RCV is a way to make elections more fair, civil, and has a perfect track record of getting majority supported candidates in office. Mindshare has made a commitment to support this cause through organizations like Common Cause, Common Cause New Mexico and FairVote. For more resources about Ranked Choice Voting check out this website or any one of these:

https://www.fairvote.org/rcv
https://www.commoncause.org/democracy-wire/ranked-choice-voting-how-does-it-work/
https://rankthevotenyc.org/

Our new RCVNM.com website is live and ready for prime time! Visit to find answers to your questions about , complete a sample ballot with our New Mexican food mock candidates, and take the pledge to support ranked choice voting in your communities!

08/17/2021

We launched this website a few weeks ago, but have yet to talk about it. So, launch notice!

Every website project comes with its share of challenges. The challenge with this website was a practice in simplicity. Michael wanted his portfolio website to focus on his artwork. We decided it best to simply get out of the way.

Michaels artworks are detailed, colorful and very unique, we didn't want his website getting in the way. So, we created a simple interface and is clean, easy to use, and (most importantly) elegant in it's solution.

Check out Michael's unique works on his new website!

Michael Coop: Paintings

08/17/2021

Another website launch!? Seems like we're launching websites every other day!

It was such a pleasure working with Artisan Minds on this project! We received the design from them along with a very detailed brand guidelines (they're the best at this.) From there, we developed a supporting WordPress plugin and WordPress theme.

The most exciting part of this project was the level of detail required by Artisan Minds. The devil is in the details, as they say, and we're glad they held us accountable to those specifics because the website turned out awesome.

This website features a full responsive interface, custom animations (*check out the Biscochito recipe, it's quite good), and a host of custom Gutenberg Blocks to support their content and brand.

Total Life