Active Ingredients

03/21/2024

We’re hiring! Our team of food-loving creatives is looking for a Freelance Senior Designer to join our team. Learn more and apply: https://activeingredients.com/jobs/freelance-senior-designer

We're working to build a healthier world by helping food and technology brands create positive impact.

03/19/2024

We dove into Natural Products Expo West last week with 65,000 fellow food lovers. Catch overviews of our top 5 trends in this post — plus trends 6-10 can be found on our blog: https://activeingredients.com/insights/expo-west-2024-food-beverage-trends

Natural Products Expo

02/14/2024

We've been working on some exciting projects 🤩 see all our food-forward work: https://activeingredients.com/digital-marketing-agency-case-studies

11/16/2023

"Working with Active Ingredients on this campaign was as much fun as it was successful! AI’s genius “Cheeseboard for Dinner” framework provided the inspiration we needed to enhance and modernize our photography, and with these assets in place, created compelling content and delivered on a strategy that saw incredible results."
- Bonnie Kaufman, Associate Brand Manager, Marin French Cheese Company

Thanks Bonnie ☺️ — we loved working with you on this! Read the full case study here: https://activeingredients.com/digital-marketing-agency-case-studies/marin-french-cheeseboard-campaign

10/30/2023

1 in 8 children face hunger during summer months when they lose access to school meal programs. O Organics grabbed this issue by the horns with a bold plan to donate 28 million nutritious meals to the families that need them most.

We were proud to help O Organics drive positive sentiment and create emotional resonance with consumers through a heavily-tested social advertising strategy, soup-to-nuts campaign video, and tactical communications plan for ongoing activations.

08/08/2023

The bolt is lit.⚡️ Great food is on the table. 🍓 Good vibes are in the house. 🤙 When we *bring joy* to work sessions the results are exponentially better, so we built it into our agency's core values.

07/25/2023

Connection to family and community is a key pillar for Crystal Creamery. We brought out the family-focused side of their brand with a fun kids ice cream party scene.

07/25/2023

Crystal Creamery is California’s oldest family-owned dairy with milk delivered fresh daily from local farms. Our second scene captured this all-important “fresh from the farm” brand story.

07/25/2023

Throughout our 5 year partnership with we’ve discovered that their audience is drawn to themes of nostalgia surrounding the brand's wholesome heritage and long history. Our recent photo and stop-motion video shoot was designed to deepen this emotional connection.

Each scene touched on a key aspect of their brand story. This first aimed to make mouths water in a retro 50s diner setting.

Concept & Creative Direction: /
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07/13/2023

Looking for a holistic social media strategy and awesome creative to activate your social community? We got you. 🤙 https://activeingredients.com/brand-marketing-agency-expertise/food-and-beverage-marketing