GoatCloud Communications LLC

07/22/2022

We recently took part in a really fun interview with Matt Fraser, Chief Strategy Officer of Digital Web Solutions We talked quite a bit about WordPress and related topics... web design, security, plugins, SEO. Check it out! https://buff.ly/3vb4tp7 😁

03/26/2021

We were recently profiled by HostingAdvice.com on its Hosting Blog. We appreciate the opportunity to discuss how we try to focus on customer service for SMBs. And the whole goat thing, of course.

GoatCloud Hosting Services Get SMBs Up and Running Quickly While Giving Back to Those in Need By: Jon McDonald Posted: March 19, 2021 Follow "The Hosting Blog" daily as hosting experts, programmers, and tech managers go in depth on a variety of tech-related topics. TL; DR: GoatCloud is a web service...

02/04/2021

Google Ads is changing the way it deals with broad match modifier, incorporating it further into phrase match. This is another effort by Google to let the machines work harder. Am thinking this is probably good for advertisers, to the extent it may decrease the number of irrelevant ad clicks. At some point humans may be what's irrelevant!

February 4, 2021At the heart of Google Ads is our ability to connect businesses with the people who are looking for what they have to offer. Whether they’re searching for “takeout restaurants”

02/03/2021

Google's net income in 4Q-2020 was over $15 gazillion (OK, only billion), up about 43% from the prior year. We love Google services because they are pretty darn good, but seriously, how can any other company (other than another behemoth) hope to compete?

02/02/2021

I like this advice from Tony Wright at Search Engine Journal for small (or just-starting) websites. It's very hard to beat your "Goliath" competitor with a ton of links going back to Goliath's website for search engine results. So focus first on getting your ship in order and then exploit what Goliath may not be doing. Generally, focusing on your own site is key. Deliver a great website, build it out over time, and visitors will come.

Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.

01/29/2021

We were recently interviewed for a WordPress security article from . Get out there and protect your websites! https://premium.wpmudev.org/blog/wordpress-security-expert-stories-and-security-tips/

04/12/2019

Rand Fishkin -- -- does such a great job explaining complex digital presence topics. Here he is on technical SEO.

In this part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

04/11/2019

This article discusses, in a sense, what I've been telling clients and prospective clients lately - that SEO is about delivering a solid user experience that is also understandable by search engines. I don't like the jargon of the term "SEO", as in practice it means so much more than simply catering to the ever-changing whims of Google.

https://www.searchenginejournal.com/technical-seo-is-a-necessity-not-an-option/252463/

Technical SEO continues to be the foundation upon which any successful strategy is built. Here's why technical SEO is more important than ever.

04/11/2019

Google's deindexing bug, now apparently fixed, shows (again) that Google is not perfect. It also shows how dangerous it is to rely so much on a single source for finding what we want on the tubes. Have you used a different search engine today?

Google has confirmed the issue which manifested last week causing pages to be deindexed is now fully resolved.

03/15/2019

DuckDuckGo makes the big time, now a default option in Chrome. We’ve been saying for years this is a search engine to pay attention to.

The upstart search engine's visibility has been growing.

03/15/2019

Has your site’s traffic been impacted by the latest Google algorithm change? Don’t mean to sound harsh, but spend less time worrying about Google and more time worrying about delivering an awesome website to visitors.

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.