Performcb

10/29/2026

The strongest app programs aren’t the ones with the most partners. They’re the ones where every partner has room to perform.

Curate, don’t collect. Here’s how to find that sweet spot: https://www.businessofapps.com/insights/more-partners-fewer-conversions-the-hidden-cost-of-cannibalization-in-mobile-acquisition/

Add partner number six to an app campaign and installs should climb. Add partners seven and eight and they should climb again. Instead, total installs flatten, conversion rates fall, and your partners stop bringing in new users and start competing for the same ones. That is cannibalization in a mobi...

10/28/2026

The goal isn't replacing what's working.

It's reaching the customers your current channels are structurally unable to find. There's a meaningful difference - and it changes how you build your acquisition strategy: https://www.performcb.com/content-hub/outcome-based-customer-acquisition/?utm_source=facebook&utm_medium=social&utm_campaign=outcome-based-customer-acquisition/

Your existing channels recycle the same demand. See how outcome-based customer acquisition reaches new buyers and drives truly incremental growth.

10/26/2026

Your CFO asks which channels are actually driving growth. Every channel has an answer ready.

Here’s how to tell whether those answers add up: https://www.performcb.com/content-hub/paying-for-the-same-users-twice/?utm_source=facebook&utm_medium=social&utm_campaign=paying-for-the-same-users-twice/

Most UA teams pay for the same users across multiple channels. Learn why attribution overcounts and how to tell if your program has an incrementality gap.

10/23/2026

Underrated benefit of CPE for finance apps: compliance.

When your model is tied to real user actions, low-intent users self-select out. You scale better and safer. https://www.performcb.com/content-hub/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/?utm_source=facebook&utm_medium=social&utm_campaign=cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps/

Learn how finance apps can balance growth, user quality, and risk by choosing the right performance model.

10/22/2026

In finance, trust is earned through proof.

At Money20/20, Walter Long, our VP of Strategic Partnerships, showed fintech marketers how we deliver it: funded accounts verified in your own measurement, and growth experts with you from test to scale.

10/21/2026

Great partnerships start with great experiences. 🎲

Last week, our Director of Experience and Engagement, Ryan Hill, joined event pros from around the globe at iMEX America in Vegas. Three days of meetings with some of the biggest names in global events, all focused on one thing: new ways to bring people together.

10/20/2026

Installs are cheap to buy and cheap to fake. Down-funnel events are neither. That's why they're worth optimizing against.

Align your media, payout model, and measurement around users who do something valuable after they install. Full breakdown: https://www.businessofapps.com/insights/beyond-the-install-how-outcome-based-programmatic-traffic-drives-down-funnel-events/

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard. Then Day 7 arrives, Day 30 arrives, and most of those users are gone. On an average app, only about ...

10/15/2026

Attribution is like a group project. Every channel takes credit.

Here are 5 steps to find out which one actually did the work: https://www.performcb.com/content-hub/how-to-run-an-incrementality-test/?utm_source=facebook&utm_medium=social&utm_campaign=how-to-run-an-incrementality-test/

Most UA dashboards overcount. Follow these 5 steps to design an incrementality test that proves which channels drive net-new growth.

10/14/2026

Want more scale without touching what already works? Card commerce may be the channel you haven't tested. It helped a leading ticket marketplace lift ticket sales 188.9% in two weeks and raise AOV 19.1%, all incremental. Your turn to expand the mix.

https://www.performcb.com/case-studies/study/card-linked-offers-ticket-sales-growth/?utm_source=facebook&utm_medium=social&utm_campaign=card-linked-offers-ticket-sales-growth/

A leading ticket marketplace used a card-linked offer (CLO) program to lift ticket sales 188.9% and raise average order value 19.1% in two weeks. See how.

10/12/2026

Everyone else bills you whether it works or not. The risk is all yours.

The Outcome Engine flips that. We only get paid when your outcome does: a funded account, a first purchase, a subscription that sticks. No result, no invoice.

Put the risk on us: https://www.performcb.com/content-hub/the-incremental-acquisition-channel-paid-search-and-social-cant-reach/?utm_source=facebook&utm_medium=social&utm_campaign=the-incremental-acquisition-channel-paid-search-and-social-cant-reach/

Your paid search and social can't reach every customer. See how Perform[cb]'s Outcome Engine opens an incremental acquisition channel for net-new growth.