LifeLaunchr

LifeLaunchr LifeLaunchr offers expert, personalized coaching to help parents and students find their best-fit col

LifeLaunchr provides expert coaching to help students find their best-fit college and get in. Our coaching has helped students get into top universities in the U.S., U.K, and Canada. One client said it’s like having a “professional counselor in the family.”

Our proven process is based on intensively researched templates for every step of the process: college selection, academic fit, extracurricu

lar activities, essays, financial aid, scholarships, recommendations, and more. The platform provides tools and a proven methodology for coaches to work closely with students. For each student, our credentialed coaches create a personalized task plan that coaches and students update as they work through the process. Students receive text message reminders of key deadlines in the process, including tests, applications, and scholarships. Students, coaches, and parents use LifeLaunchr’s tools to find the best-fit careers, majors, colleges, and scholarships:

- Aptitude and interest tests to identify majors and careers.
- College Match creates a college list based on over 35 criteria, including culture, cost, and academic fit. Identify the likelihood of admission, estimate costs, and consider future earning potential.
- College Research tools to help students research colleges systematically and meticulously.
- Scholarship Match to identify scholarships tailored to a student’s specific profile.
- An essay editing platform, in partnership with Prompt, that tracks every essay for every application and includes tools to develop ideas and get feedback.
- Premium content for financial aid, recommendations, and more. Our coaching plans range from an on-demand program to all-inclusive plans where we help students stay on track every step of the way.

I've been asked a lot lately: what makes Soar different?My answer is always the same. I built it to be used, not just re...
06/17/2026

I've been asked a lot lately: what makes Soar different?

My answer is always the same. I built it to be used, not just recommended.

Simple on the surface. But that simplicity takes real work to achieve. I wrote about the thinking behind it — and what "solving the right problems" actually means in college counseling — in my latest Substack post.

If you're curious about where AI fits in this process (and where it doesn't), give it a read.

https://open.substack.com/pub/swamistakeoncollege/p/the-switch-on-the-wall-the-hard-part?r=u1kmb&utm_campaign=post&utm_medium=web

The The New York Times had a piece recently on what AI is doing to writing and creativity. It's worth your time.The shor...
06/16/2026

The The New York Times had a piece recently on what AI is doing to writing and creativity. It's worth your time.

The short version: when students write in their own words, even imperfectly, the ideas are better. More original. More interesting. AI-polished writing tends to iron all of that out.

This is why Soar, our new AI college and career planning assistant, keeps counselors and mentors in charge of the writing process. AI can support students. It shouldn't be doing their thinking for them.

Your student's essay needs to sound like your student. Full stop.

Read the piece: https://www.nytimes.com/2026/05/27/opinion/writing-creativity-ai.html

My most-ignored piece of advice? Stop trying to sound impressive and start being honest about who you actually are.Stude...
06/15/2026

My most-ignored piece of advice? Stop trying to sound impressive and start being honest about who you actually are.

Students don't believe it. Parents don't always believe it either. But every admissions reader says the same thing: the real story beats the polished one every time.

I'm in Chicago this week for the HECA conference, talking about ethics in college counseling with colleagues from around the country. This theme is right at the center of that conversation.

Authenticity isn't a soft idea. It's the whole game.

Come find me at https://www.lifelaunchr.com/free-initial-consultation/ if you want to talk about your student.

Here's a tip most rising seniors miss.You probably have a college list. But do you have a list of real questions about e...
06/14/2026

Here's a tip most rising seniors miss.

You probably have a college list. But do you have a list of real questions about each school?

Not rankings. Real questions. What makes this place different from the others? What will my first semester actually look like?

If you can't answer those, the Why College essays are going to sound like everyone else's.

Summer is the time to dig. Visit. Talk to current students. Read the course catalog.

The students who write memorable essays did their homework early. Start now.

Questions? DM me or visit https://www.lifelaunchr.com/ and schedule a free initial consultation.

Here's a tip I keep giving and students keep ignoring.Don't use fancy words just to sound smart in your college essay. A...
06/13/2026

Here's a tip I keep giving and students keep ignoring.

Don't use fancy words just to sound smart in your college essay. Admissions officers know exactly when a student is trying too hard. It doesn't impress them. It makes the writing feel fake.

The best essays sound like the actual person who wrote them. Clear. Specific. Real.

Strong ideas in plain language beat weak ideas dressed up every single time.

If your student is working on essays this summer, now is the time to get the foundations right. Visit https://www.lifelaunchr.com/ and schedule a free initial consultation.

Salutatorian. Out of a graduating class of over 480 students in Texas.That's one of our students. She just graduated.I'v...
06/12/2026

Salutatorian. Out of a graduating class of over 480 students in Texas.

That's one of our students. She just graduated.

I've watched her grow through this process. The discipline, the genuine intellectual engagement, the willingness to do the hard thinking — it all shows up.

Our job was never to do it for her. It was to help her see what she was capable of.

She saw it. And she delivered.

So proud. Congratulations.

Visit https://www.lifelaunchr.com/ and schedule a free initial consultation.

06/11/2026

"he Why College essay confuses students every single year. They research the school, list the highlights, and still end up with something generic.

The fix isn't more research. It's a different question entirely. Watch this and I'll show you what I mean.

Visit https://www.lifelaunchr.com/ to learn more about working with us.

My latest Substack is about something I think about a lot: the difference between a tool that seems useful and one that ...
06/10/2026

My latest Substack is about something I think about a lot: the difference between a tool that seems useful and one that students will actually use.

When I built Soar, I wasn't trying to build something impressive. I was trying to build something that works at 10pm when a student is stuck and their counselor isn't available.

The hard part of that is invisible to most people. That's what the post is about.

Worth a read if you're a parent, a student, or anyone who works in this space: https://open.substack.com/pub/swamistakeoncollege/p/the-switch-on-the-wall-the-hard-part?r=u1kmb&utm_campaign=post&utm_medium=web

The IECA conference wrapped up recently, and AI in college admissions was front and center.What struck me: counselors ar...
06/09/2026

The IECA conference wrapped up recently, and AI in college admissions was front and center.

What struck me: counselors are seeing the effects every single day. Kids coming in with ChatGPT advice. TikTok telling them what to write. And counselors cleaning up the mess before they can do real work.

That's why at LifeLaunchr, the writing process stays human. A coach teaches the student to think and write. AI doesn't replace that — it supports everything around it.

Students who think for themselves write better applications. Full stop.

Visit https://www.lifelaunchr.com/ to learn more about how we work.

06/08/2026

There's one piece of advice I give over and over — and students almost never take it until it's almost too late.

I'm not judging. But I am calling it out, because that's the only way it changes.

Watch this short clip and see if it sounds familiar. If it does, let's talk. Visit https://www.lifelaunchr.com/ or DM me for a free consult.

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Santa Rosa, CA
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Tuesday 9am - 5pm
Wednesday 9am - 5pm
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