10/29/2026
If a customer is satisfied with the service but expects something different, he or she will be disappointed.
This can occur even if the business contracts what it has agreed to.
Expectations are derived from sales discussions, proposal presentations, schedules, and company presentation. When these expectations vary from what the team is able to provide, issues can begin before the work is even underway.
I believe this is a key facet of service businesses. Retaining a customer is quite another. Another is ensuring that both parties are clear about what working together will entail.
For agencies and service businesses where the sale doesn't happen until they use GoHighLevel to manage their relationships with their customers, the discussion surrounding the sale is just as important as the sale itself.
While a CRM can make it easier to keep information organized, it will only facilitate the quality of the relationship if the business communicates and commits to the right things.
Having a clear expectation at the outset can improve the whole working process.
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