My specializations are analytics and e-commerce, and I help businesses understand their audience and improve conversion rates. I have expert-level proficiency in many industry-leading digital marketing and e-commerce platforms, a capability informed by 20+ years of prior professional experience in UI/UX development, technical architecture, and engineering team leadership. I've managed and delivere
d dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Schedule a free 30-minute consultation with me today to discuss your organization's analytics needs: https://scheduler.zoom.us/queenbeedigital/30-minute-consultation
Services & knowledge areas:
* Configuration of new analytics properties and tag manager instances
* Auditing and optimization of existing digital marketing stack configurations
* Advanced tracking implementation (via code, tag manager, and/or partnership with your development team) and custom event model architecture
* Quantitative and behavioral analysis
* Creation of visually stunning, custom-designed, omni-channel Looker Studio reports
* Advanced troubleshooting of reporting anomalies and other technical issues
* Implementation and auditing of data privacy / cookie consent management platforms
* SEO / web performance tuning
* Enterprise-scale e-commerce (millions of SKUs)
Expert-Level Proficiency w/ Google platforms & tools:
* Google Analytics 4
* Google Tag Manager / GTM
* Looker Studio
* BigQuery
* Ads
* Search Console
* Merchant Center
* OpenRefine
* Optimize
Also experienced w/ the following platforms & tools:
* Amplitude
* Rudderstack
* Adobe Analytics
* Tealium
* OneTrust
* Shopify
* Wordpress
* Magento
* WooCommerce
* SAP Hybris
* Wix
* Squarespace
