06/19/2026
What can shapes from cartoons teach us about branding? More than you think.
I was recently rewatching Mulan with my husband. When we saw the bad guy (Shan Yu) I literally yelled, “He’s all triangles”!
Because, well, he is designed of all triangles and sharp edges. But why?
Because triangles are definitely up to no good. Triangular shapes add edge, mischief, and a hint of chaos.
Circles on the other hand, feel sweet, soft, and friendly. Just look a Chien Po. Have you ever seen such an aborable sweetheart?
Rectangular and square shapes come across as strong and reliable.
Animators use this shape trick to build characters, and smart brands use it to shape perception, literally.
So whether it’s in your logo, typography, or mascot design, the shapes you choose quietly set the tone before anyone reads a single word.
Want to read more about the secret language of shapes? Read the full article on our blog, link in profile.
Unsure about which shape speaks your brand’s truth? Olive Ridley Studios is here to help your business make big waves.
🖼️ Character sketches sourced from the website
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Strategic branding & design for small product brands.
Based in Savannah, GA, Olive Ridley Studios helps growing CPG businesses stand out, earn trust, and sell more with custom brand identity, packaging, web design, and more. We’ll take the bland out of your brand faster than a sea turtle on a speedboat!
Ready to make big waves with your small brand? DM to get started.
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