Ekata Ekata is the new standard in global identity verification, providing businesses the ability to link any digital transaction to the human behind it.

Our headquarters are located in Seattle and we have offices in Amsterdam, Budapest, and Singapore. Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate

risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners, including Alipay, Paypal, and Microsoft, to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.

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Ekata: Linking digital identity back to humanity

Ekata provides global identity verification data via APIs for models and decisioning platforms, and Pro Insight, a SaaS solution for manual review. Our product suite is powered by the Ekata Identity Engine (EIE) the only cross-border identity engine of its kind, to help companies approve more good transactions, reduce customer friction at account opening, and catch fraud.

The EIE is the first and only cross-border identity verification engine of its kind in the market. It fuels our product suite to deliver the new global standard in identity data. It uses complex machine learning algorithms to derive unique data links and features from billions of real-time transactions within our customer network and the data we license from a broad spectrum of global providers.

Ekata’s proprietary network monitors linkages and associations across billions of data elements to identify real-time predictable patterns that correspond to the behavior of genuine customers versus those of fraudsters. The scale and diversity of our transactions queries are analyzed through complex machine learning to derive unique velocity, popularity, and volatility features. These proprietary features improve product performance by maximizing predictive lift for businesses to confidently approve more customer transactions and find fraud.

The Ekata graph houses 8+ billion identity links with unmatched global coverage and accuracy. From 50+ authoritative sources we use data science to curate and corroborate the links between email, phone, name (person or business), physical address, and IP to connect the digital and physical identity attributes together.