id29

09/24/2021

id29 is looking for an Account Director.

Join id29

08/30/2021

Thanks for the review of our work for NY State Parks & Historic Sites, Brand New by UCllc!

New Logo and Identity for New York State Parks by id29

08/20/2021

We're pleased to share some recent branding, typography and illustrative design work we did for NY State Parks & Historic Sites. Excelsior!

We were thrilled to be asked by the Office of New York State Parks, Recreation and Historic Preservation to help them redefine their visual brand and develop a series of stylized and branded posters for a number of parks across the Empire State. We grew up going to many of these parks, so we gratefu...

05/17/2021

Here’s what happens when design meets design! id29 was proud to partner with the C2 Design Group to help launch their new and improved website—one that better reflects the quality of their work and incredible talent. See for yourself!

05/03/2021

id29 is proud to do our part to raise awareness about mental health and combat the stigma associated with it. It's time we join together to prioritize mental health, build resiliency, employ coping skills, and, most importantly, seek professional care when needed.

04/29/2021

🚴🏻‍♂️🏆👌🏻

04/06/2021

id29 was proud to partner with the Trucking Association of New York to launch the "Street Smart" campaign--an important educational initiative for drivers, cyclists, pedestrians and other road users to help improve safety and reduce the number of traffic accidents that occur in NYC each year.

Check it out!
http://nytrucks.org/street-smart

03/25/2021

Check out the reimagined and reinvigorated ekologic website! Their inspired apparel design helped inspire ours, as we worked with the team to build a new brand identity and website as beautiful and functional as the clothes ekologic creates. See (and shop) for yourself!

www.ekologic.com

02/16/2021

Not even a polar vortex can get in the way of a good shot. The id29 production team spent a full, freezing cold day shooting footage for Pioneer's 2021 TV spots!

02/04/2021

Creative Agency Problems?
Here are 3 possible reasons and recommendations for getting the relationship and work back on track.

1. Your directive lacks clarity.
Self-reflection is important here. It takes time and care to manage your agency. Consider ways to improve your feedback and increase the number of communication touch points you have with them.

2. You’ve outgrown your agency.
Marketing needs change over time. It’s possible
your current agency doesn’t have the experience needed to deliver. Consider exploring a new AOR or farming out niche projects to other agencies.

3. You have the right agency, but wrong Account team
Without a strong, strategic-minded account team, the rest of the team (and the work) suffers. Consider requesting a new account team to facilitate superb work.

Keep it real
Communication is critical in the client-agency partnership. Speak with the agency principal. Be honest, and come up with a plan for improvement. Your agency will thank you for it.

Check out this link if you'd like to read more:
https://id29.com/about/blog/im-having-problems-with-my-creative-agency-what-should-i-do

01/21/2021

There has been a lot of buzz in the news about Burger Kingʼs new ‘look.’ And while opinions may differ about the visual changes; liking the new ‘look’ isn’t as important as appreciating the thought and purpose behind it.