Replify

Replify (formerly heyLibby) is an AI that handles sales and customer service for your business. Learn more and schedule a demo at replify.ai.

About Replify

Replify is the AI receptionist and AI sales assistant trusted by gyms, recreation centers, and multi-location businesses. Our AI team member answers phones, texts, chats, and emails 24/7 so no lead or customer question is missed. Companies like Gold’s Gym DC Metro and Arena Sports use HeyLibby to:

Capture up to 10X more leads with instant responses

Automate 60–70% of inbound calls

and emails

Free staff to focus on in-person service

Save on labor costs while improving customer experience

Whether you need phone coverage across 20 locations or outbound calls to hundreds of customers in minutes, HeyLibby delivers measurable ROI.

📞 Always on. 💬 Always accurate. ⚡ Ready in days. Learn more at www.replify.ai

04/30/2026

"𝘉𝘦𝘧𝘰𝘳𝘦 𝘙𝘦𝘱𝘭𝘪𝘧𝘺, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘮𝘪𝘴𝘴𝘪𝘯𝘨 𝘤𝘢𝘭𝘭𝘴 𝘴𝘪𝘮𝘱𝘭𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘸𝘢𝘴 𝘣𝘶𝘴𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘭𝘰𝘰𝘳. 𝘛𝘩𝘢𝘵 𝘪𝘴 𝘭𝘰𝘴𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦. 𝘙𝘦𝘱𝘭𝘪𝘧𝘺 𝘮𝘢𝘥𝘦 𝘴𝘶𝘳𝘦 𝘦𝘷𝘦𝘳𝘺 𝘤𝘢𝘭𝘭, 𝘵𝘦𝘹𝘵, 𝘢𝘯𝘥 𝘪𝘯𝘲𝘶𝘪𝘳𝘺 𝘨𝘰𝘵 𝘢𝘯𝘴𝘸𝘦𝘳𝘦𝘥, 𝘦𝘷𝘦𝘯 𝘢𝘧𝘵𝘦𝘳 𝘩𝘰𝘶𝘳𝘴." --Veronica Stranc, VP of Marketing at UFC GYM

UFC GYM serves members who show up ready to work hard. Their staff should be focused on the floor, not tethered to a phone.

Replify handles every inbound call, text, and inquiry automatically, 24/7, and does outbound calls, texts, and emails so busy teams can do what they do best: support in-person members, drive fitness outcomes, and build community.

If missed calls are costing you members, let's talk. Visit https://www.replify.ai to book a demo and learn more.

03/17/2026

Today is the day! Stop by booth #925 to talk AI with the Replify team.

Not at the ? Visit replify(dot)ai to learn more and book a demo.

03/16/2026

At the ? Don't miss these must-see sessions.

03/10/2026

Fitness is a noble business. We help people get healthier, stronger, and more confident. But too many clubs still lose leads before the sales process even starts.

In our recent secret shop study of 100+ gyms, most sent us to phone trees or voicemail. Most did not collect our contact information. Most did not invite us in. And 88% never followed up. That is a lot of lost revenue hiding in plain sight. https://www.replify.ai/secret-shop

Replify fixes that.

Our AI receptionist and AI sales agent help clubs capture leads, respond instantly, and follow up with consistency. Gold’s Gym DC Metro saw nearly 10x more leads captured, and Club 24 Concept Gyms now automates more than 6,000 calls a month. https://www.replify.ai/case-studies

At the HFA Show?

🗓️ Join our session: 𝗔𝗜 𝗗𝗿𝗲𝗮𝗺 𝘃𝘀. 𝗔𝗜 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 (𝘚𝘦𝘢𝘳𝘤𝘩 𝘧𝘰𝘳 "𝘛𝘰𝘯𝘺 𝘚𝘮𝘢𝘭𝘭" 𝘰𝘳 "𝘈𝘐 𝘋𝘳𝘦𝘢𝘮" 𝘰𝘯 𝘵𝘩𝘦 𝘏𝘍𝘈 𝘈𝘱𝘱 𝘵𝘰 𝘢𝘥𝘥 𝘪𝘵 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘢𝘨𝘦𝘯𝘥𝘢, 𝘴𝘦𝘢𝘵𝘪𝘯𝘨 𝘪𝘴 𝘭𝘪𝘮𝘪𝘵𝘦𝘥.)

🧑‍💻 Meet team Replify at 𝗕𝗼𝗼𝘁𝗵 𝟵𝟮𝟱.

See you there. 🌴

03/06/2026

We secret shopped 100+ gyms from large national chains to high end boutique studios and large regional players. How phones were handled 👇

📊 Only 31% of calls were answered by a live person
📊 79% never collected a name, phone, or email
📊 88% of leads received zero follow-up
📊 Not a single gym used any form of automation to answer

This is happening in an industry posting 9.9% revenue growth and 23.6% EBITDA margins. The demand is there. The leads are calling. But the vast majority are gone before anyone knows who they are.

This is not a people problem. Front desk teams are stretched thin helping the members already in the building. The phone rings and they have to choose. The person standing in front of them wins every time.

We broke down the full data -- methodology, results, and what operators like Gold's Gym, UFC Gym, and SWEAT440 are doing to close the gap.

🔗 Full report: https://www.replify.ai/ai-sales-service-blog/fitness-industry-secret-shop-report

03/06/2026

We secret shopped over 100 gyms. Read the full report at Replify.ai/secret-shop

02/28/2026

𝗡𝗘𝗪 𝗔𝗜 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 & 𝗠𝗼𝗿𝗲; Replify'𝘀 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟲 𝗥𝗲𝗹𝗲𝗮𝘀𝗲

The Replify team has been busy. This release includes major upgrades, including new AI campaign templates, a reorganization of assistant settings to make the portal clearer, and improved controls for phone and transfers.

Read the full update on the Replify blog: https://www.replify.ai/ai-sales-service-blog/ai-campaign-templates-februrary-2026-product-updates

We’ve completely refreshed the Campaign create-and-manage experience for both one-time and follow-up campaigns. It’s cleaner, easier to navigate, and built to give you more flexibility going forward.

Simple one-time campaigns are now much more powerful. You can:

➡️ Send outreach via phone, text, or email (not just phone calls)
➡️ Schedule campaigns to run at a specific date and time
➡️ Automatically trigger a campaign when a contact is added
➡️ We’ve also turned many of the most common campaign requests into ready-to-use templates (Tutorials are available on the Replify Blog)

We reorganized assistant settings to make it clearer where different types of instructions belong.

Basic Info and Agent Preferences are now combined into a new Core Behavior page, so everything related to how your assistant behaves during conversations lives in one place.

Anything that happens after a conversation ends now lives in a new section called Analysis Settings. This includes qualification instructions, summary instructions, and next steps instructions.

📞 Phone Settings now give you clearer control over call recordings. You can turn recordings on or off and choose to automatically stop recordings when a live transfer occurs.

As always, thank you for your feedback and for continuing to build with us. More improvements are already on the way

— The Replify Team

01/20/2026

𝟭𝟰𝟮 𝗵𝗼𝘂𝗿𝘀 𝘀𝗮𝘃𝗲𝗱. 𝟰,𝟬𝟬𝟬 𝗰𝗮𝗹𝗹𝘀 𝗵𝗮𝗻𝗱𝗹𝗲𝗱. 𝗜𝗻 𝗷𝘂𝘀𝘁 𝟯𝟬 𝗱𝗮𝘆𝘀. 💪

UFC Gym is expanding rapidly and faces a problem every fitness operator knows too well: staff stuck answering phones instead of being on the floor with members.

They needed to fix their "Speed to Lead" without burning out their staff.
Enter Replify (https://www.replify.ai)

After closely evaluating a number of AI vendors, the team at UFC Gym deployed Replify's AI customer service and AI sales suite.

The results within the first 30 days of launching?

✅ 142 Staff Hours Saved (That's 17 full workdays given back to the team)

✅ 4,000+ Calls Automated

✅ Instant Response Time (24/7 phone, text, and email coverage)

✅ Increase in Online Sales

Veronica Stranc, VP Marketing at UFC Gym, sums up the experience:

"𝘉𝘦𝘧𝘰𝘳𝘦 𝘙𝘦𝘱𝘭𝘪𝘧𝘺, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘮𝘪𝘴𝘴𝘪𝘯𝘨 𝘤𝘢𝘭𝘭𝘴 𝘴𝘪𝘮𝘱𝘭𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘸𝘢𝘴 𝘣𝘶𝘴𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘭𝘰𝘰𝘳. 𝘛𝘩𝘢𝘵 𝘪𝘴 𝘭𝘰𝘴𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦. 𝘙𝘦𝘱𝘭𝘪𝘧𝘺 𝘮𝘢𝘥𝘦 𝘴𝘶𝘳𝘦 𝘦𝘷𝘦𝘳𝘺 𝘤𝘢𝘭𝘭, 𝘵𝘦𝘹𝘵, 𝘢𝘯𝘥 𝘪𝘯𝘲𝘶𝘪𝘳𝘺 𝘨𝘰𝘵 𝘢𝘯𝘴𝘸𝘦𝘳𝘦𝘥, 𝘦𝘷𝘦𝘯 𝘢𝘧𝘵𝘦𝘳 𝘩𝘰𝘶𝘳𝘴."

Don't let your staff be call center agents. Let them focus on world-class in-person experiences for your members.

Read the full case study on https://na2.hubs.ly/H037PvS0

01/12/2026

Busy health clubs and recreation facilities know this problem too well:

When you serve thousands of members, phones never stop. Questions about hours, schedules, pricing, and amenities. The list never ends. Even great front desk teams get overwhelmed.

Every missed call frustrates a customer. Every routine call pulls staff away from what actually matters. Being present with members in person.

Premier Sportsplex saw this firsthand across their facilities. Hiring more full-time staff was not realistic. Leaving calls unanswered was not acceptable either.

So they brought in Replify as their first line of response.

The result:
65% of incoming calls handled automatically.

That means faster answers for families and members. And hundreds of hours returned to staff so coaches and front desk teams can focus on the in-person experience.

This is what practical AI looks like in real operations.

Explore the Premier Sportsplex case study and others at https://na2.hubs.ly/H02-B350

01/08/2026

𝟮𝟬 𝗯𝘂𝘀𝘆 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀. 𝗟𝗲𝗮𝗱𝘀 𝘀𝗹𝗶𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗰𝗿𝗮𝗰𝗸𝘀.
One system change drove a 𝟭𝟬× increase in lead capture.

This was not a staffing issue. It was a systems issue.

At Gold's Gym - DC Metro front desk teams were balancing walk-ins, member support, and nonstop phones across 20 locations. Follow-up suffered, even with a strong team in place.

The VP of Sales and Operations rolled out Replify to fix speed and consistency.

𝗧𝗵𝗲 𝗔𝗜 𝗿𝗲𝘀𝘂𝗹𝘁𝘀
→ 📈10× more leads captured
→ 💲 Hundreds of staff hours saved each month
→ ⚡Faster 𝘀𝗽𝗲𝗲𝗱 𝘁𝗼 𝗹𝗲𝗮𝗱 on every inbound inquiry

Your front desk team wants to follow up on every lead.
Give them a system that actually makes that possible.

Read the Gold's Gym case study, learn more, and book a demo at https://na2.hubs.ly/H02Z3tW0

12/18/2025

🎁 AI sales tutorial, multi-location analytics, chat enhancements, and more, Oh My!

Christmas came early this year. Unwrap Replify's December product updates below to explore our latest AI features to improve sales, customer service, and more.

Log in to Replify to access these updates, or if you're new to Replify, book an AI for gyms & fitness tour with our AI experts at Replify (dot) AI

1️⃣ 𝗠𝘂𝗹𝘁𝗶-𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

Rolling out over the next 48 hours, our multi-location operators will see a new analytics view in their dashboards, with performance broken down by location and aggregated across all locations. 📈📊

2️⃣ 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗔𝗜 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 & 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀
3️⃣ 𝗔𝘂𝘁𝗼-𝗼𝗽𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗲𝗺𝗯𝗲𝗱𝗱𝗲𝗱 𝗰𝗵𝗮𝘁𝗯𝗼𝘁… 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲!
4️⃣ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘄𝗶𝘁𝗵 𝗧𝗼𝗽 𝗧𝗼𝗽𝗶𝗰𝘀
5️⃣ 𝗡𝗼 𝗺𝗼𝗿𝗲 "𝗽𝗿𝗲𝘀𝘀 𝗽𝗼𝘂𝗻𝗱" 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗹𝗶𝘃𝗲-𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿𝘀

Read the full overview at https://na2.hubs.ly/H02JkBb0

Thanks for building with us this year. More improvements are already on the way, and we’re excited to keep shipping in the new year.
— The Replify team

𝘓𝘰𝘨 𝘪𝘯 𝘵𝘰 𝘙𝘦𝘱𝘭𝘪𝘧𝘺 𝘵𝘰 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘩𝘦𝘴𝘦 𝘶𝘱𝘥𝘢𝘵𝘦𝘴, 𝘰𝘳 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘯𝘦𝘸 𝘵𝘰 𝘙𝘦𝘱𝘭𝘪𝘧𝘺, 𝘣𝘰𝘰𝘬 𝘢𝘯 𝘈𝘐 𝘧𝘰𝘳 𝘨𝘺𝘮𝘴 & 𝘧𝘪𝘵𝘯𝘦𝘴𝘴 𝘵𝘰𝘶𝘳 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘈𝘐 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘙𝘦𝘱𝘭𝘪𝘧𝘺 (𝘥𝘰𝘵) 𝘈𝘐

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Seattle, WA

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https://www.replify.ai/

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