01/23/2026
How lenders are fighting to keep every loan in 2026
In 2026, lenders can’t afford to be reactive.
Borrowers start shopping weeks—sometimes months before a credit pull.
The lenders winning right now are using:
• Online mortgage shopping alerts
• Credit & life-event signals to spot intent early
The result? Earlier conversations. Better retention. Fewer lost loans.
Being first now matters more than being cheapest.
Stikkum
👉 Read how lenders are staying ahead in 2026:
https://stikkum.io/how-lenders-are-fighting-to-keep-every-loan-in-2026/
In 2026, the mortgage industry is navigating significant shifts—from potential 50-year mortgages and GSE privatization to President Trump’s policies driving rates toward 3% or lower. To compete, lenders are using stikkum.io to transform these market signals into actionable retention strategies. ...