Brightfind

02/02/2023

It's official! Brightfind and Ready North are integrating our services and our teams to bring full-circle digital communication services to the association market. Visit www.brightfind.com to read more!

12/08/2021

We are excited to announce that Becky Breeden recently joined the leadership team of Brightfind as Managing Director of Client Success! Becky’s core area of focus will be on expanding upon Brightfind’s excellence in implementation, delivery, and customer service. Becky will also be working with our team to help expand our ability to enhance the online experience of our clients and their customers with integrated digital marketing and communication automation solutions.

09/13/2021

If you're planning to rebuild your CMS site on a new platform, one of your first questions might be "how long will this process take?" The answer depends, but often it takes more time to develop the strategy behind the rebuild than to actually do the rebuild itself.

A website rebuild requiring end-to-end services takes about 12 months. Smaller site redesigns take about 3-4 months. Here are the 11 project timeline factors.

09/08/2021

Calculating the ROI of choosing a new CMS is tricky - and requires some estimation. But if you analyze the right metrics, you'll be able to make a more informed decision.

Here is how to estimate the ROI of a content management system including metrics to calculate returns and how a CMS can lower costs and increase conversions.

08/27/2021

A great website is about more than just a successful launch or redesign. Just like a machine needs consistent maintenance, your website needs to be a well-oiled machine to perform optimally. Here are six resources you'll need to ensure peak performance.

Discover the resources needed to update and maintain your website. We’ll cover analytics, content, graphics, SEO, and more in this website maintenance guide.

08/09/2021

Q3 is nearly halfway over. How well is your digital marketing strategy performing? If you need some fresh ideas, join us for a webinar with rasa.io on Wednesday Aug. 11 to talk all things personalization and member engagement.

Save your seat here: https://rasa.zoom.us/webinar/register/1916249054596/WN_93Ki-24hTyWbr5wMzu4J4Q

08/02/2021

Redesigning your existing site can improve your conversion rate, user experience, and online presence - but reaping the benefits of a freshly rebuilt website requires careful planning and budgeting from the get-go.

The cost of a website is primarily driven by the CMS. But there are many other incremental components you need to consider to create a website budget plan.

07/29/2021

As a marketer, you’re losing a lot of flexibility and visibility into user behavior on your website if you’re not using Google Tag Manager.

This short guide explains why you should use Google Tag Manager with Google Analytics and how to get started.

Explore why organizations should use Google Tag Manager with Google Analytics and the step-by-step process to get started with GTM + GA in this quick guide.

07/12/2021

In this beginner’s guide to website optimization, we’ll cover what you need to know to get started with basic website analysis, competitive research, audience research, information architecture (IA) research, usability testing, and search data analysis.

Here’s how to do user research for website optimization including competitive research, surveys, card sorts and information architecture, testing, and more.

06/29/2021

This quick guide breaks down exactly what associations and membership-based organizations need to know to write engaging website content that keeps your audience satisfied and coming back for more.

Associations have awesome content but making it accessible for readers is often a challenge. Here are the top 6 ways to write engaging website content that inspires action.

06/22/2021

Your organization can have a sleek, modern website with all the bells and whistles, but if you don’t understand your audience, it won’t perform well. You have to know WHAT makes them tick and WHY, and HOW they respond to different situations to create a more engaging and impactful website. https://www.brightfind.com/brightfind-blog/2021/june/5-ways-to-target-your-website-audience-for-better-engagement/

06/11/2021

Planning for CMS integrations requires identifying your organization’s business goals, budget, and data needs.

Planning for CMS integrations requires identifying your organization’s business goals that require outside integrations, budget, and data needs.