YouGov Behavioral

02/16/2023

NEW REPORT! YouGov Signal detected strong desire in online conversation for more female characters with and to be featured in mainstream titles. Recent positive standouts include Robin from Stranger Things and Woo Young-woo from .

Download Representation of Autism and ADHD in Media: https://lnkd.in/ekRTKRvR

11/11/2021

Learn how a global media company successfully measured viewership data with our new product YouGov Stream.

Find out how a global media company successfully measured viewership data using the new YouGov Stream.

07/01/2021

After analyzing Twitter conversation surrounding , we discovered that individuals who discuss the topic are highly engaged with entertainment. 🖥 Read the full report here: https://signal.yougov.com/insights/Attitudes_Towards_Diversity_June_2021/

06/11/2021

We've just published our latest social listening insights from the last month of the Coronavirus pandemic, available to read here:

Our June 2021 social listening update on Coronavirus delves into the most-talked about vaccines, popular conspiracies, and if men are more likely to talk about the virus online.

08/25/2020

Congrats to for being more popular than McDonald's, Apple, NBA, Spotify, Microsoft, and Twitter! 🥳

08/11/2020

Check out our new report on
Spotify and other music streaming platforms. 🔥 Read to find out how people listen and what want.

We analyzed Spotify and other music streaming platforms to identify trends in how people listen and what musicians want. The results? Read and find out.

04/24/2020

Binge-watching during lockdown? We know. We also know that Tiger King is the #1 show in online searches, female-focused content is on the rise, young adults are watching Blue's Clues, and everyone thinks lockdown is a good time to get into Game of Thrones.

Download our new insights report now.

What are people watching at home during the pandemic? Check out our new report to find out.

04/01/2020

Online popularity of alcoholic beverage brands continues to rise during the COVID-19 pandemic. Download our report to find out what the moms are drinking, why Guinness is on top, and which beers are the most-hoarded.

If you or a loved one are battling alcohol abuse or are at risk of relapsing during this time: https://bit.ly/2WZ0MCq

The online popularity of alcoholic beverage brands continues to rise with self-quarantine and lockdowns. Find out what the moms are drinking, how Guinness is staying on top, and which beers are the most-hoarded.

03/02/2020

We’ve released our new global report: Hits and Misses of 2019 - Digital Landscape in Television. Dive in to discover:

Which series were the most successful worldwide.

Public feeling toward new players in the streaming wars, including Quibi and HBO Max.

The breakout hits. The most pirated. The most anticipated.

More.

Download our report now. You know you want to.

Dive in to discover the most successful series worldwide, who's leading the streaming wars, how people feel about new players including Quibi, what the landscape looks like for 2020, and more. Download our report now. You know you want to.

02/07/2020

"...online sentiment around the five nominees for Best Actor - Antonio Banderas, Leonardo DiCaprio, Adam Driver, Joaquin Phoenix, Jonathan Pryce - is more positive (53%) than negative (24%), according to YouGov Signal data."

Do you think the Oscars has a diversity problem? Read the new YouGov article written by Jamie Ballard.

Data from YouGov suggests that 32 percent of US adults believe that the Oscars have a diversity problem, while 22 percent disagree.