12/22/2025
No lie -I set out to build a tool to help me sell CAD in my 9-5 and inadvertently built the most robust and technically sound AI sales assistant on the market.
3 months ago, I was drowning in manual CRM work. I sell CAD software, and my day was a cycle of calling "leads" that were actually bots, manually merging duplicates, and watching high-value "Closed/Lost" deals gather dust.
I’d had enough. I built WARM because of one universal truth: Reps are lazy and CRM data is chaos. We don’t want to be data entry clerks; we want to close. But most "AI Sales" tools are toys because they try to sell on top of that chaos. I built the engine I actually needed to solve this:
-The SCRUB Engine: It’s a CRM health-and-hygiene beast. It autonomously detects 47+ severity issues—from orphaned contacts to fake company names—and merges duplicates using fuzzy logic so you're never calling a ghost.
-The Lazarus Brain: This isn't just a basic follow-up bot; it’s built on pure intelligence. It scans "Closed/Lost" history, contextualizing every note, opportunity detail, and past objection to determine exactly why a deal died. Based on this deep analysis, the system makes one of three decisive moves:
-REVIVE: The math says the timing is right; the system engages the prospect autonomously.
-REVIEW: The deal is high-value or ambiguous; it’s flagged for human eyes.
-SKIP: It’s a fundamental mismatch (wrong ICP, out of business); the lead is purged to save your time.
-The Common Schema with RLS: We utilize a custom schema to translate data from Salesforce and HubSpot into a single language the AI understands. By implementing Row-Level Security (RLS), we ensure total data isolation and enterprise-grade privacy for every user.
-Professional Delivery & OAuth: We connect via secure OAuth. Emails are sent from your servers, appearing directly from the rep, protecting your domain deliverability while keeping the 1-to-1 human touch.
-Guardrails & Safety (The "Safe-to-Send" Stack): * The Compliance Officer: A safety fork that blocks hallucinations or weird tones before they leave our infrastructure.
-Kill Switches & Bounce Triggers: If a lead replies or an email bounces, the system triggers an immediate stop-sequence across all brains to prevent awkward double-taps.
-The Audit Trail: Every action has a full provenance report showing exactly which CRM data points the AI used to make its decision.
-The Chrome Extension: We put the controls where reps already live. Tweak your tone, sign-offs, and working hours without ever leaving your browser.
What started as a way to make my own life easier is legitimately the most robust AI sales platform in the space. We don’t just send emails; we fix the foundation of your CRM and revive the revenue you’ve already earned.
We launch January 1st.
If your CRM is a disaster and your "Closed/Lost" folder is where deals go to die, you need to see what we've built.