LifeLaunchr

LifeLaunchr LifeLaunchr offers expert, personalized coaching to help parents and students find their best-fit col

LifeLaunchr provides expert coaching to help students find their best-fit college and get in. Our coaching has helped students get into top universities in the U.S., U.K, and Canada. One client said it’s like having a “professional counselor in the family.”

Our proven process is based on intensively researched templates for every step of the process: college selection, academic fit, extracurricu

lar activities, essays, financial aid, scholarships, recommendations, and more. The platform provides tools and a proven methodology for coaches to work closely with students. For each student, our credentialed coaches create a personalized task plan that coaches and students update as they work through the process. Students receive text message reminders of key deadlines in the process, including tests, applications, and scholarships. Students, coaches, and parents use LifeLaunchr’s tools to find the best-fit careers, majors, colleges, and scholarships:

- Aptitude and interest tests to identify majors and careers.
- College Match creates a college list based on over 35 criteria, including culture, cost, and academic fit. Identify the likelihood of admission, estimate costs, and consider future earning potential.
- College Research tools to help students research colleges systematically and meticulously.
- Scholarship Match to identify scholarships tailored to a student’s specific profile.
- An essay editing platform, in partnership with Prompt, that tracks every essay for every application and includes tools to develop ideas and get feedback.
- Premium content for financial aid, recommendations, and more. Our coaching plans range from an on-demand program to all-inclusive plans where we help students stay on track every step of the way.

05/28/2026

AI is changing college admissions faster than most families realize. Students are using it. Colleges are watching for it. And the line between helpful and harmful is blurry.

This short video cuts through the noise and tells you what you actually need to know. If you want to see how I've built AI into college planning the right way, request an invite to Soar at https://soar.lifelaunchr.com/.

A parent asked me recently: "Are we too late?"She wasn't asking about deadlines. She was asking for permission to stop f...
05/27/2026

A parent asked me recently: "Are we too late?"

She wasn't asking about deadlines. She was asking for permission to stop feeling guilty and start doing something.

That's the real question underneath almost everything parents of juniors ask me. And the answer, almost always: the window isn't as closed as you think.

I wrote about this on Substack this week. If you're the parent of a rising junior or sophomore and you've felt that anxiety, read this.

https://open.substack.com/pub/swamistakeoncollege/p/questions-parents-of-juniors-and?r=u1kmb&utm_campaign=post&utm_medium=web

CS enrollment is falling because students are scared AI will make the major irrelevant.Here's my honest take: the fear i...
05/26/2026

CS enrollment is falling because students are scared AI will make the major irrelevant.

Here's my honest take: the fear is understandable, but the conclusion is wrong.

Read the article here:
https://www.washingtonpost.com/business/2026/04/13/computer-science-major-enrollment-drop-ai/

Math, logic, and systems thinking don't go out of style. What changes is the layer on top. Students who learn to use AI effectively, and who invest in communication and leadership alongside their technical skills, are going to stand out—not disappear.

This is actually a moment of opportunity for the right students.

If your junior is thinking about CS, I'd love to talk.

Junior year is wrapping up. APs are done. Summer feels like a reward — and it is, partly.But this is also the most impor...
05/25/2026

Junior year is wrapping up. APs are done. Summer feels like a reward — and it is, partly.

But this is also the most important summer of your student's high school career.

The students who use it well go into senior year with their essays drafted, their strategy set, and their confidence intact. The ones who wait spend September scrambling.

I made a webinar that walks through exactly what juniors should be doing right now. Watch it with your student, or share it with a parent who needs to hear this.

Questions? DM me. Happy to talk it through.

If your student is a sophomore finishing AP season, this summer matters more than you might think.Junior year is the mos...
05/24/2026

If your student is a sophomore finishing AP season, this summer matters more than you might think.

Junior year is the most critical year for college admissions — the grades, the activities, the leadership, the growth. Summer is the runway.

The students I work with who have the smoothest junior years are the ones who used the summer before it with intention. They went deeper in one or two activities. They did something meaningful enough to write about. They started thinking about their story — not just their stats.

You don't need a packed schedule. You need a plan.

If you want help thinking through what that should look like for your student, reach out.

Visit https://www.lifelaunchr.com/ and schedule a free initial consultation.

One tip for every junior staring down a busy summer ahead of senior year.Stop trying to look well-rounded. Start figurin...
05/23/2026

One tip for every junior staring down a busy summer ahead of senior year.

Stop trying to look well-rounded. Start figuring out your spike.

Colleges don't want the student who did a little of everything. They want the student who went deep on something and can explain why it matters to them.

Your spike is the through-line of your application — essays, activities, recommendations, all of it.

Not sure what yours is? That's what we're here for. Visit https://www.lifelaunchr.com/ to learn more.

She got into Rice and UVA's Echols Scholars program. Two incredible options.She chose The University of Texas at Austin'...
05/22/2026

She got into Rice and UVA's Echols Scholars program. Two incredible options.

She chose The University of Texas at Austin's Canfield Business Honors program. And I think she made the right call.

Canfield gives her a selective, tight-knit academic experience inside one of the country's best universities. She gets the rigor. She gets the network. She gets to be a Longhorn. And she's close to home.

This is what the process should look like. Not picking the school with the most name recognition. Picking the school that actually fits.

So proud of her. Visit https://www.lifelaunchr.com/free-initial-consultation/ if your student is figuring out their next steps.

05/21/2026

Honors colleges at big state schools are one of the best-kept secrets in college admissions.

Smaller classes inside a large university. Research access. Better advising. And sometimes scholarship money you wouldn't get otherwise.

This video breaks down how honors programs work and why they belong on your college list. If you have a junior at home, watch this — it's worth your time.

Visit https://www.lifelaunchr.com/ and schedule a free initial consultation.

I spent eight weeks building Soar, our new AI college and career planning assistant. And the question I keep getting is:...
05/20/2026

I spent eight weeks building Soar, our new AI college and career planning assistant. And the question I keep getting is: why not just use ChatGPT?

Fair question. My answer: ChatGPT is like a smarter Google. What I built is meant to work more like a research assistant who knows your student, works while you sleep, and has read every note you've ever taken.

That's a completely different tool. And building it taught me a lot.

I wrote about it on Substack. The whole messy journey, what I learned, and why I think it matters for families going through this process.

Read it at https://swamistakeoncollege.substack.com/p/why-im-building-an-ai-college-and?r=u1kmb&utm_campaign=post&utm_medium=web&triedRedirect=true

The Washington Post ran a piece this week on falling CS enrollments. Students are scared AI will take the jobs.Read the ...
05/19/2026

The Washington Post ran a piece this week on falling CS enrollments. Students are scared AI will take the jobs.

Read the article here: https://www.washingtonpost.com/technology/2026/04/13/computer-science-major-ai/

Here's my take: the fear is understandable, but the response is wrong.

Math, logic, and systems thinking — those skills matter more now, not less. And the things AI genuinely can't do? Communication, empathy, leadership, and creativity. Those are exactly what CS graduates need to be investing in.

If your student loves this field, don't let the anxiety push them away from it. Help them think clearly about how to approach it.

That's what we do at LifeLaunchr. Visit https://www.lifelaunchr.com/ if you want to talk.

AP exams are done for most juniors. Time to exhale.But before you fully unplug, here's something worth sitting with.Summ...
05/17/2026

AP exams are done for most juniors. Time to exhale.

But before you fully unplug, here's something worth sitting with.

Summer is not a gap in the admissions process. It's part of it. What you do in the next few months will shape your essays, your activity list, and the story you tell colleges about who you are.

You don't need a fancy program. You need intention. One meaningful thing, done well, with your whole self.

If you're a junior or sophomore wondering how to use this summer wisely, I'd love to help. Visit https://www.lifelaunchr.com/ or send me a message.

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