Retina

07/19/2022

Tip Tuesday: New customers? Look for trends! Use predictive CLV to know your long-term, high-value customers. Then use an early CLV model to look for trends in new customers that match those high-value customers. Knowing your high-value customers will give you the insights and intelligence to increase business performance.

07/12/2022

Tip Tuesday: Collect zero- and first-party data to create meaningful exchanges and conversations with customers and prospects. With privacy and marketing landscape changes, data is a company's largest asset. Be sure your are collecting data so you know your customers.

07/05/2022

Tip Tuesday: Use CLV as your north star and convey its importance across the organization! CLV is the single most important metric for you to know because it demonstrates who your best customers are and what they have in common. Book your CLV strategy session with our team to learn how you can drive business performance today.

06/28/2022

Tip Tuesday: Start with calculating LTV by cohorts. Even if you don't have a CDP, you can start with transactional data (transaction date and transaction value) today. The models we suggest using rely primarily on transactional data to minimize the need for elaborate data warehouses. Once you have a CDP, the information can be integrated — but just get started today!

06/21/2022

Tip Tuesday: Where does paid social fit in the LTV scale? There are no laws governing channel performance, it just depends on how companies utilize them. The benefits differ across companies and channels so test, test, test!

06/14/2022

Tip Tuesday: Use CLV to strengthen your brand—By understanding high CLV customers, you can better understand the messages, creatives, and placements that reach more of those customers—even if you're not targeting immediate performance-based objectives.

06/09/2022

Do you want to understand Customer Lifetime Value — the right way? Join CLV Academy by Retina AI for free! Access CLV courses to learn to optimize your marketing, sales, supply chain, and customer service. https://hubs.ly/Q01cSt080

06/09/2022

In the winter we sat down with Google's Chief Measurement Strategist, Neil Hoyne, to share important insights to help you target high-value customers, measure impact, and drive more conversions. Whether you're running analytics at a fast-moving SaaS company, or driving growth marketing for a leading eCommerce business, you should check out this webinar on-demand.

Join Neil Hoyne, Chief Measurement Strategist at Google, and Emad Hasan, CEO and Co-founder at Retina, for a webinar on best practices in using Customer Lifetime Value (CLV) to scale your business. During the webinar, you will learn everything about Customer Lifetime Value, enabling you to: • Grow...

06/08/2022

We are excited to be attending June 21 & 22 in NYC! If you are attending, visit kiosk 145 to learn how to optimize your ROAS and acquisition cost in real time with predictive customer lifetime value. If you aren't attending, book your complementary CLV strategy session with our team. https://hubs.ly/Q01cSzml0

06/07/2022

Tip Tuesday: Optimize for repeat transactions — How is CLV/LTV calculated for new users when there is little to no data on their behavior? The CLV models depend on repeat transactions to assess value. Without it, companies will either look at customers that had similar behaviors (e.g.products purchased, channel acquired) to anticipate their value or will look towards machine-learning techniques as an interim solution. Want to learn more about how you can leverage early and predictive CLV? Book a free strategy session with our data team.

06/06/2022

Data-driven Marketing Strategies in an Economic Downturn — Join us for a webinar on June 15th at 12pm PT with Retina CEO, Emad Hasan, and author and CEO, Allison Hartsoe

The world is changing. Coming out of a pandemic, with inflation rising and an economic slowdown—or downturn—possibly on the horizon, data-driven strategies will be the key to marketing success. Join Retina AI’s CEO, Emad Hasan, and Allison Hartsoe, CEO of Ambition Data and author of The Age of...