09/01/2026
The Companies Getting the Most From AI Aren't Talking About AI
A few months ago, I asked the leadership team of a growing company how their AI initiative was going.
The CEO laughed.
"We don't really have one."
That surprised me because employees were already using AI every day.
Marketing used it to brainstorm campaigns.
Sales used it to prepare for meetings.
HR used it to improve job descriptions.
Operations used it to summarize meeting notes.
Nobody had announced an AI program.
Nobody held mandatory training.
People simply found ways to remove repetitive work.
That's when I realized something.
The companies seeing the biggest gains aren't treating AI like a technology project.
They're treating it like a productivity tool.
Their conversations aren't about prompts.
They're about outcomes.
How do we serve customers faster?
How do we reduce rework?
How do we help employees spend more time solving problems instead of documenting them?
Technology follows strategy.
Not the other way around.
Businesses that chase every new AI tool will stay busy.
Businesses that focus on better outcomes will move ahead.
There's an important difference between adopting AI and improving your business.
The second one is what actually matters.